In this episode on Technology Transfer and Commercialization, Sheldon had the pleasure of speaking with Dr. Marc Perron, who happens to be a Senior Member of the IEEE. Marc speaks about how he ended up in the business of commercializing technologies and explains to us how it all works. He cites examples of his own success stories with coaching young companies from scratch. He explains the step-by-step procedures of how to market an idea from incubation and introduces some of the main hurdles that need to be overcome to be successful. Finally, Marc also discusses his vision for the future in the field of tech transfer, commercialization, and IP, and provides some valuable tips for our listeners.