Should You Be Marketing to People Who Can’t Buy Yet?

In this episode of Resting Pitch Face, Lee and Dan dive into a deceptively simple but game-changing question: Should you be marketing to people who can’t technically buy from you?
From kids shaping car purchases and restaurant choices, to the way younger audiences are quietly shifting streaming, gaming, and shopping decisions, they explore why ignoring non-buyers might be the biggest blind spot in modern marketing.
They get into:
-Why “decision-makers” aren’t always the real decision-makers
-Which brands are nailing long-term influence (and which ones are trying way too hard)
-How to build memory structures that turn today’s influencers into tomorrow’s loyal buyers
-What layered targeting and smarter tone of voice mean for B2C and B2B alike
If you’re focused only on short-term ROI, this one will challenge your assumptions. If you’re serious about building brand equity and future-proofing your strategy, you’ll want to hear why influence starts earlier than you think.