SHEcorporated One Step Empire Kristy Carruthers

Could you use a 1200% boost in your business?
What if I told you that's the difference a video can make?
We have all heard that we should be doing more video, especially on social media, yet most of us struggle to make that happen, right?  
So is video really THAT important?
Here’s the truth; the second largest search engine in the world is YouTube, coming in right after Google (and Google also favors video content in rankings.)
Video content is also 1200% more likely to be shared.
Could you use a 1200% boost in reach?  What would that do for your business?
So why aren’t we using more video?  Are you like me and you move it to the next day on your to do list EVERY SINGLE DAY?
It’s not just you that struggles to get in front of the camera and on video, there are three reasons that so many women just like you (and I) have trouble getting out of their own way, and taking advantage of the power of video.
So let’s accept the fact that video is critical to our business – now what?
We've got you.
Valerie is on the podcast this week, with the simple tips to help you overcome those limiting beliefs, and make it easier to start using video to connect with your ideal clients and customers.


In this episode we also have simple tips to:
Get confident on camera.Create a plan for your videos.Make all your videos more searchable and easily rank higher.Make sure your videos get more results.Get consistent with your scheduling.

And one more myth we are going to BUST right now:
If you think you don't have the right equipment or aren't "techy" enough, we will talk you through why low budget video (just you and your smartphone) is more effective than anything else.


LINKS FROM THIS EPISODE:

Book a free 30 minute planning session with Valerie here:    https://valeriemctavish.com/
 
Sign up for our FREE 5 Day Business Kickstart Challenge here:     SHEkickstart.com

Are you always "too busy" to work out ?
You know you need to make fitness a priority but you never seem to do it....
You are crazy busy and it’s easy to make excuses.  And they are legitimate – you really don't have enough hours in the day. I get it  - believe me – the struggle is real.
But here’s the thing.  Moving your body needs to be a priority, it affects your health AND your business, and the good news is that you really can do it without finding more hours in the day.
You can be a busy entrepreneur AND find time for fitness, even if you don't have time to get to the gym.
Alison, is the owner of CUFitness, a health and wellness coach, and entrepreneur, and she’s had exactly the same struggle that you are having now. She’s got some simple solutions that YOU can work into your day, to make fitness a simple part of your daily routine, and finally start getting the exercise you know you have been missing.
Here’s the secret she shares with us on today's podcast (I’m going to spoil the surprise)  You can complete a 30 minute workout every single day without ever actually doing a 30 minute workout!
It's true, and it so much simpler than you think.  We truly make it harder on ourselves than it needs to be, and Alison is here to help us take the pressure off, start feeling better about ourselves, and start taking care of bodies (and our future) like we should be.


Alison walks us through:


Why we put off working out and how that reinforces beliefs that make it even harder in the future.Why we should actually start with the small steps to see more success.How to do micro challenges.Simple hacks to fit movement into our day.Self care tips to start now for a stronger 2022
LINKS from this episode:

CU Fitness Retreats        https://cufitnessretreats.com/
CUFitness and Alison Contact    https://cufitness.com/

SHEcorporated FREE 5 Day Business Kickstart Challenge     SHEkickstart.com

If you have ever thought about starting a podcast, or if you are looking for a way to build your authority, reach hard to land clients and opportunities or grow your audience, THIS is the episode for you.
Jaclyn Mellone,  is on this episode talking not just about the nuts and bolts of starting a podcast, but the strategy behind the why and the how, that you probably never considered.
While having a podcast with thousands of listeners is a wonderful way to build your audience and authority, you could have a podcast without any listeners and it could still be one of the key growth engines for your business.
How is that possible?
Jaclyn will break it down for us, and I promise you will walk away from this episode with some game changing ideas on how to use podcasting to grow your business this year, no matter what type of business you are building.
We’re going to cover the following:
Why podcasting is still in early stages and you are not too late.When is the “right” time to start your podcastHow you can start a podcast even when you’re not the expert but become the expert along the way.Why podcasting can build your business faster than other platforms and what makes it one of the best “authority” platforms.How to avoid “podcrashing”How to use your podcast to build relationships with hard to reach clients and contacts. The simple basics you actually need to get started.And Jaclyn is gifting us her do it yourself guide on Trello to plan and start our own podcast AND a private podcast link for all the podcasts she has done on podcasting to help us along the way.  You can get it all here:
Jaclynmellone.com/Trello
Jaclyn Mellone helps experts exponentially grow their business by becoming the Go-To Authority in their space.
She is a strategist, speaker, mama, Hamilton lover, and host of the Go-To Gal podcast!
Jaclyn has leveraged podcasting to build a multi-six-figure coaching and course business, generate passive recurring revenue from affiliates, become a top 25 Convertkit affiliate, and partner with brands like Gusto, Acuity, FabFitFun, and Sony Music. 
 Jaclyn supports experts at all stages – from freelancers to global brands!


GET REGISTERED FOR THE UPCOMING FREE 5 DAY BUSINESS KICKSTART CHALLENGE AT: https://shecorporated.lpages.co/business-kickstart-challenge/
 

You are well aware of the impact branding has on your business, you obsess over details like colors and fonts and your logo, but YOU are the face of your brand, When the world sees you – they make assumptions about your business, so what is what you are wearing telling the world about your company? 
If you haven’t thought about that yet, it’s time to step into your Founder or CEO role, and make sure your style is in line with your branding.  That doesn't mean you have to look corporate, if that’s not your brand, then you probably shouldn’t.  But you DO need to take a look at your wardrobe, and put some thought into the message your style is sending.
Char Gust is the expert in setting your closet up for success, and simple effortless dressing, that’s in line with your company’s brand.
You don't have to go out and buy a whole new wardrobe ( we’re all about making an impact and sticking to your budget), so today we have all the tips on how to make personal branding magic happen, with what you have in your wardrobe already.
 
On this episode we’ll cover:
·      Why what you wear is important
·      A simple hack to clear the clutter from your closet
·      What foundational items you need (and probably already have)
·      How to take those basics and then make them your own
 
Char also have an amazing resource she is sharing with us to take it a step further.  
You can download her Formula for Dressing Effortlessly e-book for free at: 
www.stylewithchar.com/ebook


MAKE SURE YOU SIGN UP FOR OUR UPCOMING FREE 5 DAY BUSINESS KICKSTART CHALLENGE:  https://shecorporated.lpages.co/business-kickstart-challenge/

One of the most powerful tools in your marketing toolbox is storytelling.  Using your stories effectively costs nothing and creates a connection with your clients like nothing else can
Our guest this week, Tedx Speaker Shelli Varela, helps us understand what our stories are, why we need to tell our stories, how to tell them and create impact, and what that means for our relationship with our clients and customers. 

Shelli walks us through:
·      Everybody has a story – multiple stories in fact – how to uncover yours
·      The power of your story – here’s a secret – it’s not about you – it’s about the listener (aka your clients)
·      How to create a “bridge of possibility” for your clients and customers
·      The pivotal moment that gives your story meaning and makes any event a “story”
·      How using your story helps your customers believe YOU can deliver the transformation they are looking for and that they can actually achieve it as well.

This is a powerful episode that will change how you communicate with your clients, potential clients, friends and family.

LINKS:

YES Effect Inner Circle Facebook Group:  YES Effect Group

SHEcorporated Magazine:  Subscribe Now

If you hate dealing with spreadsheets, and financial reports give you a headache, or if the fear and uncertainly of what you don't know about your finances keeps you up at night - this is the episode for you.
Many entrepreneurs have trouble focusing on their finances – it’s not uncommon if that sounds like you.
But if we ignore them, the problems don't go away and they multiply and create NEW problems. We end up running out of money, not hiring help when we should, pricing our products incorrectly and SO many other issues that can stem from not understanding our businesses financial picture.
Pam Prior is with us today, she is a former corporate CFO to fortune 50 companies who now spends her time helping entrepreneurs access the same quality finance advice that those multi million dollar companies use, but tailors it specifically  to help entrepreneurs and our unique needs.  and she makes a big promise on this podcast – Pam guarantees you will walk away from this episode with everything you need to help you find extra money in your business you didn't even know you had. 
With plain talk that is easy to understand, and simple steps that anyone can do, Pam is going to walk us through the FOUR things that generally keep entrepreneurs from dealing with the finances in their business. 
Shame, fear, time and overwhelm 
And Pam makes them simple to overcome.
We also have THREE practical tools in this episode to help us deal with finances in our business, that we can do right now, to make it all so much simpler moving forward.

LINKS FROM THIS EPISODE:

Cash Flow Forecast link: https://www.profitconcierge.com/cashflowforecast
Videos:   https://youtube.com/playlist?list=PLjiJJbC3j75Cnxbj7MnyoObIbB4NwYJ9u

Guide to hiring a bookkeeper:  https://go.profitconcierge.com/optin-rockstar-bookkeeper

Opt in to ask questions on future podcasts: http://www.onestepempire.com