Should you launch a free product? + solving for the "accidental IT manager" w/ Martin Pannier, CEO of Primo

Martin Pannier, Co founder and CEO of Primo joins the show to talk about

• Lessons learned building product at Gusto that led to solving for the "accidental IT Manager"
• The decision to launch a free product SKU, PLG, and considerations to make before launching a free product
• The pros and cons of building your startup pitch with your VCs.