The wedding business podcast for pros who want to grow a profitable, sustainable and fulfilling business in our industry.
How do I get more clients in my wedding business? How do I start a wedding venue? What are the latest social media trends for marketing?
Have you ever found yourself Googling these questions late into the evening between wedding seasons?
Here's the great news my friend: YOU ARE NOT ALONE. All of us in the wedding industry share the same struggles, we all have stories AND the best part is......we all have solutions!
Every Tuesday & Thursday, She Creates Business, a Podcast for Wedding Pros interviews women entrepreneurs in the wedding industry just like you.
Each episode shares a business-building strategy that you can apply to your own business. From wedding planners to photographers and venue owners to calligraphers, no topic is off-limits!
Join us for community and conversation!
Connect with Kinsey:
188: Understanding the Emotional Side of Weddings with Leah Weinberg
Leah Weinberg, Owner and Creative Director of Color Pop Events is a published author! Her first book, The Wedding Rollercoaster, is out now and available for purchase!
Get a FREE chapter of Leah's new book here.
In today's episode of She Creates Business, I'm honored to have Leah on the show. We dig into the emotional side of weddings, how vendors can support their couples through the ups and downs of planning, and Leah shares her best tips for navigating these often tricky situations as a vendor.
Leah Weinberg is the Owner & Creative Director of New York City-based wedding planning company Color Pop Events and author of the newly published book, The Wedding Roller Coaster.
Celebrating seven years of business, Leah continues to leverage the organization skills, calm communication style, and ability to multi-task she initially developed as a commercial real estate lawyer in her previous career.
Her colorful work and party planning tips have been published online and in print with Vogue, the New York Times, People, CNBC, Bravo, Martha Stewart, and The Knot, among others. Recently, Leah has been recognized as a 20 on the Rise winner by Honeybook and the Rising Tide Society, one of the 25 Young Event Pros to Watch by Special Events Magazine, and one of BizBash's Top 500 Event Pros in the US.
A WeddingPro Educator with The Knot + WeddingWire since 2020, Leah travels throughout the country sharing insight with her peers regionally, as well as at national conferences such as ALT Summit, NACE Experience, and The Special Event.
187: How to Build Wealth Through Investing with Ashley M. Fox
Register for The Wedding Summit Series happening February 22nd-26th, 2021!
And don't forget to forward me your receipt if you purchase the All-Access Pass!
Today on Episode 187 of the She Creates Business Podcast I'm honored to welcome Ashley M. Fox as our guest.
Ashley is a former Wall Street Analyst who pivoted in her illustrious career to offer investment and wealth-building advice and strategies to everyday people like you and me.
Ashley M. Fox is a former Wall Street analyst, a Howard University grad, and she is now an expert in her field as a Financial Education Specialist. After helping manage money for both millionaires and billionaires, during her career on Wall Street, Ashley felt that it was her God-given purpose to financially empower those Wall Street would never talk to. This passion lead her to quit her job and start her own company; EMPIFY.
Empify (merging of the words EMPower and modIFY), is a financial ed-tech start up created to show both adults and children how to build wealth. Empify focuses on the creation of life-altering programs and informative digital content curated to teach all aspects of financial education in the classroom, online, and on their WealthBuilders Community app. Since 2014, Empify has reached thousands of individuals, and its programs have been implemented in over 50 different schools and organizations across the country.
Since leaving her Wall Street career, Ashley has used her message to educate the world as a financial contributor for Forbes, and as a profound international speaker. Ashley is now a highly sought-after financial expert who has been featured on international tours, college campuses, and keynote speaking platforms.
Her work and story have been featured on Jim Cramer’s “The Street”, Yahoo Finance, Rolling Out Magazine, Philly.com, Fox News, ABC, Huffington Post, Glamour Magazine, and Forbes.
186: Stop Hiding from Your Clients with Megan Gillikin
JOIN THE MARKETING SPRINT: https://www.theplannersvault.com/shecreatesbusiness
Are you hiding from your clients?
This is the question we're asking in Episode 186 of the She Creates Business Podcast.
As a marketing coach, I often see wedding pros hiding from their clients. I don't mean they're not on IG Stories (though that's a piece of the puzzle).
I mean they're not marketing in a meaningful and impactful way that brings in clients and revenue.
I've brought my friend Megan Gillikin from Weddings for Real and The Planner's Vault onto the podcast today to help you break that cycle!
It's time to step out of the same patterns that are NOT working and step into a culture of in-house marketing that will change your booking rate and your revenue.
JOIN THE MARKETING SPRINT: https://www.theplannersvault.com/shecreatesbusiness
185: Listen to This Episode if I Can Humbly Ask You for a Favor
Wedding Pro Friends: I am humbly requesting your help in this episode of the She Creates Business Podcast.
Last week I launched my Annual She Creates Business Survey. This short survey is a tradition I started in 2016 when the podcast launched. It helps me connect to you, it helps guide the future of the podcast and it helps other wedding pros join you and I on our journey together. If you would take the survey and then share it with one friend, I'd sure appreciate it.
I recently announced my new business venture, Open Heart Paperie. I'd love to share some free products with you in exchange for a 15-second spot on your Insta Stories on Launch Day.
Click Here To Take the Survey
Click Here to Support Open Heart Paperie
184: Being Your Own Inspiration in a Trend-Focused Industry
Today's episode is sponsored by The Planner's Vault. If you're a wedding planner who is 0-5 years in business, ready to grow and scale, and looking for a community of supportive women who are at the same level of business and ambition.....you've found it.
Get on The Planner's Vault Waitlist Here
Working in the wedding industry goes hand in hand with being inundated with news and noise on the latest trends.
With the speed of the news cycle and how quickly trending topics come and go, how do you create a reliable foundation for your wedding business?
The answer? Being Your Own Inspiration in a Trend-Focused Industry.
My guest today on the She Creates Business podcast is the incomparable Kristy Rice from Momental Designs.
For more than 16 years, Kristy has let her own inspirational compass guide her and it's led to being widely regarded as an industry tastemaker, the author of nine published books, mentions in the world's top publications, and MORE.
We're digging into this and much more on the podcast today!
Connect with Kristy:
183: 5 Steps to Strategically Position Yourself in the Wedding Marketplace
Today on the podcast I'm honored to have Renee Sabo on the show!
Renee is a luxury wedding planner, educator, and the President of ILEA Boston. She's the Founder and Owner of Urban Soirée® and host of The Confetti Hour Podcast.
In episode 183 of the She Creates Business Podcast Renee is diving into 5 Steps to Strategically Position Yourself in the Wedding Marketplace.
What You'll Learn Today:
How to divvy up your market into well-defined segments that drive your marketing approach.
All the questions you need to ask to analyze your current position in the market (and how the answers influence what you do next).
Tips for revisiting and refining your brand position to ensure you’re always up to date with the current market and where you stand.
SWOT Analysis and Market Position Guide
Connect with Renee:
Other Links Mentioned in Today's Show:
Get on the Planner's Vault Waitlist Here
My favorite podcast!
Kinsey! Where have you gone? Yours is my FAVORITE podcast! All of your episodes, interviews and topics were such a helpful resource when I was starting my planning biz. Please come back!
a MUST listen
This is such a great podcast! Kinsey gives such great tips and information for wedding photography professionals and I definitely recommend giving it a try if you are in the industry!
Kinsey, host of the She Creates Business podcast, highlights all aspects of careers, growth and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!