42 min
Shifting From A Customer Focus To Community Building In Sports Marketing Like Tracksmith Ft. Massimo Alpian Building Brand Advocacy
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- Marketing
Throughout history, sports branding and marketing has been dominated by a particular demographic, but it’s only in the couple of decades that we’re seeing more and more diverse representation come to the forefront. Your brand is determined by your experiences, stories, and values, so it’s absolutely vital that you reach out to those who share them. Not only that, but the brands you collaborate with will only go well if you choose others with those shared values; there needs to be some philosophical alignment for it to work.
In this episode of Building Brand Advocacy, Paul is joined by Massimo Alpian, Director of Global Brand Communications at Tracksmith: an independent running brand built on a deep love of the sport, crafting products and sharing stories and moments that enrich the running experience. He is also an Advisory Board Member for Protect Our Winters, and was previously the Global Brand Director for Cannondale.
If you’re interested in how brand collaboration works and the importance of diversity within your branding, tune in to this episode of Building Brand Advocacy.
Rate & Review Building Brand Advocacy:
Apple Podcasts: https://apple.co/3HYuoYlSpotify: https://spoti.fi/3DjUd1Y
And connect with Massimo here:
LinkedIn: https://www.linkedin.com/in/massimoalpian Website: https://www.tracksmith.com/gb Building Brand Advocacy is handcrafted by our friends over at: www.fame.so
Hosted on Acast. See acast.com/privacy for more information.
Throughout history, sports branding and marketing has been dominated by a particular demographic, but it’s only in the couple of decades that we’re seeing more and more diverse representation come to the forefront. Your brand is determined by your experiences, stories, and values, so it’s absolutely vital that you reach out to those who share them. Not only that, but the brands you collaborate with will only go well if you choose others with those shared values; there needs to be some philosophical alignment for it to work.
In this episode of Building Brand Advocacy, Paul is joined by Massimo Alpian, Director of Global Brand Communications at Tracksmith: an independent running brand built on a deep love of the sport, crafting products and sharing stories and moments that enrich the running experience. He is also an Advisory Board Member for Protect Our Winters, and was previously the Global Brand Director for Cannondale.
If you’re interested in how brand collaboration works and the importance of diversity within your branding, tune in to this episode of Building Brand Advocacy.
Rate & Review Building Brand Advocacy:
Apple Podcasts: https://apple.co/3HYuoYlSpotify: https://spoti.fi/3DjUd1Y
And connect with Massimo here:
LinkedIn: https://www.linkedin.com/in/massimoalpian Website: https://www.tracksmith.com/gb Building Brand Advocacy is handcrafted by our friends over at: www.fame.so
Hosted on Acast. See acast.com/privacy for more information.
42 min