Shopback's Carolina Paradas on how retailers are shifting their channel strategies with cashback

What if the most valuable customer acquisition channel you're ignoring is the one you’ve always written off as just a discount tool?

Agility requires not just adapting to new customer behaviors, but fundamentally re-evaluating long-held beliefs about which channels drive growth and which ones are merely a race to the bottom.

Retailers are making big moves into the cashback ecosystem.

Today, we're going to talk about the shifting economics of customer acquisition and how they are causing many brands to rethink their channel strategy. To help me discuss this topic, I'd like to welcome, Carolina Paradas, GM, North America at ShopBack.

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