Should You Publish A Coffee Table Book?

So many designers are publishing beautiful volumes of their work these days, it virtually seems to be a career requirement. But are design books still relevant? What really goes into producing one? And is publishing one something you should consider? Book packager Jill Cohen, publisher Suzanne Slesin, and designer Ashley Whitaker, who just released her first book, reveal the truth behind the glossy pages, and tell why the right kind of photography is crucial, how much work goes into preparing one—and how much it costs—and why a book could be the best investment a designer can make.

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