90 episodes

Putting the spotlight on female founders in their teens, twenties and thirties who have dared to go solo and launch their own businesses in the UK, the She can. She did. podcast delves into the honest reality of what goes on behind the scenes (sans the sugar coating!) to launch, run and grow successful businesses as a young, female founder in the UK today. Throughout each episode, Fi, the 27-year-old Founder of She can. She did. (that's me, hello!) sits down to chat to female business owners from different personal backgrounds and market sectors that she admires about everything they have been through (both good but more-often-than-not, seriously challenging!) to get to where they are with their businesses today.
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She can. She did. She can. She did.

    • Entrepreneurship
    • 4.2 • 5 Ratings

Putting the spotlight on female founders in their teens, twenties and thirties who have dared to go solo and launch their own businesses in the UK, the She can. She did. podcast delves into the honest reality of what goes on behind the scenes (sans the sugar coating!) to launch, run and grow successful businesses as a young, female founder in the UK today. Throughout each episode, Fi, the 27-year-old Founder of She can. She did. (that's me, hello!) sits down to chat to female business owners from different personal backgrounds and market sectors that she admires about everything they have been through (both good but more-often-than-not, seriously challenging!) to get to where they are with their businesses today.
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    Episode 16 - with Emily Holder and Danielle Marsh, Co-Founders of Wells and Maguire

    Episode 16 - with Emily Holder and Danielle Marsh, Co-Founders of Wells and Maguire

    If you, like me, get abnormal amounts of pleasure from roaming the aisles of Homesense and dreaming about designing your ideal home (just me!?) this week's guests are right up your street! Why? Because they're the incredibly talented duo behind Wells and Maguire -  the high end interior design studio covering London, Wales and the South of England that Emily and Danielle set up after becoming frustrated by agency life.
    Specialising in bespoke interiors for private clients and developers at some seriously swoon worthy town houses and mansions - if you want some dreamy interior inspo FYI, I would highly recommend looking at the Wells and Maguire portfolio - I caught up with Emily and Danielle a few weeks back to discuss what the realities of running an interior design business look and feel like behind the scenes.
    From how they've dealt with not-so-supportive comments and actions from former acquaintances and their advice should you find yourself in a similar position; how they handle the jobs that don't quite go to plan to ensure that their reputation and high standards are always upheld; to how their partnership really came into its own when Emily suffered a devastating loss in her personal life, their honesty throughout this chat is what She can. She did. is all about and for that reason, I hope it provides you with a whole lot of comfort and inspiration, should you need it, going forward...
    PS. She can. She did. has just launched the UK's first Benefits Programme for self-employed womxn in the UK! Join 100s of other female founders and self-employed womxn and start rewarding your resilience today! Join now: www.shecandid.com 
    She can. She did. Resilience, rewarded.
    The good old social handles should you fancy a further peek!
    She can. She did. @shecanshedid
    Wells and Maguire @wellsandmaguire

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    • 48 min
    Episode 15 - with Sukhi Jutla, Co-Founder of MarketOrders

    Episode 15 - with Sukhi Jutla, Co-Founder of MarketOrders

    This week, the spotlight falls on Sukhi Jutla, Co-Founder of the"uber for the gold and diamond industry" that is MarketOrders - an award-winning B2B platform that she launched four years ago, that enables independent retail jewellers to buy gold and diamond jewellery directly, securely and seamlessly from international suppliers, using blockchain technology. 
    A process, which I of course ask Sukhi to breakdown for me in layman's terms!
     
    Having won numerous awards including Asian Women of Achievement, Female Entrepreneur of The Year and named a Top 100 European Digital Pioneer by The Financial Times and Google, not to mention revolutionising a previously old fashioned and often corrupted industry; the former investment banker-turned-entrepreneur sat down to chat with me a few weeks ago about the realities that she's faced behind the scenes in her business journey so far.
    From how she's learnt en route how to block out unsolicited advice and trust her own judgement when it comes to decision making, why she opted to sell her handbag collection to save money in the early days; to why Ben & Jerry's came in handy when she realised that she needed to walk away from £250k; to this is Sukhi's story so far!

    PS. She can. She did. has just launched the UK's first Benefits Programme for self-employed womxn in the UK! Join 100s of other female founders and self-employed womxn and start rewarding your resilience today! Join now: www.shecandid.com 
    She can. She did. Resilience, rewarded.
    The good old social handles should you fancy a further peek!
    She can. She did. @shecanshedid
    MarketOrders @market_orders




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    • 54 min
    Episode 14 - with Kike Oniwinde, Founder of BYP Network

    Episode 14 - with Kike Oniwinde, Founder of BYP Network

    It's not everyday that you hear of Great British athletes trading gruelling training regimes in for the world of app design and entrepreneurship but that's what Kike Oniwinde did when she left the world of javelin behind and launched BYP Network in 2016 - A platform that empowers black professionals around the world to connect with each other and global corporations.
    Often dubbed  'the LinkedIn for black professionals', the platform has gone on to win a whole host of awards over the past four years, Kike has earned herself a place on the prestigious Forbes '30 under 30' list and led the company through a successful crowdfunding raise in the midst of a pandemic that saw the platform successfully secure more than £800,000 from over 1100 investors on Seedrs.
    Pretty impressive, right!?
    From how she's learnt to sieve through advice and follow her gut instinct having been easily swayed by others' opinions in the early days; how she successfully infiltrated the right business ecosystems to grow the right network that supported her through the company's various stages of growth; to why she's happy to shine a spotlight on the negative stats about black female entrepreneurs but refuses to let said stats affect her progress; this is Kike's INCREDIBLE story so far...

    PS. She can. She did. has just launched the UK's first Benefits Programme for self-employed womxn in the UK! Join 100s of other female founders and self-employed womxn and start rewarding your resilience today! Join now: www.shecandid.com 
    She can. She did. Resilience, rewarded.
    The good old social handles should you fancy a further peek!
    She can. She did. @shecanshedid
    Kike Oniwinde @kikeoniwinde
    BYP Network @bypnetwork

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    • 48 min
    Episode 13 - with Lauren Currie, OBE, Founder of UPFRONT and Stride

    Episode 13 - with Lauren Currie, OBE, Founder of UPFRONT and Stride

    After a brief hiatus as we got the She can. She did. Benefits Programme off the ground, I am so happy to be reunited with my headphones and mic and interviewing some of the UK's most inspiring female founders once again!
    I have no doubt that a lot of you will already be aware of today's guest and the incredible work that she does to enhance the visibility and confidence of women all over but just in case you haven't, this week's episode is with the inimitable Lauren Currie, OBE and Founder of both UPFRONT - a business committed to elevating and encouraging new voices on and off public stages around the world and Stride - an app that is committed to democratizing leadership development for the workforce of the future.
    From how she handles the loneliness and imposter syndrome that can often come hand-in-hand with being a business owner; how she navigated the period in her life before she met her partner when she was told that she was "too much" for men; to how sticking a post it note in the ladies bathroom at a conference where she was the only female speaker led her to create what is now UPFRONT; choosing the soundbite for this episode has proved to be very stressful because every other sentence of hers, as you'll soon hear, was filled with SO MUCH GOOD ADVICE!! With that in mind, I hope you enjoy it!
    PS. She can. She did. has just launched the UK's first Benefits Programme for self-employed womxn in the UK! Join 100s of other female founders and self-employed womxn and start rewarding your resilience today! Join now: www.shecandid.com 
    She can. She did. Resilience, rewarded.
    The good old social handles should you fancy a further peek!
    She can. She did. @shecanshedid
    Lauren Currie, OBE @_laurencurrie_
    UPFRONT @upfrontglobal
    Stride @stride_leadership


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    • 45 min
    Episode 12 - Chloe Williams, Founder, Stories By Chloe

    Episode 12 - Chloe Williams, Founder, Stories By Chloe

    This week, I got to chat to a lady that has played a huge part in She can. She did.'s story to date because she happens to have photographed every single one of the twenty She can. She did. - Midweek Mingles since they launched in 2018... and has done a bloody good job doing so too!
    I first came Chloe in early 2018 when an email popped into my inbox ahead of the very first Midweek Mingle, enquiring about whether I was looking for a photographer for said Mingle and if so, would I be interested in letting her capture the event? We had a chat, I said "yes", she turned up with her tripod and the rest is history!
    Recorded via Zoom a few weeks back, we covered everything from the early days of Stories By Chloe when she 'fluffed out the truth' somewhat and offered photography for free to build a portfolio that went on to attract her dream clients; her advice for any service-based business owner struggling for work; how she's learnt to combat the loneliness en route by finding her tribe along the way (her Bridesmaids analogy is food for thought here!); why the impact of lockdown was a blessing in disguise for her business; to how she went about navigating the realities of running her brand when the death of her beloved Grandma meant that she was grieving behind the scenes; this is Chloe's honest story to date and how she's gone about creating her dream career since launching her business three years ago.
    From "tripod girl" who showed up at the first Mingle and barely spoke a word to anyone to a highly skilled photographer who works the room, puts everyone at ease and now has a jam packed diary full of her dream clients, I've loved watching Chloe's story unfold from afar, I loved recording this chat so as always, I hope you enjoy it too!
    The She can. She did. podcast is hosted by Fiona Grayson (that's me, hello!) and this bonus series is sponsored by Tide Business Current Accounts who happen to be the only place in the UK where you can register a limited company and open a business account in one process, for free! Essentially, for those of you that want to set up as a Limited Company or switch from being a sole trader to a Limited Company like I did, all you do is search the company name you would like, enter your personal and business details and in a matter of minutes, your limited company application will be sent, your Tide business current account will be set up, and you're good to go! For more information if you happen to be interested, please feel free to visit: www.tide.co/start 
    The good old social handles should you fancy a further peek!
    She can. She did. @shecanshedid
    Stories By Chloe @storiesbychloe
    Tide @tidebanking

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    • 50 min
    Episode 11 - with Emma Watkinson, Co-Founder of SilkFred

    Episode 11 - with Emma Watkinson, Co-Founder of SilkFred

    As the We can. We will. series came to an end in May, I received a personal email from today's guest sharing her story with me and knew straight away that I wanted her to feature on this series. Not just because she launched her business aged 24 nine and a half years ago and together with her two co-founders, has grown a team of over 100 employees since then; partnered with over 800 independent fashion labels; and grown a dedicated customer base of over one million women; but because despite being at the helm of such a huge company juggling the pressures of running an online fashion business during this pandemic, she made the effort to reach out to me personally.
    Something that is pretty much unheard of for a founder running a company of her size and something that little old me respected no end.
    The lady in question being 33-year-old Emma Watkinson, Co-Founder of the online fashion platform connecting independent designers with over a million, loyal customers that is SilkFred.
    From why she's always pushed back against conventional wisdom since day one opting to focus solely on the company's data at hand instead; how she navigated SilkFred's exceptional growth and her honest thoughts on the growing pains that the company endured thereafter; to her thoughts on juggling being the CEO of a 100+ team whilst raising her two-year-old twin girls too; plus of course, how she navigated a 90% drop in sales when the UK went into lockdown in March; Emma's humility and honesty throughout this episode will stay with me for a long time to come. Her story should also provide a handy reference point for those wanting to scale their businesses going forward... I hope you enjoy it!
    The She can. She did. podcast is hosted by Fiona Grayson (that's me, hello!) and this bonus series is sponsored by Tide Business Current Accounts who happen to be the only place in the UK where you can register a limited company and open a business account in one process, for free! Essentially, for those of you that want to set up as a Limited Company or switch from being a sole trader to a Limited Company like I did, all you do is search the company name you would like, enter your personal and business details and in a matter of minutes, your limited company application will be sent, your Tide business current account will be set up, and you're good to go! For more information if you happen to be interested, please feel free to visit: www.tide.co/start 
    The good old social handles should you fancy a further peek!
    She can. She did. @shecanshedid
    SilkFred @silkfred
    Emma Watkinson @silkfred_emma
    Tide @tidebanking

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    • 59 min

Customer Reviews

4.2 out of 5
5 Ratings

5 Ratings

AJSeverson ,

Fun, friendly, inspirational

I’m a bit older than Fi’s demographic (I’m 38) but I still relate to so many of the women she interviews and have been following her blog/website and Instagram almost from the beginning of SCSD. I had high expectations for the podcast and she well exceeded them. As someone starting my own freelance business the conversation in the first episode was so inspiring. I relate to the long hours and feeling burned out but also loving what you do. I can’t wait for future episodes and I’m not generally a podcast listener lol! Fi’s interviewing style is casual, fun, friendly, and yet she’s still able to get to the heart of the conversation. This podcast is good for anyone who needs a friendly chat with women going through similar work struggles and needs to feel inspired to keep moving forward.

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