Showbiz Sandbox 652: Comscore, Nielsen and the Battle Over TV Ratings Showbiz Sandbox

The way audiences watch television has changed radically over the past ten years, bet it when, where or how. Nielsen, long the king of TV ratings, is facing competition from upstarts like Comscore. With viewership on mobile and over-the-top devices not always being measured, advertisers are beginning to include social media awareness into account when determining the success of their marketing campaigns.

Meanwhile filmmaker Jonathan Glazer’s Oscar acceptance speech for the movie “Zone of Interest,” in which he referenced the ongoing conflict in Gaza and Israel, has generated a lot of debate with nearly 1,000 industry professionals signing a petition denouncing his statements.

Of course we also cover the week’s top entertainment headlines including this year’s IRA Awards, a controversial hire at NBC News and IMAX heads to the Paris Summer Olympics.





‘Kung Fu Panda 4’ Nears $300M Global; ‘Dune 2’ Closing In On $600M; ‘Ghostbusters: Frozen Empire’ Traps $16M+ In Phase 1 Overseas Bow

https://deadline.com/2024/03/ghostbusters-frozen-empire-dune-part-two-kung-fu-panda-4-china-global-international-box-office-1235866885/

‘Ghostbusters: Frozen Empire’ Scares Up Okay $45M Box Office Opening After All

https://www.hollywoodreporter.com/movies/movie-news/ghostbusters-frozen-empire-box-office-opening-1235858952/

NBC Television Network’s Live Coverage of 2024 Paris Olympics Opening Ceremony to Make IMAX Debut

https://celluloidjunkie.com/wire/nbc-television-networks-live-coverage-of-2024-paris-olympics-opening-ceremony-to-make-imax-debut/

Jonathan Glazer Open Letter Gets More Than 500 Additional Signatures Overnight

https://www.hollywoodreporter.com/movies/movie-news/jonathan-glazer-open-letter-oscars-speech-additional-signatures-1235855540/

The 49th Ira Film Awards: Only a “Monster” Would Ignore These Movies

http://popsurfing.blogspot.com/2024/03/the-49th-ira-film-awards-only-monster.html

IRA’s List of the Top 100 Films Of The Silent Era

http://popsurfing.blogspot.com/2024/03/the-iras-name-100-best-silent-films-of.html

‘The Elephant in the Room’: NBC’s McDaniel Hiring Sparks On-Air Criticism From One of Its Own

https://www.politico.com/news/2024/03/24/ronna-mcdaniel-roils-nbc-i-think-our-bosses-owe-you-an-apology-00148719

Ex-RNC Chair Ronna McDaniel: Biden won 2020 Election ‘Fair and Square’

https://www.theguardian.com/us-news/2024/mar/25/republican-national-committee-chair-ronna-mcdaniel-biden-2020-election

NBC News Faces Growing Pressure as Its Journalists Rebel Against Ronna McDaniel

https:/...