30 episodes

A shape.io podcast hosted by Nicole Mears and Jon Davis. Broadcasting from Bend, Oregon.

Shape the Conversation Nicole Mears and Jon Davis

    • Marketing
    • 5.0 • 7 Ratings

A shape.io podcast hosted by Nicole Mears and Jon Davis. Broadcasting from Bend, Oregon.

    The Evolving PPC Landscape for Agencies and Software with Kirk Williams

    The Evolving PPC Landscape for Agencies and Software with Kirk Williams

    Zato’s Kirk Williams joins Nicole and Jon to discuss deep thoughts about the PPC landscape and how changes have altered their business models. The group talks through Google’s strategies over the years especially given the sheer influence Google has on the direction of PPC-centric businesses. They cover recent decisions by Google that seem to work against agencies and, in turn, affect the software solutions that agencies use.

    • 57 min
    PPC Management Software For Agencies

    PPC Management Software For Agencies

    What is PPC Management Software and what can it do to help your company stand out against your competition? On this episode of 'Shape the Conversation', Nicole and Jon dig into the world of PPC Management Software from the perspective of both builders of their own platform as well as the purchasers looking into platforms for use in a PPC agency.

    • 36 min
    Accountability & Freedom with Michael Mack

    Accountability & Freedom with Michael Mack

    "Who wouldn’t want to experience a little more freedom in life? And what does that have to do with Accountability."

    Michael Mack is back on this episode of Shape the Conversation. Discussing his new post regarding accountability and freedom in and out of the professional space with our host Jon Davis. Join us for a long conversation about what a life of accountability looks like and how it applies to your own life today.

    • 49 min
    Breaking Down BuzzFeed's Report on Ad Fraud on Mobile Apps

    Breaking Down BuzzFeed's Report on Ad Fraud on Mobile Apps

    Ad fraud is an issue that plagues digital advertisers/marketers every day. Fake ads that utilize bots to gain incredible amounts of impressions and build up gross amounts of money have caused even users, who recognize it, to start questioning advertising altogether. Nicole and Jon break down BuzzFeed's report on ad fraud in this episode of Shape the Conversation.

    • 21 min
    Creating a PPC Strategy for a Brand New Product/Service

    Creating a PPC Strategy for a Brand New Product/Service

    Making something new is no easy task, but it only steps one to genuinely getting off the ground. You have to make sure people know about it. Digital advertising is a powerful way to get eyeballs on your new product/service fast. Today on 'Shape the Conversation', Nicole and Jon dive into formulating a PPC strategy for emerging products or services that may have low search volume on Google.

    • 23 min
    The Importance of Defining Your Target Market for Anything

    The Importance of Defining Your Target Market for Anything

    How can you figure out if there is actually a market for your idea? In this episode, Nicole and Jon discuss ways to find, describe and communicate to the people that make up your target market.

    • 25 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

Par Paul ,

Haven’t Missed An Episode

Great podcast with interesting topics tackling everything business and marketing. Topical to me as someone the industry. Enjoy the views and ideas from Jon and Nicole. Keep the great content coming!

Podaholic ,

Great Podcast for Entrepreneurs

As a podcast addict, I can attest that this is an awesome listen for any aspiring entrepreneur. Whether you're thinking about starting a new business, wondering if it's right for you, have already started your business -- you can learn a ton from this podcast. The hosts mix common sense tips as reminders with things I have never thought of before, so it has been a very worthwhile listen for me thus far.

The podcasts are short and to the point so they do not waste your time and are easy to get through. Jon and Nicole come from different backgrounds and are not afraid to disagree with each other on air - something I find refreshing. It seems as though they have found the right balance between a planned podcast and leaving room for the unpredictable, so that they land on points they themselves may not have thought of before starting the session, but add value to the listeners day.

I listen to too many podcasts as is, but this has cracked my top-5 and is here to stay. Give them a listen see why.

sterrbear ,

I love this Podcast!

These guys are great. They combine what I love about being a search geek, and understanding the ups and downs of startups. It feels honest, and I always learn at least a small lesson and often more.

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