Show Me You Know Me: Buyer-Centric Sales and LinkedIn Strategies

Sam McKenna, founder of #SamSales, joins Doug Camplejohn in this episode of Revenue Renegades to discuss her journey from corporate sales to building a thriving consultancy. She shares insights on her signature “Show Me You Know Me” approach, emphasizing buyer-centric and personalized sales tactics. Sam also dives into leveraging LinkedIn as a powerful branding and selling tool, debunking misconceptions about social selling, and navigating platform algorithms. The conversation wraps with thoughts on AI’s role in sales and the importance of building an authentic executive brand.

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