32 min
Sheena Badani | Gong Category First
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- Marketing
Josh talks to Sheena Badani, head of product and customer marketing at Gong.
Sheena led Gong’s category design effort resulting in the category Revenue Intelligence. She and Josh talk about:
What is it like designing a category for the first time?How do you craft a visionary story and get executives and everybody on board?Were there people saying you were making the wrong move?What is it like the week of launching a new category?Advice for aspiring category designers.
Submit questions and subscribe to our newsletter here: categoryfirst.substack.com
Josh talks to Sheena Badani, head of product and customer marketing at Gong.
Sheena led Gong’s category design effort resulting in the category Revenue Intelligence. She and Josh talk about:
What is it like designing a category for the first time?How do you craft a visionary story and get executives and everybody on board?Were there people saying you were making the wrong move?What is it like the week of launching a new category?Advice for aspiring category designers.
Submit questions and subscribe to our newsletter here: categoryfirst.substack.com
32 min