Shifting to product research and strategic foresight Inside Shopify UX

Host and UX director Lola Oyelayo-Pearson speaks with senior staff product researchers, Heather McGaw and Chris Nicholson about how the practice of research at Shopify UX has changed in the last year. We cover the shift from UX to product research, the power of research to steer decision-making, and the optimism of critical inquiry and strategic foresight.    

Full transcript. 

Shopify is building the future of commerce, but who are the people building it? The Inside Shopify UX podcast introduces some of the leaders and crafters on our UX team and asks them to explain the big commerce problem their team is trying to solve, and gives the real talk on some of the industry's challenges and questions.  

Listen to learn more about the complex UX challenges our team is solving and how we're making it easier for entrepreneurs to thrive.  

Join us: shopify.com/careers/ux  

Credits: Produced by Jen Shaw, UX Communications and Marketing
Assisted by Isabelle Hamel Carassi, Merchant Services Coordinator
Edited by Michael Busse, Technical Production Operator
Artwork by Senior Illustrator Alisha Giroux, Senior Culture Designer Dani Chavez Ackermann, Senior Marketing UX Designer Marina Verdu, and Broadcast Motion Graphics Artist Trevor Silvani
With music by Senior UX Manager Matt Griffin (silentquietspaces.com)