ShipTalk Trevor

Rule #1 Attention is the MOST Important Asset

Find the intersection of your brand & their attention


Find where your audience is spending their time
- do they watch a lot of cable?
- do they spend a lot of time on SM?
- do they listen to a lot of podcasts/radio?

What sort of impact could we have if we were able to actively reach 1/2 (or more) of the people in our communities?


Estimated population of the Earth in 2021 is 7.9B
Estimated penetration of SM in 2021 is 3.1B
If your community held an event where it was free to set up your church/non profit/business/organization & you KNEW the 1/2 (or more) of your community would show up - would you not set up there?

Rule #2 Gain the Attention


Stop the stroll - When you set up at an event or your brick & mortar window you want people to stop at your store or booth. The same concept applies on your digital media
Stop the scroll - as people scroll through their SM it’s imperative that they see something they feel like they need to stop at
How do we get people to stop at our content?

Rule #3 Be Different

While “Branding” is SO important to your organization - that doesn’t mean the every piece of content should look identical


If your content looks just like every other piece of content that people are mindlessly scrolling by then it can’t capture their attention
If your store window looks like everyone else’s. If your burger looks like everyone else’s. If your store looks the same as every other store in town, it won’t entice people to stay. If you look exactly the same as everyone else then you won’t capture the attention of your audience.
When thinking about your digital strategy, think about things that stop the scroll. Smiling faces (community)

Use familiar design in unfamiliar places. (i.e. screen shot of a tweet and post on FB or iMessage format in an IG story)

If we use the same design all the time then we are conditioning our audience to subconsciously scroll past our content



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If you want to follow my story or get in touch with me please feel free to reach out to me on Twitter, Instagram, TikTok, LinkedIn or Facebook. You can also shoot me an email at s2digitalmediagroup@gmail.com if you want to be on the show or you have any suggestions for who I should bring on.

Thank you so much!


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I'm so excited to share this episode with you guys where I get to sit down with Jessica Gilmer the CEO of Mustard Seed Adoption Consultants.  This episode is packed full of meaty goodness.  Jessica talks about her community she has been able to build around her clients that are giving homes to babies from all over the country.  She tells some deep stories about how she got to where she is and how the Creator has moved in her life to help her and her family grow.

If you want to reach out to Jessica please feel free to shoot her a message at @growing_gilmers for personal account or at @mustardseedadoptionconsultants on Instagram if you or someone you know are looking to adopt.  

You can also find MSAC on Facebook and become a part of the community she is developing around this amazing mission she has been tasked with!

Thanks for listening!


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Empathy according to Trouty - 09.41.00

Where the label name for Empathy Wines came from - 11.13.00


Reimagining the product to provide value

Empathy on the daily - 14.05.00


Taking care of the people who do the work
Taking care of the people who consume the product

Empathy in the workplace - 16.58.00


It starts from the very beginning - at the hire
Especially important from the beginning of a company
Empathy and EQ is everything

Benefits of a DTC vs Bricks & Mortar for customer experience - 21.34.00


Personalizing the inboxing experience

Practicing Empathy on an every day basis - 25.57.00


Being mindful



If you want to get in touch with Trouty you can find him on Instagram, Twitter and LinkedIn.  If you are looking for some incredible wine then go check out Empathy Wines on Instagram, Twitter and of course their Website.  Feel free to reach out to Jon and tell him what you thought of the episode!



Please subscribe for more amazing guests and value from all these incredible people!

If you want to follow my story or get in touch with me please feel free to reach out to me on Twitter, Instagram, TikTok, LinkedIn or Facebook. You can also shoot me an email at s2digitalmediagroup@gmail.com if you want to be on the show or you have any suggestions for who I should bring on.

Thank you so much!


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Honesty with Bradley - 06.54.00

Learning how to build an agency off the back of larger brand - 09.50.00
Marketing in a small town - 12.12.00


Making your money work for YOU
Testing makes a difference
Don’t abandon what got you to where you are

What marketing looks like in the beginning - 15.58.00

Where the attention is at right now - 19.29.00

Content doesn’t have to be overwhelming - 26.35.00


Use the pieces of your industry to make content for your business
Putting out more content will never hurt you
There’s more opportunity in a small town for content to make you successful

Building brand with limited resources & a small team - 32.01.00


Understanding you strengths and weaknesses
Using things that might seem mundane
People like to see the behind the sense
Be authentic
Engage with your audience

Reaching people on SnapChat with your brand - 40.10.00


Document the day
Tell stories

You gotta be thinking long term - 45.09.00

Are you happy? - 48.22.00

How does the market respond? - 49.12.00



If you want to connect with Bradley you can find him on Instagram, Twitter and LinkedIn.  If you are looking for marketing advice or insurance coverage and you are in the Mobile, AL area then please hit up my guy over there! Feel free to reach out to him and tell him what you thought of the episode.



Please subscribe for more amazing guests and value from all these incredible people!

If you want to follow my story or get in touch with me please feel free to reach out to me on Twitter, Instagram, TikTok, LinkedIn or Facebook. You can also shoot me an email at s2digitalmediagroup@gmail.com if you want to be on the show or you have any suggestions for who I should bring on.

Thank you so much!


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Send in a voice message: https://podcasters.spotify.com/pod/show/shiptalkpodcast/message

Getting to know Danielle - 01.00.00

Why is mindset so important? - 11.40.00

Mindset in Business - 14.10.00


People buy into your energy
People want to be a part of an experience

Deciding who to work with - 16.51.00

Knowing what you’re worth - 19.15.00

Releasing control - 22.09.00

How to change your mindset before a launch - 24.02.00


Writing down your purpose & goals
Showing up makes the difference
Manifesting your goals with practicality
Your audience enjoys your story
The best way to be good at something is to be bad at it first
Show up when it’s not perfect

Fear of posting on the internet - 35.30.00


Nobody can do anything from your perspective
Recreate the wheel

Practical tips to change your mindset - 37.35.00


Reading (audio books work too)

Success principles
Crush it
Thank you economy
Crushing it


You should have things you the way you want them but you have to be clear about what you want
Podcasts
Journaling

Imprinting into your subconscious


Paying attention to what triggers you

Create your own story - 43.10.00

If you want to reach out to Danielle you can find her on Instagram, Twitter, LinkedIn and her Website of course. If you are looking to launch your brand then she will be an amazing asset to your business! You can listen to her podcast Rule Breaker, Dream Maker on Apple Podcasts for extra encouragement, tips and tactics to building your business. Also, for the readers in the room, go check out her book!

Please subscribe for more amazing guests and value from all these incredible people!

If you want to follow my story or get in touch with me please feel free to reach out to me on Twitter, Instagram, TikTok or Facebook. You can also shoot me an email at s2digitalmediagroup@gmail.com if you want to be on the show or you have any suggestions for who I should bring on.

Thank you so much!


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Send in a voice message: https://podcasters.spotify.com/pod/show/shiptalkpodcast/message

Blue Light Media  00.51.00

Important things to consider in marketing for your business 02.30.00


Customer loyalty
Rewards program
Referral program
Marketing
Information gathering

Permission Marketing

What is an influencer? 06.12.00

What is a Micro-Influencer? 07.05.00


How to utilize
Compensation
Progress

Establishing relationships with influencers? 08.54.00

Large brand marketing vs Startups 11.10.00

Streamling Marketing & Branding 12.40.00

Traditional vs Progressive Marketing 16.28.00

If you want to reach out to Mikhail you can find him on Twitter, Instagram and LInkedIn or by emailing him at mikhail@bluelight.media. Go check out his podcast on Apple iTunes You can also find Blue Light Media on Twitter, Instagram and LinkedIn if you are in the Orange County area looking for some help with your Marketing and Business Growth. Please go tell him what you thought of the episode!


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Send in a voice message: https://podcasters.spotify.com/pod/show/shiptalkpodcast/message