23 episodes

ShanghaiZhan is a raw, lively, and regular debate about China tech, advertising, creativity & the intersection of it all. Join hosts Ali Kazmi and Bryce Whitwam, for timely discussions on all things China marketing, coming to you directly from Shanghai!

ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms Ali Kazmi & Bryce Whitwam

    • Business
    • 5.0 • 4 Ratings

ShanghaiZhan is a raw, lively, and regular debate about China tech, advertising, creativity & the intersection of it all. Join hosts Ali Kazmi and Bryce Whitwam, for timely discussions on all things China marketing, coming to you directly from Shanghai!

    China + Europe: The Cross Continental E-Commerce Connection: Victoria Glanz

    China + Europe: The Cross Continental E-Commerce Connection: Victoria Glanz

    Meet Victoria Glanz, a 12-year expert in bringing foreign brands to China and successfully launching them in e-commerce. Until recently, she led international expansion for Baozun, China's leading e-commerce service provider, launching its offices in Paris. She is launching a new company called Sesame that helps brands sell better online, taking her experience from China. You'll quickly discover there isn't much about China e-commerce that Victoria doesn't know.

    1. I never chose e-commerce in the first place, but not it's my obsession day and night.
    2. The demand is ready in Europe for e-commerce, but the offer is not yet being served
    3. Conversion Phase: the biggest difference between Europe & China's e-commerce markets
    4. Traditional Brands in Europe Still See Digital as a Sideshow
    5. Social Commerce -will the China model work in Europe?
    6. Any thoughts on Ali Express?
    7. To do big volume, don't go on WeChat
    8. Live Commerce: Will it work in Europe?: It depends upon the volumes
    9. What will happen post-Austin Li?
    10. Is China still a great market for brands? 50% is No!
    11. What about DTC commerce models in China?
    12. How do get into the e-commerce business? Just do it.
    13. A/B Test: Shanghai, the French Riveria and No Ris de Veau

    • 48 min
    Taking Brand China to the World: Ogilvy PR's Scott Kronick

    Taking Brand China to the World: Ogilvy PR's Scott Kronick

    We sat down with former Asia-Pacific CEO of Ogilvy PR, Scott Kronick, who is indisputably the father of modern PR in China. Scott lived in China for 29 years and is easily one of the longest serving agency leaders, foreigner or Chinese, in the China ad business.

    What's it going to take for Chinese brands to go abroad? This is the question we asked Scott, who's been behind the effort to take many successful and large-scale brands outside of China. China used to be about cheap goods, but now it represents attributes largely unknown back when Scott first came to China.

    Scott is now a Senior Advisor for Ogilvy PR, as well as the author of the book, "The Lighter Side of China". He's also an Adjunct Professor at Beijing University.

    1. The big moment that China brands came into the world (besides the Beijing 2008 Olympics):
    2. Do China brands need to promote their country of origin? Is "Made in China" a good thing?
    3. Should more Chinese brands on Amazon embrace brand campaigns to increase their premiumness?
    4. Chinese brands fail abroad when they don't understand the nuances of the local markets
    5. Peaceful Coexistence of China & the rest of the world: Business that helps people more productive is more apolitical
    6. What are the consistent communications mistakes of China's going abroad?
    7. Where can China & US find common ground? Healthcare, Climate & Sports?
    8. We couldn't resist asking Scott about Eileen Gu
    9. Scott's career advice for those interested in getting into the Chinese PR business
    10. Scott's advice to his 25-year-old self.
    11. A/B Test: Orange (not Red), David Ogilvy, Sir Martin & Mark Read

    • 37 min
    Making Documentaries in China: Oscar Winner, Malcolm Clarke + Producer, Han Yi

    Making Documentaries in China: Oscar Winner, Malcolm Clarke + Producer, Han Yi

    We are talking about making documentary films in China with 2-time Oscar-winning, 4 time nominated Academy Award documentary film director, Malcolm Clarke. We are also joined by Han Yi, a Golden Horse-winning producer of documentary films. Malcolm is originally from the UK while Yi is from Chengdu, but both are currently living in Shanghai.

    Malcolm and Yi reside at Artefact Entertainment, and have collaborated on a number of recent films, including "Better Angels"; the mini-series, "A Long Cherished Dream", and most recently, the controversial, "Hong Kong Returns". Malcolm & Yi share both the joys and challenges of making documentaries in China, a genre growing more popular with the popularity of digital media.

    1. How did you get into documentaries and how did you meet Malcolm?
    2. "Better Angels" - the 2-month project that ended taking 6 years.
    3. Successful documentaries are all about achieving the right timing
    4. Making documentaries are way more difficult to make than fiction films
    5. Documentaries are on the rise in China because they are now accepted by moviegoers
    6. Moving beyond the movie theatre success matrix for documentaries in a world of digital
    7. About "A Long Cherished Dream": stories about Chinese emerging from poverty
    8. We don't make propaganda films
    9. "Hong Kong Returns": 10 short films & why they did them
    10. Short format films provide the right format and arena to convey documentaries
    11. Future projects in the pipeline: "Drive Like a Girl" & the life and times of eccentric scientist, Joseph Needham
    12. A/B Test: No spicy food, NYU, & Jack Ass

    • 47 min
    The Next Generation of China Advertising: Super KOL, Mia Liu

    The Next Generation of China Advertising: Super KOL, Mia Liu

    Our 20th Episode! Today we meet Mia Liu, she's a famous influencer and fashion blogger, or, as they say in China, Key Opinion Leader (KOL). With over 3 million fans on Weibo, Mia creates engaging content for big global brands including, Tom Ford, Louis Vuitton, Jimmy Choo, and L'Oreal. Armed with a Master's in Marketing, Mia represents the new face of China advertising..

    1. Why on earth would you want to be a Chinese KOL? For Mia, it was being a fashion editor
    2. What’s Mia’s typical day look like? How does she get clients?
    3. Is being a KOL a stressful life or is it truly a glamorous job?
    4. What’s the difference between an MCN, KOL and KOC?
    5. How does a KOL in China make money?
    6. Is China moving more towards performance KOLs or brand KOL?
    7. How do KOLs get discovered by the brands?
    8. Mia’s favorite brand collaborations: WeWork and Durex
    9. Not all KOLs livestream. Brands need both bloggers and sales
    10. Mia’s magic?: be true to yourself and don’t forget the “opinion” in KOL
    11. Mia’s next 5 years: be a KOL for life!
    12. A/B Test: Kylie Jenner + Pink + Weibo + 兰州牛肉面

    • 29 min
    The Leaving China Show

    The Leaving China Show

    This episode is for those who are thinking of leaving China, maybe now or in the future.

    In this episode, we're joined by 2 "experts of experience" who left China to return home and can share their experiences about adjusting, why they left and what they really miss. For many, especially the expatriate population, the Shanghai lockdown has become a time to re-evaluate future priorities as foreign companies consider reducing both staff and investments in the country.

    Meet Milo Chao who is currently the Chief Strategy Officer for ad agency, DDB Chicago. Milo was formally CSO for DDB China and later, TBWA. Milo returned to the US in 2019.
    We're also joined by Ker Gibbs, who is currently an Executive in Residence at the University of San Francisco. Ker is best known as the past President of the American Chamber of Commerce Shanghai from 2019 to 2021 but has been in China for most of his career. He returned to the US in the early part of the year.

    1. Why did you come to China, why did you stay so long and why did you leave?
    2. When is the right time to leave? Has Shanghai lost its mojo?
    3. Will Shanghai change past the lockdown? Will expats leave or eventually come back? Is this the fall off the cliff moment?
    4. The evolution of Shanghai: now we're in a more developed stage & the role of foreigners have changed.
    5. Foreign companies vs. Foreigners: How will China adjust post-Covid?
    6. Returning Home: How do you prepare for repatriation? What are the transferrable skills?
    7. If you can make it in China, you can make it anywhere...China is still an important market
    8. Expect 2 years to get acclimated to your home culture leaving China
    9. Keep your networking prospects and start right now before you leave...
    10. The post-China job market realities: a. WFH is the new normal. b. Growth of the Gig Economy. c. Big global labor shortage
    11. Are there still opportunities in China? Yes, but be prepared!
    12. A/B Test: Ding Tai Feng, Cui Jian, Baguettes, and the Shangri-La!

    • 46 min
    The Future Of The China Media Agency Business

    The Future Of The China Media Agency Business

    We've seen a lot of change in the Chinese media landscape over the past 20 years, so what about the next 20? Where is it going, and is there a future for media agencies given all the sophisticated technology, in-housing and big platform plays that control the data?

    We're joined by Doug Pearce, the former Chairman, and Group CEO at the Omnicom Media Group. Doug left OMG in 2018 to form his own company, the Doohken Network. We're also joined by Jun Yuan, who is the Founder and CEO of Cross-Border Digital Marketing Consulting firm, SparkX.
    1. Doug and Jun’s beginnings in the China business and the transition of media
    2. Jun’s SparkX: providing both outbound China for Chinese brands and inbound China for others
    3. Outbound China media is still within the Small-Medium Businesses
    4. Inside/Outside Media Buying will split the media buying world into 2 camps
    5. China is further developed in first-party data and evolving their CDPs, while the West is further along with Martech
    6. How do influencers fit in within the programmatic and tech media ecosystems?
    7. KOCs and the eventual monetization of consumers to sell products for brands
    8. Can outbound China players build brands abroad is it all low-cost ROI-driven solutions?
    9. China’s media ecosystem is more effective, lower-priced and highly targeted
    10. What’s the future of the media agency? A b******t filter
    11. A/B Test: INXS, Harleys, New York, & Melbourne

    • 38 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

Chinarichard123 ,

Into China Marketing? This is the Podcast!

As a marketer who is interested in China, I highly recommend this highly informative and entertaining podcast. Ali and Bryce definitely know their stuff because they’re on the ground in China, and engage with business leaders there who are making things happen. Keep it up!

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