Chris Johnson and Jason Moore aren't authors, but they help some of the biggest authors launch their books with a BANG! From Seth Godin to Arianna Huffington to Ryan Holiday, Chris and Jason—and their company, Simpliflim—produce blockbuster media assets that are positioned to rocket book attention and sales into the stratosphere. In this lively episode, you'll learn all about the the state of book marketing at the highest levels as well as their insights into how the industry is evolving. We delve into a bunch of subjects, from the ROI of marketing campaigns to the appropriateness of certain types of marketing for certain kinds of books. It's a jam-packed show. After the show, find us on Twitter @WinningEdits or #authormba with your questions and comments. Enjoy!