She's The Business Podcast With Jessica Osborn Jessica Osborn

Ever feel like you're doing everything right but still struggling to attract those high-paying, premium clients?

You know the value you bring, but something just isn't clicking..... What if you could discover what's blocking you from reaching those dream clients who are willing to pay you appropriately?

In this episode, I talk about the common traps we fall into—like believing we need endless accolades before charging what we're truly worth.

Spoiler alert: You don’t! It's time we start valuing what we already bring to the table. I share how I was caught in this same web despite having a wealth of marketing experience.

In This Episode, You'll Learn

- The top 5 reasons why many entrepreneurs struggle to attract premium clients and how to overcome these obstacles.

- The biggest misconceptions about your ability to charge premium rates.

- How to align your marketing strategies to attract your ideal, high-paying clients.

Tune in now to uncover the secrets to going premium and start transforming your business today!

 

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Loving the podcast? Please rate us 5-stars so that others can find us too! And we'd really appreciate you leaving a few words as a review! You may be chosen as the review of the month and featured on an upcoming episode!

 .........................................................

 

Download the Ultimate Ideal Customer Worksheet!

Take your marketing copy from ignorable to impactful simply by knowing exactly what to say to your ideal customer so you’re connecting with their desires on a deeper level, AND hitting their action-triggers!

Download the free worksheet NOW to create your ideal customer profile that goes so deep it’s like you’re reading their mind!

 

Did you know that one of the final hurdles to converting your leads into clients is the question in their minds... "Will this work for ME?"
You see, even if you've done the most outstanding job of presenting your solution and why it's the best way for them to reach their desired outcome...

...even if you've got a stack of testimonials with awesome stats proving that it's worked for others...

...the truth is that if they can't see themselves in your messaging then they're still stuck on the fence with the doubt that it can work the same for them.

Enter your secret weapon: the case study!

Do you understand the difference between a case study and a testimonial?

They're not the same. Case studies leverage the power of storytelling to help your leads see themselves in your messaging and see that the results are possible for them too.

It's a cornerstone piece of marketing content for any service-based business. And one that many entrepreneurs are missing completely!

In this episode, I'm chatting with Cathy Camera, a talented construction copywriter with a knack for transforming complex projects into compelling client stories, aka case studies.

Cathy shares her wisdom on why case studies are an underutilized yet powerful tool and offers actionable tips for creating impactful ones, regardless of your industry.

Discover how they can be a game-changer for your marketing, showcasing your value through your clients' eyes.

When you listen, you'll discover:

- Why case studies are more powerful than testimonials and why you can use one to create the other!

- What strategies you can use to gather the data you need to produce a compelling story.

- The importance of considering the strategy and purpose behind each case study.

- How to craft a strong narrative that becomes an effective sales tool!

Ready to elevate your marketing game with deeper customer insights and powerful case studies?

Tune in to learn, get inspired, and take action!

 

About Our Guest:

Cathy Camera is a dynamic marketing strategist known for her innovative approach to brand promotion through compelling case studies.

With a flair for turning client testimonials into powerful narratives, Cathy believes that nothing showcases a brand's capabilities better than the voices of satisfied customers.

By illuminating her clients' successes and highlighting their achievements, she crafts captivating stories that serve as glowing endorsements and invaluable social proof.

Her expertise lies in both product and service marketing, making her an invaluable asset to businesses looking to win over clients and drive their brand's growth.

Through her deft storytelling, Cathy Camera helps brands shine and stand out in the marketplace.

 

Connect with Cathy:

Website: www.cathycamera.com.au

Instagram: www.instagram.com/cathycamerawriter

LinkedIn: www.linkedin.com/in/cathycamera/

FREE RESOURCE: How to write a case study (relevant for any service-based business)

www.cathycamera.com.au/how-to-write-a-construction-case-study/

 

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Loving the podcast? Please rate us 5-stars so that others can find us too! And we'd really appreciate you leaving a few words as a review! You may be chosen as the review of the month and featured on an upcoming episode!

 .........................................................

 

Download the Ultimate Ideal Customer Worksheet!

Take your marketing copy from ignorable to impactful simply by knowing exactly what to say to your ideal customer so you’re connecting with their desires on a deeper level, AND hitting their action-triggers!

Download the free worksheet NOW to create your ideal customer profile that goes so deep it’s like you’re reading their mind!

 

 

 

Welcome to a landmark episode of "She’s The Business" podcast!
We’re hitting the big 200 today, and to celebrate I'm sharing with you a selection of the favourite guest episodes you all have enjoyed over the last few years!

It's amazing to think that we've hosted 100 fabulous entrepreneurs on the show, bringing you their inspirational stories and most importantly, their biggest lessons and advice so you can move forward faster in your own business!

You've got topics ranging from life transformation, sales strategy, feminine energetics, human design, marketing and hormonal health... literally a treasure trove for every entrepreneur committed to personal and professional growth.

In This Episode:



Why has "She’s The Business" podcast achieved top 5% global ranking?



What were the most popular episodes (so you can go back and take a listen!)



The best of our guests' tips and advice in snippet format...



Favourite listener reviews and why hearing your feedback is so important!



Join us as we reminisce on notable episodes, from Kyra Yang on money mindset to Lori Aikman on hormonal health!

On sales strategies we have Nikki Rauch, Esther Gretton and Dorothy Villeneuve. On Mindset we have Dr Alex Golden, Eloise Tomkins, Amanda Cole, Bec Cuzzillo. and Megan Gibson. We also have some personal business stories from Zia Nix and Emma Heuston.

We also had topics on Energetics as well with Louise Wilson, Jenna Faye Madden, and Lindsay Jani. on practical marketing we have Lisa Twohig,, Molly Frank and Melissa Daniels.

Lastly, we also had Health and Wellness topics that are top on charts with Kayla Radliff and Mari Harrison.

On sales strategies we have Nikki Rauch, Esther Gretton and Dorothy Villeneuve. On Mindset we have Dr Alex Golden, Eloise Tomkins, Amanda Cole, Bec Cuzzillo. and Megan Gibson. We also have some personal business stories from Zia Nix and Emma Heuston.

We also had topics on Energetics as well with Louise Wilson, Jenna Faye Madden, and Lindsay Jani. on practical marketing we have Lisa Twohig,, Molly Frank and Melissa Daniels.

Lastly, we also had Health and Wellness topics that are top on charts with Kayla Radliff and Mari Harrison.

Whether you're interested in creating curiosity in sales or managing your energy to attract positive outcomes, these reflections will leave you inspired and motivated.

Thank you for joining in this milestone celebration!

Tune in and discover the essence of what makes our podcast a go-to resource for ambitious women in business.

And if you enjoyed it... stay subscribed for the weekly episodes that blend strategy, mindset, health, and success – because celebrating today is just the beginning! 🌟

 

.......................................................................................

Loving the podcast? Please rate us 5-stars so that others can find us too! And we'd really appreciate you leaving a few words as a review! You may be chosen as the review of the month and featured on an upcoming episode!

 .........................................................

 

Download the Ultimate Ideal Customer Worksheet!

Take your marketing copy from ignorable to impactful simply by knowing exactly what to say to your ideal customer so you’re connecting with their desires on a deeper level, AND hitting their action-triggers!

Download the free worksheet NOW to create your ideal customer profile that goes so deep it’s like you’re reading their mind!

 

 

 

Imagine a world where sales calls don't feel pushy or uncomfortable but instead flow naturally and leave both parties feeling positive.
Sounds like a dream, right?

That's exactly what we're exploring in this episode!

If you've ever felt uneasy about sales calls, this is your go-to guide for making them simple, enjoyable, and successful.

Today we dig into the secrets of aligning your sales strategy with your personal and business values.

Whether you’re tired of feeling like you’re forcing sales or simply want to connect better with potential clients, this conversation is loaded with actionable tips and heartfelt advice.

Esther Gretton is a sales coaching expert focused on helping service business owners sell with ease and integrity. She's here to share her wisdom on how aligning your sales process with your own temperament and values can lead to authentic connections and successful outcomes.

Here’s what we cover in this episode:

- Why aligning your sales calls with the right clients helps you avoid burnout and dissatisfaction.

- What a four-step framework for authentic, strategy-driven sales looks like.

- The importance of confidence in your offering and understanding your customer’s challenges for effective sales.

- How to prepare, manage anxiety, and communicate with integrity during sales calls.

Tune in to discover how to transform your sales calls from nerve-racking to effortless and filled with integrity.

This episode is your ticket to building the business of your dreams filled with clients who are the perfect fit!

 

About our guest:

Esther Gretton is a dedicated sales coach and consultant with a mission to empower entrepreneurs to create thriving businesses that offer financial freedom and flexibility. Her goal is to help business owners build the lifestyle they desire, allowing them to spend more time with the people who matter most.

With extensive experience in the industry, Esther has mastered the art of authentic, human-to-human selling. She believes in a non-salesy approach that connects with customers on a personal level, clearly demonstrating how her clients can overcome obstacles and achieve their goals.

Since 2017, Esther has been instrumental in helping entrepreneurs reach their business objectives while staying true to their values. Her strategies not only support business growth but also promote a joyful balance between work and life.

Join us in this episode as Esther shares her insights and strategies, aiming to inspire and equip you with the tools to achieve success and harmony in your business and personal life.

Connect with Esther:

Website: www.esthergretton.com

Instagram: @esther_gretton

Book a FREE 1:1 Sales Strategy Call with Esther Gretton where you'll delve into your specific challenges and goals. Outline a personalised roadmap to transform your sales approach, leveraging your own stories, strengths, and values to create a selling experience that feels authentic, engaging, and, most importantly, effective. 

.......................................................................................

Loving the podcast? Please rate us 5-stars so that others can find us too! And we'd really appreciate you leaving a few words as a review! You may be chosen as the review of the month and featured on an upcoming episode!

 .........................................................

 

Download the Ultimate Ideal Customer Worksheet!

Take your marketing copy from ignorable to impactful simply by knowing exactly what to say to your ideal customer so you’re connecting with their desires on a deeper level, AND hitting their action-triggers!

Download the free worksheet NOW to create your ideal customer profile that goes so deep it’s like you’re reading their mind!

 

 

 

Ever wondered how a complete beginner in podcasting can climb the ranks to a top 5% global podcast - without doing all the things a professional podcaster does?

It happened by accident... but was it really an accident?
Or is there more to Curious about the core principles behind such success, which can also be applied to your business marketing?

This episode of She's The Business Podcast is tailor-made for you!

Join me as I unravel the five key principles that have not only made this podcast a hit but can help streamline your marketing strategies too.

Whether you’re into podcasting or not, today’s insights promise to add immense value to your entrepreneurial journey.

In today’s episode, I'm thrilled to introduce you to these simple yet powerful principles, sharing my own journey and experiences along the way.

With a background in building multi-billion dollar brands and running my own businesses from home with little ones around, I know firsthand the trials and triumphs.

These are not just concepts—they're actionable steps that have fueled our three-year run and can benefit any business owner.

Episode Highlights:

- Why collaboration is essential for achieving podcast and business success.

- What consistency can do for building momentum and reaching goals.

- The importance of saying no to stay aligned with your vision.

- How processes streamline your efforts and ease the workload.

Hit play and let’s dive in! Whether you're a seasoned entrepreneur or just starting, there’s something in here for you.

And don't forget to subscribe to catch our future episodes, including our special upcoming 200th episode celebration!

Stay inspired and keep soaring, ladies! 🚀

........................................................

Loving the podcast? Please rate us 5-stars so that others can find us too! And we'd really appreciate you leaving a few words as a review! You may be chosen as the review of the month and featured on an upcoming episode!

.........................................................

 

Free Training for Coaches and Online Professionals who want to earn more while working less!

Spend just an hour with me in this free training session and you'll walk away with the 5 keys to magnetically attract Premium Paying clients - so you can have a 6+ figure business in less than 20 hours a week!

Register here > The Magnetic Formula: 5 Keys To Premium Paying Clients

 

 

Imagine hosting a retreat where transformation isn't just a buzzword -
it's a genuine experience felt by your guests...

they contact you afterwards sharing the significant change in their lives since attending your retreat.

Your fulfilment cup would be overflowing!
While you might love the idea of travel and being paid to do it...

you probably also know that there's a lot of planning that goes into creating an exceptional experience that's fun and memorable for you and your guests.

Where do you start?

Some questions you might have:


What makes a retreat successful in that it leaves a lasting impact?
How do you integrate retreats into your business model to help you connect with clients in a different way?
Can you run a business with retreats as the main offering?

My incredible guest, Emma Lovell, is here to spill all the secrets!

Emma is a seasoned retreat organizer and a master at blending business with self-care and travel. She's been an entrepreneur since 2009, with a wealth of experience ranging from PR services to coaching business owners on travel.

Her unique approach to live experiences has led her to host transformative retreats all over the world, including India and Sri Lanka.

In this episode, we cover:

- Why it's vital to balance relaxation and activities in retreat planning.

- What makes a retreat truly transformational?

- The importance of setting clear intentions and not overloading the schedule.

- Why retreats are the perfect way to incorporate travel into your life!

Don’t just wish someone would create the perfect retreat for you — create it!

Ready to rethink retreats?

Tune in to this episode for insights, tips, and a fresh perspective on making your next retreat a transformative experience.

 

About our guest:

Emma Lovell is on a mission to live a life she loves and to support others to do the same. As a coach, speaker and writer, Emma inspires her clients and audiences to focus on what they truly want and go after it wholeheartedly. As entrepreneurs, we don't start businesses to just give ourselves a job - we are here to create a life! Emma shares how she has run a business for 14 years while travelling the world, having a family and making time for herself. She believes you can combine business, travel and self care to live a life you love ... NOW!

Emma's also a speaker and MC, regularly taking to the physical and virtual stages to inspire, motivate and encourage audiences. She's also the host of not one, not two but three podcasts - Lovelly Travels, Live & Love Your Brand and her latest, The Emma Lovell Show. Emma lives on the Gold Coast with her Aquaman husband Mathew, her toddler Finn and their furbaby cat, T'challa.

 

Connect with Emma:

Website: www.emmalovell.au

Sri Lanka Retreat: www.emmalovell.au/srilankaretreat

Facebook business page www.facebook.com/EmmaLovellAU

Instagram www.instagram.com/emmalovell.au

Linkedin profile page www.linkedin.com/in/emmalovelly

Awaken your senses and join me for 5 inspiring nights in sensational Sri Lanka for the Rest & Receive Retreat, 2- 7 November 2024. Disconnect from the day to day and immerse in this exotic culture while reconnecting with yourself. Share this luxurious experience with 12 amazing people from around the world who you'll form amazing connections with, making memories to last a lifetime. SSIGN UP HERE: Sri Lanka Retreat: www.emmalovell.au/srilankaretreat

 

........................................................

Loving the podcast? Please rate us 5-stars so that others can find us too! And we'd really appreciate you leaving a few words as a review! You may be chosen as the review of the month and featured on an upcoming episode!

.........................................................

  

Free Training for Coaches and Online Professionals who want to earn more while working less!

Spend just an hour with me in this free training session and you'll walk away with the 5 keys to magnetically attract Premium