193 episodes

She’s The Business Podcast is a weekly show bringing you inspiring stories and actionable advice to help you navigate the world of entrepreneurship and build a profitable business that allows you to live and work on your own terms.
Host Jessica Osborn is a vibrant marketing leader and entrepreneur with 25+ years experience in growing businesses, an author and mother of two. She's an open book when it comes to business, sharing with you insightful bites of her proven strategies and behind-the-scenes glimpses of her #lessworkmorelife approach to business.
You'll also love the relaxed conversations with other female founders, their honest stories and best advice on business strategies, mindset, body and soul health - everything you need to succeed as a freedom-seeking entrepreneur!
Tune in each week to a new episode on She’s The Business - it's your weekly dose of inspiration and motivation you’ll look forward to!
Hit subscribe now, and get ready to change your life!

She's The Business Podcast With Jessica Osborn Jessica Osborn

    • Business
    • 4.9 • 13 Ratings

She’s The Business Podcast is a weekly show bringing you inspiring stories and actionable advice to help you navigate the world of entrepreneurship and build a profitable business that allows you to live and work on your own terms.
Host Jessica Osborn is a vibrant marketing leader and entrepreneur with 25+ years experience in growing businesses, an author and mother of two. She's an open book when it comes to business, sharing with you insightful bites of her proven strategies and behind-the-scenes glimpses of her #lessworkmorelife approach to business.
You'll also love the relaxed conversations with other female founders, their honest stories and best advice on business strategies, mindset, body and soul health - everything you need to succeed as a freedom-seeking entrepreneur!
Tune in each week to a new episode on She’s The Business - it's your weekly dose of inspiration and motivation you’ll look forward to!
Hit subscribe now, and get ready to change your life!

    192 - The Real Reason Why You're Struggling To Price Your Offers

    192 - The Real Reason Why You're Struggling To Price Your Offers

    Pricing: is it the thing you know should be simple yet you spend hours and hours fiddling around with calculators, trying to pitch it just right?
    What is "just right" anyway?

    What if it's too much and they don't buy? What if it's too low???

    Arghhhhh!

    The fear is real!

    Even though you know you're probably overthinking it... it's hard to stop the overthinking, right?!

    Yep, I've been there too. Many more times than I'd care to admit!

    After figuring out what was really going on, that's making it so hard just to pick a number,

    I found it a LOT easier.

    When you understand what I'm about to share in this episode you can STOP researching the market until you feel more confused than ever.

    You can stop selecting a price that you know is too low and actually stand by your value.

    Ready to get uncomfortable and discover what's really holding you back?

    Strap yourself in for this self-reflection episode and get ready to see it all in a brand new light!

    Here's a quick preview on some of the questions we'll be answering:

    - Why do some entrepreneurs hesitate to price their services higher?

    - What happens when you break free from underpricing?

    - What are the biggest misconceptions when it comes to raising your prices?

    - How can you structure high-value offers without adding complexity?

    Ready to shatter that self-imposed glass ceiling on your earning potential?

    Tune in and be truthful with yourself!

    Let me know what you discovered!

     

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    Loving the podcast? Please rate us 5-stars so that others can find us too! And we'd really appreciate you leaving a few words as a review! You may be chosen as the review of the month and featured on an upcoming episode!

     .........................................................

      

    Free Training for Coaches and Online Professionals who want to earn more while working less!

    Spend just an hour with me in this free training session and you'll walk away with the 5 keys to magnetically attract Premium Paying clients - so you can have a 6+ figure business in less than 20 hours a week!

    Register here > The Magnetic Formula: 5 Keys To Premium Paying Clients

     

     

     

    • 34 min
    191 - From High-Stress Corporate Life To Thriving As An Introverted Entrepreneur - With Dana Karen Ciccone

    191 - From High-Stress Corporate Life To Thriving As An Introverted Entrepreneur - With Dana Karen Ciccone

     

    Are you feeling like every attempt to connect with potential clients is just disappearing into the void?

    And it seems that others do it so easily, while for you it’s a hard slog, stressful and taxing on your energy?

    Perhaps you identify as an introvert and the usual ways of marketing feel like they’re made for someone else!

    Ever wondered if there’s a better way to draw people into your world, especially those who don’t even know they need you yet?

    In today’s episode we delve into these exact challenges that introverted female entrepreneurs face in an increasingly crowded online marketplace.

    Joining me today is Dana Karen Ciccone, founder of Movement Remedies, a cutting-edge Pilates studio that focuses on individuals struggling with chronic pain—folks who often think movement isn’t an option for them.

    DK’s fascinating journey from a high-stress corporate life to embracing the healing arts and how she leveraged her strengths as an introvert offers incredible insights not only into business but personal transformation as well.

     

    In this episode, we cover:

    - Why do people overlook the benefits of services they desperately need?

    - What simple strategies can help build authentic, lasting connections in any industry?

    - The importance of embracing your femininity in business and inviting engagement organically.

    - How embracing risks and unexpected paths can propel your business forward!

     

    Tune in as Dana shares her expert tips on reaching those hard-to-convince potential clients and why embracing your unique traits, even as an introvert, can create deep, meaningful business relationships.

    Whether you’re just starting or looking to redefine your approach, this chat is packed with actionable advice tailored for the thoughtful entrepreneur.

    Don’t miss it!

     

    About our guest:

    Dana Karen (“DK”) Ciccone is a certified Pilates instructor who helps people in pain improve strength, mobility, and well-being in a weight-neutral environment.

    She’s also trained in pain reprocessing therapy through the Pain Psychology Center.

    Having begun her own journey with chronic back pain as a young teen, she has been exploring ways to help herself and others regain joy of movement for decades.

    After twenty years in the health sector, DK left a corporate career to follow her passion, later launching Movement Remedies, a chronic pain–focused Pilates studio in Boston, Massachusetts.

    Her first book, You’re Meant to Move: A Guide to Conquering Chronic Pain, Increasing Stress Resilience, and Reclaiming an Active Life, was released December 2023.

    Connect with DK:

    Business name: Movement Remedies

    Website: https://movementremedies.org

    Instagram: https://www.instagram.com/movement_remedies/

    LinkedIn: https://www.linkedin.com/in/dana-karen-ciccone/

    Facebook: https://www.facebook.com/movement.remedies.llc

    FREE Discovery Call with DK for team leaders looking for wellness initiatives that address mental and physical well-being, especially chronic pain, which is shockingly common: https://calendly.com/movementremedies/discovery-call

    Get DK's book, You're Meant To Move: youremeanttomove.com

    ........................................................

    Loving the podcast? Please rate us 5-stars so that others can find us too! And we'd really appreciate you leaving a few words as a review! You may be chosen as the review of the month and featured on an upcoming episode!

     .........................................................

      

    Free Training for Coaches and Online Professionals who want to earn more while working less!

    Spend just an hour with me in this free training session and you'll walk away with the 5 keys to magnetically attract Premium Paying clients - so you can have a 6+ figure business in less than 20 hours a week!

    Register here > The Magnetic Formula: 5 Keys To Premium Paying Clients

     

    • 1 hr 1 min
    190 - How To Identify The Most Effective Marketing Strategies So You Stop Wasting Time On Fancy Fluff

    190 - How To Identify The Most Effective Marketing Strategies So You Stop Wasting Time On Fancy Fluff

    Are you tired of pouring your energy into marketing tactics that just don’t seem to create the results you're expecting?
    You're not the only one! If I could pinpoint the number one frustration every business owner experiences - this would be it!

    Large, small, online, bricks and mortar - the challenge of selecting the right marketing activities is getting harder every year as there's more options available and people are becoming more sophisticated buyers.

    Nobody wants to waste time and effort on low-performing activities - right?

    That's why, in a world bursting with marketing must-dos, you're best to avoid hopping from one to the next in the search for the magic pill, and instead understand how to pick ones that are the right fit for your particular business.

    HOW do you choose?

    Which ones are best?

    Well, that's what we're covering in today's episode!

    You're getting the inside scoop on the top 3 criteria that I teach inside Business JAM for your ultimate marketing system - helping you identify which marketing activities are worth your time, and which ones you can confidently leave behind.

    Here's a quick overview of the key points we're exploring in this episode:

    - Why do some marketing tactics succeed while others flop? (Clue: it's not about doing them perfectly!)

    - What role does each marketing activity play in your overall marketing system? Discover the crucial parts of the most important system to have in your business.

    - The importance of leveraging your marketing activities for more efficiency in your business - aka maximizing the output from your marketing input.

    - How can you ensure your marketing strategies yield actual paying customers? Learn how to assess the return on your marketing investments.

    Ready to simplify and streamline your marketing? Tune in now!

     

    ........................................................

    Loving the podcast? Please rate us 5-stars so that others can find us too! And we'd really appreciate you leaving a few words as a review! You may be chosen as the review of the month and featured on an upcoming episode!

     .........................................................

     

    Special Offer for She's The Business Podcast Listeners!

    Did you catch Episode 187 with Dr. Alex Golden? She's a master NLP trainer and transformation coach, and she shared details of their upcoming in-person retreats where you'll experience an accelerated transformation through their unique functional NLP approach!

    Listen to the episode for details on claiming your free ticket to either the August or January event!More details: 2 Day In-Person Habit Transformation Retreat 

     

    Free Training for Coaches and Online Professionals who want to earn more while working less!

    Spend just an hour with me in this free training session and you'll walk away with the 5 keys to magnetically attract Premium Paying clients - so you can have a 6+ figure business in less than 20 hours a week!

    Register here > The Magnetic Formula: 5 Keys To Premium Paying Clients

     

    • 23 min
    189 - How To Navigate A Career Transition To Find Purpose, Balance and Success - With Julie Zaruba Fountaine

    189 - How To Navigate A Career Transition To Find Purpose, Balance and Success - With Julie Zaruba Fountaine

    Feeling the burden of non-stop hustle?
    We've all been there—caught in the to-dos, trying to keep the burnout at bay while chasing success the way we've been told you have to - working longer and harder than anyone else.

    Well, what if you DON'T have to do it that way?
    For every story of hard work and grind ... there's another story of reaching success by working LESS!

    Why do we seem to tune into the ones that tell you success is the result of sleeping very little and spending all your time chasing goals?

    Even if you take a moment to think about this - it makes no sense at all! You already know you're much more productive when you're energised and highly focused.

    That means your brains need sleep, rest and space. Short bursts of work where you can focus on the important things.

    So... it's time to talk boundaries, joy, and finding your stride in the rush of work-life challenges.

    In this can't-miss episode for any busy professional, I've invited Julie Zaruba Fountaine to teach us about leading with purpose to create a better balance between work and life.

    Julie, the brain behind Empower Possible, brings her impressive blend of MBA smarts, leadership prowess, and holistic insights to help us tackle those tough challenges in your pursuit of success.

    Her story is a powerful testament to the magic that happens when you align your career with your core values.

    By pressing play on this episode you'll discover:

    - Why we often find ourselves struggling to utter the simple word "no," and how it impacts our path to joyful success

    - What signs scream "it's time to move on" from your job and craft the role that truly aligns with you?

    - The absolute value of self-awareness in writing your own story of personal and professional triumph.

    - How can setting boundaries revolutionize the way you work, live, and maintain a sense of self?

    Grab your favorite notebook (and perhaps a comforting cup of coffee!), because you're about to be filled with insights and strategies that are all about putting you back in the driver's seat of your future.

    Tune in, level up, and let's get to the heart of what makes you tick in this episode.

     

    About our guest:

    Julie Zaruba Fountaine, MBA, MS is a Well-being Specialist and Change Management expert with a passion for empowering individuals to overcome challenges and take decisive action.

    With over a decade of experience, Julie has guided organizations and individuals in transitioning from overwhelming stress to productive engagement.

    She holds advanced degrees in Change and Leadership, as well as Health, Nutrition, and Exercise Science. Through her work as a consultant, public speaker, and facilitator, Julie aspires to create a thriving world for all

    Connect with Julie:

    Website: www.empowerpossible.com

    LinkedIn: www.linkedin.com/in/julie-zaruba-fountaine

    Facebook: www.facebook.com/people/Empower-Possible-LLC

    Instagram: www.instagram.com/empowerpossible/

     

    Julie's course: Career Crossroads

    https://empowerpossible.com/elementor-2431/,

    Through this online course you will learn how to leverage your past employment experiences as a foundation for growth, uncover and celebrate your unique gifts and talents, allow yourself the necessary time and space to grieve and let go, and ultimately, chart a new and exciting future for yourself.

     

    ........................................................

    Loving the podcast? Please rate us 5-stars so that others can find us too! And we'd really appreciate you leaving a few words as a review! You may be chosen as the review of the month and featured on an upcoming episode!

     .........................................................

     

    Special Offer for She's The Business Podcast Listeners!

    Did you catch Episode 187 with Dr. Alex Golden? She's a master NLP trainer and transformation coach, and she shared details of their upcoming in-person retreats where you'll experience an accelerated transformation through their unique functional NLP approach!

    • 44 min
    188 - 3 Steps To Create A Home-Run Offer That Makes It Easy To Sign Clients

    188 - 3 Steps To Create A Home-Run Offer That Makes It Easy To Sign Clients

    Ever caught yourself wondering why, after all your hard work, your coaching offerings aren't giving you the blissful entrepreneur lifestyle you imagined?
    The truth is, creating an offer that sells might get you started, but it's the home run offer that has you rounding the bases to real success.

    In this episode I'm discussing the anatomy of a home run offer that's a Win for you and a Win for your client too!

    Get ready to discover the 3 essential elements to offerings that not only sell but also lead to sustained prosperity and fulfillment in your coaching business, all while maintaining the balance within the precious hours of your day!

    Here's a snapshot of what you'll know by the end of the episode:

    - Why it's more important to start with your expertise rather than looking for holes in the market

    - What the difference is between an outcome your clients already desire and something you know they need (and how this impacts your sales success)

    - The vital role of aligning your offer with your personal income and lifestyle goals.

    - How to structure your offers to ensure they are both profitable for you and beneficial for your clients.

     

    Get your headphones ready, grab that notepad, and prepare to elevate your business offerings to match the incredible entrepreneur you are destined to be.

    Tune in now and let me guide you toward crafting that powerful home run offer! 🌟

     

    ........................................................................................

    Loving the podcast? Please rate us 5-stars so that others can find us too! And we'd really appreciate you leaving a few words as a review! You may be chosen as the review of the month and featured on an upcoming episode!

     .........................................................

     

    Special Offer for She's The Business Podcast Listeners!

    Did you catch Episode 187 with Dr. Alex Golden? She's a master NLP trainer and transformation coach, and she shared details of their upcoming in-person retreats where you'll experience an accelerated transformation through their unique functional NLP approach!

    Listen to the episode for details on claiming your free ticket to either the August or January event!More details: 2 Day In-Person Habit Transformation Retreat 

     

    Free Training for Coaches and Online Professionals who want to earn more while working less!

    Spend just an hour with me in this free training session and you'll walk away with the 5 keys to magnetically attract Premium Paying clients - so you can have a 6+ figure business in less than 20 hours a week!

    Register here > The Magnetic Formula: 5 Keys To Premium Paying Clients

    • 28 min
    187 - How Changing Her Subconscious Programming Enabled Huge Growth In Impact And Income - With Dr Alex Golden

    187 - How Changing Her Subconscious Programming Enabled Huge Growth In Impact And Income - With Dr Alex Golden

    Are you ready to change the game for yourself and the world around you?
    Ever wonder how you can make more impact and lead others to experience more success, pleasure, and fulfilment in life?

    What if the answers are already within you, waiting to be unearthed?

    In this exciting chat you’ll hear the story of Dr. Alex Golden, co-founder of Zesty, who trained as a medical doctor before discovering the impact of subconscious programming - recovering from severe conditions that medicine couldn’t solve.

    She went on to develop Functional NLP (neuro-linguistic programming) with co-founder and NLP master Megan Blacksmith, and now they train coaches and leaders in this transformative process.

    Alex shares what it truly means to create a life that is congruent with your values and fuels the change you crave, by rewiring subconscious patterns in both mind and body.

    In today’s episode, we cover:

    - Why the world might be waiting on your cues to evolve and embrace the new wonders you offer.

    - What it means to step into leadership with better mental resources and emotional intelligence.

    - The undeniable impact of role modeling on future generations and paving a path lined with self-compassion.

    - How Zesty’s functional NLP (neuro-linguistic programming) can revolutionize your approach to coaching and leading.

    Ready to be inspired?

    You’re about to enter a domain where your emotions, spirit, and intellect join forces in creating a life and business that's nothing short of extraordinary!

    It's not just about reaching new heights, it's about enjoying every step of the ascent!

     

    About our guest:

    Dr. Alex Golden is an MD and speaker. She is the co-founder of Zesty and the Becoming Zesty podcast. She trains coaches, practitioners and leaders with the tools for faster (inner) transformation without fighting themselves along the way through Functional NLP, a combination of the principles of NLP, functional medicine and compassionate coaching.

     

    Connect with Dr. Alex and Megan at Zesty

    Website: www.becomingzesty.com

    Instagram:  @becomingzesty

    Podcast - Becoming Zesty

     

    Work with Alex:

    HABIT TRANSFORMATION ACCELERATOR

    2 Day In-Person Transformation Experience & Workshop

    https://zestyginger.mykajabi.com/a/2147533024/wRUEBB5M

     

    TRANSFORMATION ACCELERATOR FOUNDATIONS

    7 Day Functional NLP Accreditation Program

    https://zestyginger.mykajabi.com/a/2147605740/wRUEBB5M

     

    ........................................................................................

    Loving the podcast? Please rate us 5-stars so that others can find us too! And we'd really appreciate you leaving a few words as a review! You may be chosen as the review of the month and featured on an upcoming episode!

     .........................................................

     

    Free Training for Coaches and Online Professionals who want to earn more while working less!

    Spend just an hour with me in this free training session and you'll walk away with the 5 keys to magnetically attract Premium Paying clients - so you can have a 6+ figure business in less than 20 hours a week!

    Register here > The Magnetic Formula: 5 Keys To Premium Paying Clients

    • 1 hr 35 min

Customer Reviews

4.9 out of 5
13 Ratings

13 Ratings

Storygalorey ,

So helpful!

Jessica’s teaching is helpful, relatable, and accessible. I love her coaching!

Emily Aborn ,

Love Jessica’s energy

Great podcast and I absolutely love Jess’ positivity and her combo of brain, heart, and soul as she approaches business topics and embraces new perspectives. Well done 👏🏻

Zeestolli ,

Relatable content

I’m so happy I found a podcast that I can actually relate to. The content so far has been extremely helpful. I’m a mother of two, have a full time job, and managing my part time business that I’m truly passionate about. This podcast will now be one of my go tos!

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