21 episodes

Hosted by video strategist and expert Simon Banks. We talk about all thing video and how to use this powerful medium to grow your business.
If you are a business owner or marketer, you need to know how to use video for your business, and how to get a Return of Investment on any video content you create.
We talk about video strategy, production, content, distribution, marketing, gaining new leads and getting new clients. And so much more.

Simon Says Video Simon Banks

    • Business
    • 5.0 • 1 Rating

Hosted by video strategist and expert Simon Banks. We talk about all thing video and how to use this powerful medium to grow your business.
If you are a business owner or marketer, you need to know how to use video for your business, and how to get a Return of Investment on any video content you create.
We talk about video strategy, production, content, distribution, marketing, gaining new leads and getting new clients. And so much more.

    The 5-step process for creating effective video content

    The 5-step process for creating effective video content

    The 5-step process for creating effective video content
    In this short solo episode, I discuss why businesses need to create more video. After a recent poll, I found two main who businesses don't create consistent video content, firstly, understanding the benefits of video and second, the time it takes to create it. 
    There are many reasons why businesses need video for their growth, such as increased engagement and reach, improved conversion rates, enhanced customer experience, and increased return on investment. 
    Video can work for businesses if they have a plan and strategy in place. I outline my five P process for creating effective video content that maximizes return on investment and achieves business goals. The five P's are plan, produce, publish, promote, and Performance. I also share tips on making the most of your film day and selecting the right platform for your target audience and goals.
    Highlights: 
    01:23 Recent Linkedin poll findings and benefit of video
    02:01 Reason 1: Increased reach and engagement 
    02:28 Reason 2: Improved conversion rates
    03:05 Reason 3: Enhanced customer experience
    03:21 Reason 4: Increased ROI
    04:11 The 5 P Process
    04:26 Plan
    05:13 Produce
    05:50 Publish
    06:21 Promote
    06:54 Performance 
    If you want to know how you can apply this process to your business when creating video content. Why don't you book a 15-minute discovery call with me?
    Contact Simon:
    Visit the Website
    Buy the Book
    Work with Me
    If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us.
     
     
     
     

    • 8 min
    How to create YouTube videos that convert with Tom Breeze

    How to create YouTube videos that convert with Tom Breeze

    How to create YouTube videos that convert with Tom Breeze
    If you're not promoting your videos with ads on YouTube, you're missing out on a huge opportunity to reach your target audience.
    While organic views and shares can certainly help your videos gain traction, promoting your content with ads on YouTube allows you to reach a highly targeted audience and increase your visibility in a competitive online space.
    Viewers tend to view brands that advertise on YouTube as serious and trustworthy. Similar to seeing ads during the Superbowl, it creates a mental shortcut that implies the brand is successful and has quality products. Videos on YouTube are also highly memorable and can significantly impact viewers, making it a platform that rivals no other.
    In this episode, I speak with Tom Breeze, a YouTube Ad expert who offers a unique perspective on the types of video content you should create and promote. 
    Tom shares his seven-step process for consistently producing high-converting video ads that aim to inform and sell simultaneously. Through the ADUCATE framework, he outlines his system for creating educational video ads.
    Aim Difficulty Understanding Credibility Action Plan Trust Exit Listen to the whole episode for all the details. 
    Highlights:
    0.00 Why YouTube is such a big platform
    1.55 Why is YouTube still relevant in 2023?
    4.50 What are the advertising targeting options available to you on YouTube now?
    19.15 Tom's ADUCATE framework
    32.45 What’s the ideal length for your video?
    42:06 Type of campaigns you can run on YouTube and how to start
    Connect with Tom
    YouTube Ad Agency
    A free scan of your YouTube channel and insights on how your video content is performing - www.bidurk.com
    Tom's personal website
    Contact Simon:
    Visit the Website
    Buy the Book
    Work with Me
     
    If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us.
     

    • 53 min
    The Smart Connector with Jane Bayler

    The Smart Connector with Jane Bayler

    The Smart Connector with Jane Bayler. 
    As the Smart Connector, Jane Bayler is a London-based business growth expert who specializes in helping B2B consultants and service providers increase their revenue and establish themselves as the leading authority in their industry. With a background in media, advertising, real estate, and marketing, Jane has a wealth of experience to draw from. 
    In this week's episode, she and I discuss why it's crucial to step in front of the camera and create video content to enhance your position as a "Smart Connector." 
    Jane is a passionate entrepreneur with a 20-year track record in the industry, and she is dedicated to helping other entrepreneurs achieve success and live their best lives.
    Show highlights:
    01:55 What is a smart connector?
    03:16 How does video help you become a smart connector
    04:15 How I learnt to show up on camera
    10:05 Why editing is the magic sauce
    12:36 Want to connect with a younger audience, need to create video content
    15:02 Create once and repurpose if different forms
    20:25 Using video for the sales process
    25.04 Jane's tips for creating videos
    34:31 The trick with using auto-cue
    37:07 How video is becoming more and more important in the marketing process
    Connect with Jane:
    LinkedIn
    The Smart Connector Podcast
    Website 
     
    Contact Simon:
    Visit the Website
    Buy the Book
    Work with Me
     
    If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us.

    • 43 min
    How to be confident on camera with Elisabeth Valentine

    How to be confident on camera with Elisabeth Valentine

    How to be confident on camera with Elisabeth Valentine
    Are you intimidated by the thought of appearing on video? You're not alone! 
    The fear of being recorded, evaluated, and judged by others is common. We don't like the way we look or the way we sound on video. And often, we get brain-freeze or tongue-tied as soon as the record button is pressed. But it's time to overcome this and harness the power of video.
    In this episode, join me as I interview Elisabeth Valentine, a renowned voice-over artist, singer, speaker, and performance coach. Together, we share expert tips and tricks to help you conquer your fear of the camera and deliver top-notch performances in your videos.
    As a thank you for listening, I have a special offer for you. 
    Learn how to Get Confidence on Camera with my online course. 80 minutes of training, organised in 9 modules. 
    Usually $47 - but 25% off with SIMONSAYS25 coupon. 
    Limited offer until March 31st 2023.
    Find out more on how to overcome your fear of being on camera.
    Get Confidence on Camera course
    Show Highlights:
    04:14 What is it about being on camera which makes us feel uncomfortable?
    08:37 Flirting with yourself in the mirror
    11:52 Why you need to record and watch yourself back
    15:49 Getting clear on why you are doing these videos
    25:26 How to prepare yourself before you hit record
    27:19 Practise makes perfect
    30:30 To script or not to script?
    38:21 Why it's important to learn to be in front of the camera
    42:44 How to warm up your voice
    49:09 Tips for speaking in slow motion and pronunciation
    51:49 And remember to smile
     
    Connect with Elisabeth
    Website
    LinkedIn
    Instagram
    Contact Simon:
    Visit the Website
    Buy the Book
    Work with Me
     
    If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us.

    • 54 min
    How embracing video has transformed my business

    How embracing video has transformed my business

    How embracing video has transformed my business
    Joining me this week is business owner Jim Prior, who runs a soundproofing company based in the Midlands, and since going all in with video has seen his business grow by 40%. 
    In the beginning, Jim couldn't see the value of spending money on video and be reluctant to get in front of the camera. But once Jim started working with me, all that changed. Jim has found that creating consistent video content has increased engagement and converted leads into clients.
    "I have seen a massive transformation in the conversions, the leads, and the way customers interact with me. When you meet customers for the first time, it's like they already know me. It's amazing. And I can't imagine my company now without video." - Jim Prior, founder QuietCo.
    Book a discovery call with me if you want to know how you can get the results Jim has obtained. 
    Show Highlights:
    01:38 what brought you to start using video for your business?
    02:37 How did you overcome your fear of being in front of the camera?
    07:26 How video has increased turnover by 40%
    09:45 The types of videos that are working
    14:56 What have you learnt from using video? 
    Connect with Jim
    Jim's website - QuietCo - Watch the videos we have created for Jim 
    Jim's YouTube Channel
    Resources:

    How to Get Video Right Free Chapter

    Contact Simon:

    Visit the Website

    Buy the Book

    Work with Me

     

    If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us.

     

    • 21 min
    Amplify Your Message With Video - with Lee Kennedy-Washington

    Amplify Your Message With Video - with Lee Kennedy-Washington

    Joining me this week is Lee Kennedy Washington. Lee runs an agency called Viral Seeding, and in this episode, we look at why you should be paying to get your video in front of your audience.
    In today's digital landscape, video is one of the most powerful tools for connecting with your audience and driving engagement. But to truly make an impact, your video needs to be seen by as many people as possible. That's where amplification comes in.
    Amplifying your video content means increasing its reach and ensuring that it reaches the right people at the right time. This can be done through various methods, including social media, influencer marketing, and paid advertising.
    If you'd like to learn more, you can connect with me using the links at the bottom and find out how I can help you put a successful video content strategy in place for your business. 
    Highlights from this episode:
    (02:10) What does Amplification mean? (05:43) How to Amplify Your Content (10:24 Is it possible to make a video go viral? (17:58) How to use video to get more views on your business (22:36) How to measure the success of your video campaign (28:52) Best platforms to start CONNECT WITH LEE
     https://www.viralseeding.com/
     https://www.linkedin.com/in/leekennedywashington/
    Contact Simon:
    Visit the Website
    Buy the Book
    Work with Me
    Resources:
    How to Get Video Right Free Chapter
    If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us.

    • 36 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

Steele.G ,

Thank you

I am So looking forward to this series from Simon. There is so much to glean here.! With Simon’s years of global experience, working for the biggest and best broadcasting companies and corporations,
He has proven that he truly has a lot to offer in this space. There’s a lot of noise in the ‘social marketing’ / ‘video marketing’ space these days, it’s hard to get the ‘real juice.’ I for one am grateful for this podcast and the nuggets that will surely be presented. Cheers Simon

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