7 episodes

Welcome to ShipTalk, a podcast where I have casual conversations with thought leaders, professionals and business owners about things like mindset, communication, self awareness and personal growth. I’m your host Trevor Shipman. I am so grateful for your attention today and I hope you get some value from the episode today. Thanks for listening, let’s get into the show!

ShipTalk Trevor

    • Business
    • 5.0, 1 Rating

Welcome to ShipTalk, a podcast where I have casual conversations with thought leaders, professionals and business owners about things like mindset, communication, self awareness and personal growth. I’m your host Trevor Shipman. I am so grateful for your attention today and I hope you get some value from the episode today. Thanks for listening, let’s get into the show!

    007 3 Fundamental Rules for Communication

    007 3 Fundamental Rules for Communication

    Rule #1 Attention is the MOST Important Asset

    Find the intersection of your brand & their attention


    Find where your audience is spending their time
    - do they watch a lot of cable?
    - do they spend a lot of time on SM?
    - do they listen to a lot of podcasts/radio?

    What sort of impact could we have if we were able to actively reach 1/2 (or more) of the people in our communities?


    Estimated population of the Earth in 2021 is 7.9B
    Estimated penetration of SM in 2021 is 3.1B
    If your community held an event where it was free to set up your church/non profit/business/organization & you KNEW the 1/2 (or more) of your community would show up - would you not set up there?

    Rule #2 Gain the Attention


    Stop the stroll - When you set up at an event or your brick & mortar window you want people to stop at your store or booth. The same concept applies on your digital media
    Stop the scroll - as people scroll through their SM it’s imperative that they see something they feel like they need to stop at
    How do we get people to stop at our content?

    Rule #3 Be Different

    While “Branding” is SO important to your organization - that doesn’t mean the every piece of content should look identical


    If your content looks just like every other piece of content that people are mindlessly scrolling by then it can’t capture their attention
    If your store window looks like everyone else’s. If your burger looks like everyone else’s. If your store looks the same as every other store in town, it won’t entice people to stay. If you look exactly the same as everyone else then you won’t capture the attention of your audience.
    When thinking about your digital strategy, think about things that stop the scroll. Smiling faces (community)

    Use familiar design in unfamiliar places. (i.e. screen shot of a tweet and post on FB or iMessage format in an IG story)

    If we use the same design all the time then we are conditioning our audience to subconsciously scroll past our content



    Please subscribe for more amazing guests and value from all these incredible people!

    If you want to follow my story or get in touch with me please feel free to reach out to me on Twitter, Instagram, TikTok, LinkedIn or Facebook. You can also shoot me an email at s2digitalmediagroup@gmail.com if you want to be on the show or you have any suggestions for who I should bring on.

    Thank you so much!


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    • 25 min
    006 Building A Community Starts with a Mustard Seed

    006 Building A Community Starts with a Mustard Seed

    I'm so excited to share this episode with you guys where I get to sit down with Jessica Gilmer the CEO of Mustard Seed Adoption Consultants.  This episode is packed full of meaty goodness.  Jessica talks about her community she has been able to build around her clients that are giving homes to babies from all over the country.  She tells some deep stories about how she got to where she is and how the Creator has moved in her life to help her and her family grow.

    If you want to reach out to Jessica please feel free to shoot her a message at @growing_gilmers for personal account or at @mustardseedadoptionconsultants on Instagram if you or someone you know are looking to adopt.  

    You can also find MSAC on Facebook and become a part of the community she is developing around this amazing mission she has been tasked with!

    Thanks for listening!


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    • 1 hr 3 min
    005 How Empathy and Culture go Hand & Hand - Jon Troutman

    005 How Empathy and Culture go Hand & Hand - Jon Troutman

    Empathy according to Trouty - 09.41.00

    Where the label name for Empathy Wines came from - 11.13.00


    Reimagining the product to provide value

    Empathy on the daily - 14.05.00


    Taking care of the people who do the work
    Taking care of the people who consume the product

    Empathy in the workplace - 16.58.00


    It starts from the very beginning - at the hire
    Especially important from the beginning of a company
    Empathy and EQ is everything

    Benefits of a DTC vs Bricks & Mortar for customer experience - 21.34.00


    Personalizing the inboxing experience

    Practicing Empathy on an every day basis - 25.57.00


    Being mindful



    If you want to get in touch with Trouty you can find him on Instagram, Twitter and LinkedIn.  If you are looking for some incredible wine then go check out Empathy Wines on Instagram, Twitter and of course their Website.  Feel free to reach out to Jon and tell him what you thought of the episode!



    Please subscribe for more amazing guests and value from all these incredible people!

    If you want to follow my story or get in touch with me please feel free to reach out to me on Twitter, Instagram, TikTok, LinkedIn or Facebook. You can also shoot me an email at s2digitalmediagroup@gmail.com if you want to be on the show or you have any suggestions for who I should bring on.

    Thank you so much!


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    • 29 min
    004 Communicating In A Small Town Dynamic - Bradley Flowers

    004 Communicating In A Small Town Dynamic - Bradley Flowers

    Honesty with Bradley - 06.54.00

    Learning how to build an agency off the back of larger brand - 09.50.00
    Marketing in a small town - 12.12.00


    Making your money work for YOU
    Testing makes a difference
    Don’t abandon what got you to where you are

    What marketing looks like in the beginning - 15.58.00

    Where the attention is at right now - 19.29.00

    Content doesn’t have to be overwhelming - 26.35.00


    Use the pieces of your industry to make content for your business
    Putting out more content will never hurt you
    There’s more opportunity in a small town for content to make you successful

    Building brand with limited resources & a small team - 32.01.00


    Understanding you strengths and weaknesses
    Using things that might seem mundane
    People like to see the behind the sense
    Be authentic
    Engage with your audience

    Reaching people on SnapChat with your brand - 40.10.00


    Document the day
    Tell stories

    You gotta be thinking long term - 45.09.00

    Are you happy? - 48.22.00

    How does the market respond? - 49.12.00



    If you want to connect with Bradley you can find him on Instagram, Twitter and LinkedIn.  If you are looking for marketing advice or insurance coverage and you are in the Mobile, AL area then please hit up my guy over there! Feel free to reach out to him and tell him what you thought of the episode.



    Please subscribe for more amazing guests and value from all these incredible people!

    If you want to follow my story or get in touch with me please feel free to reach out to me on Twitter, Instagram, TikTok, LinkedIn or Facebook. You can also shoot me an email at s2digitalmediagroup@gmail.com if you want to be on the show or you have any suggestions for who I should bring on.

    Thank you so much!


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    • 1 hr 5 min
    003 Changing Your Mindset Before Everything - Danielle Prahl

    003 Changing Your Mindset Before Everything - Danielle Prahl

    Getting to know Danielle - 01.00.00

    Why is mindset so important? - 11.40.00

    Mindset in Business - 14.10.00


    People buy into your energy
    People want to be a part of an experience

    Deciding who to work with - 16.51.00

    Knowing what you’re worth - 19.15.00

    Releasing control - 22.09.00

    How to change your mindset before a launch - 24.02.00


    Writing down your purpose & goals
    Showing up makes the difference
    Manifesting your goals with practicality
    Your audience enjoys your story
    The best way to be good at something is to be bad at it first
    Show up when it’s not perfect

    Fear of posting on the internet - 35.30.00


    Nobody can do anything from your perspective
    Recreate the wheel

    Practical tips to change your mindset - 37.35.00


    Reading (audio books work too)

    Success principles
    Crush it
    Thank you economy
    Crushing it


    You should have things you the way you want them but you have to be clear about what you want
    Podcasts
    Journaling

    Imprinting into your subconscious


    Paying attention to what triggers you

    Create your own story - 43.10.00

    If you want to reach out to Danielle you can find her on Instagram, Twitter, LinkedIn and her Website of course. If you are looking to launch your brand then she will be an amazing asset to your business! You can listen to her podcast Rule Breaker, Dream Maker on Apple Podcasts for extra encouragement, tips and tactics to building your business. Also, for the readers in the room, go check out her book!

    Please subscribe for more amazing guests and value from all these incredible people!

    If you want to follow my story or get in touch with me please feel free to reach out to me on Twitter, Instagram, TikTok or Facebook. You can also shoot me an email at s2digitalmediagroup@gmail.com if you want to be on the show or you have any suggestions for who I should bring on.

    Thank you so much!


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    Send in a voice message: https://anchor.fm/shiptalkpodcast/message

    • 47 min
    002 How Micro-Influencers Can Help a Small Business - Mikhail Alfon

    002 How Micro-Influencers Can Help a Small Business - Mikhail Alfon

    Blue Light Media  00.51.00

    Important things to consider in marketing for your business 02.30.00


    Customer loyalty
    Rewards program
    Referral program
    Marketing
    Information gathering

    Permission Marketing

    What is an influencer? 06.12.00

    What is a Micro-Influencer? 07.05.00


    How to utilize
    Compensation
    Progress

    Establishing relationships with influencers? 08.54.00

    Large brand marketing vs Startups 11.10.00

    Streamling Marketing & Branding 12.40.00

    Traditional vs Progressive Marketing 16.28.00

    If you want to reach out to Mikhail you can find him on Twitter, Instagram and LInkedIn or by emailing him at mikhail@bluelight.media. Go check out his podcast on Apple iTunes You can also find Blue Light Media on Twitter, Instagram and LinkedIn if you are in the Orange County area looking for some help with your Marketing and Business Growth. Please go tell him what you thought of the episode!


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    • 21 min

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