Simon Lock on the future of fashion Between Worlds

I met Simon in the late nineties in Sydney when he had just started Australian Fashion Week. After the huge success of that event, he sold the business to IMG International, and went on to found Ordre, a business-to-business online wholesale marketplace for luxury designers, which has recently taken on Alibaba Group as a strategic investor. Catching up at his office in London, we had a fascinating chat about the use of AR/VR by global fashion buyers, the challenges of serving dynamic global consumer markets, the emergence of algorithmic fashion design and how AI will change the future of retail.