13 episodes

Welcome to Your Savvy Business, where I share growth strategies for your business and we also dive deep into the journey of my business founder friends. I am your host, Heather Crabtree, Business Growth Strategist. Join us as we chat about growing our businesses, uncover the pivotal moments that shaped our paths, talk about the challenges we faced, the areas we strengthened to level up, and the lessons learned along the way. Follow or subscribe and join us as we navigate business and life together and you can hop over to heathercrabtree.com to learn more. Now let’s jump into today’s episode.

Your Savvy Business Heather Crabtree

    • Business
    • 5.0 • 29 Ratings

Welcome to Your Savvy Business, where I share growth strategies for your business and we also dive deep into the journey of my business founder friends. I am your host, Heather Crabtree, Business Growth Strategist. Join us as we chat about growing our businesses, uncover the pivotal moments that shaped our paths, talk about the challenges we faced, the areas we strengthened to level up, and the lessons learned along the way. Follow or subscribe and join us as we navigate business and life together and you can hop over to heathercrabtree.com to learn more. Now let’s jump into today’s episode.

    Refining Your Framework to Market + Sell Your High Ticket Offer with Mallika Malhotra

    Refining Your Framework to Market + Sell Your High Ticket Offer with Mallika Malhotra

    In this podcast episode, I chat with another one of the Your Success Squad members, Mallika Malhotra, an award-winning brand strategist, mentor, and speaker. We delve into Mallika's framework, and how it helped her improve and sell her high ticket offer, her mastermind. 

    Learn more about how you can work with me in 2024.

    What's in this episode:

    [00:01:23] Framework Refinement 

    [00:03:41] Mallika's Framework

    [00:11:33] Conversion Event Created from Framework

    [00:13:41] Optimizing Framework for Content Creation

    [00:18:48] Framework in Speaking Engagements

    [00:21:00] Her High Ticket Offer, Brand Breakthrough Mastermind

     

    Mallika Malhotra

    Website

    Mastermind

    Instagram

    • 29 min
    Using Free + Paid Branded Virtual Events to Sell a High Ticket Offer with Amanda Shuman

    Using Free + Paid Branded Virtual Events to Sell a High Ticket Offer with Amanda Shuman

    Looking for a fun way to build your list and lead people to your signature offer, try branded virtual events.

    In this episode, I chat with one of the members of my thrivemind - Your Success Squad, Amanda Shuman of CarryLove Designs about using free + paid branded virtual events to sell her premium offer...The Signature Experience (brand strategy + messaging, brand design, website copy + design and launch strategy and marketing.)

    What's in this episode:

    [00:01:13] Branded virtual events

    [00:04:22] How Amanda promoted her free challenge event

    [00:08:19] Mindset shift she made during promoting the event

    [00:09:55] How much she charged for the paid event

    [00:12:12] How much she made from the event

    Learn more about how you can work with me in 2024.

     

    CarryLove Designs

    Website

    Resources

    Instagram

     

    • 18 min
    Using Facebook + Instagram Ads to Grow Your Business with Ads + Funnel Expert, Ashleigh Chanél

    Using Facebook + Instagram Ads to Grow Your Business with Ads + Funnel Expert, Ashleigh Chanél

    In this episode Ads + Funnel Expert, Ashleigh Chanél and I talk all about growing your business with Facebook + Instagram Ads. 

    Are you ready to grow your business as an experienced online coach or service pro?Get signed up to grab your copy of my new digital, interactive business magazine, Business Minded.

    What's in this episode:

    [00:08:00] Getting qualified people by creating ads based on goals and customer buyer journey

    [00:14:20] How to know it is time to run ads

    [00:24:50] When to start running ads

    [00:30:00] 3 things you need to have in place before you launch your ads

    [00:38:00] Different types of ads you need

    If you want to learn more from Ashleigh:Take Ashleigh's quiz to find out your high ticket lead generation strategy?

    • 48 min
    Mindset + Emotional Intelligence Work for Business Owners with Topsie VandenBosch, LMSW

    Mindset + Emotional Intelligence Work for Business Owners with Topsie VandenBosch, LMSW

    Warning: We talk about cancer and depression in this episode. We also use language that may be sensitive to you or little ears, so if this may trigger you, you may want to skip this episode. 

    In this episode Mindset & Emotional Intelligence Coach, Topsie VandenBosch and I talk all about mindset and emotional intelligence in regards to entrepreneurship. 

    Are you ready to grow your business as an experienced online coach or service pro?Get signed up to grab your copy of my new digital, interactive business magazine, Business Minded.

    What's in this episode:

    [00:04:20] Differentiating mindset and emotional intelligence

    [00:12:43] The all or nothing thought patterns that entrepreneurs struggle with

    [00:19:40] Identity and entrepreneurship

    [00:27:32] Self sabotage and how it can show up as entrepreneurs

    [00:42:30] Imposter syndrome

    If you want to learn more from Topsie:Get Topsie's free guide to destroying the mindset spirals in entrepreneurship

    • 59 min
    Organizing Your Business For Growth with Workflow Strategist, Krystal Clark

    Organizing Your Business For Growth with Workflow Strategist, Krystal Clark

    In this episode, Workflow Strategist Krystal Clark, CEO of Organize Your Empire®, joins me to discuss how to organize your business to set it up for growth. Krystal shares her expertise on creating systems and workflows that work with your business and how organizing your digital back office operations with systems and workflow automations can let you stress less and live more life outside of the office.

    What's in this episode:

    [00:04:56] 4 parts of the Organize Your Empire® framework

    [00:09:12] Setting up your systems based on your service offerings

    [00:13:33] Establishing routines with Inbox project management

    [00:35:44] Efficient templates to maximize productivity and profitability

    [00:44:53] How to save time and effort by automating your process

    [00:47:33] How to personalize automated experiences while avoiding robotic interactions

    Resources:Get your copy of my free business magazine, Business Minded.Grab Krystal's free Get Organized GuideCheck out the Organize Your Empire® Shortcut Shop

    **Note, at time of publication, Krystal's membership is closed, however, all resources can be found in the template shop.

    • 58 min
    From Listeners to Buyers: Using Your Podcast to Grow Your Business with Podcast Strategist, Caroline Hull

    From Listeners to Buyers: Using Your Podcast to Grow Your Business with Podcast Strategist, Caroline Hull

    In this episode, Podcast Strategist Caroline Hull, CEO of Wildhome Podcasting, joins me to discuss how to use your podcast to grow your business. Caroline shares her expertise on podcast strategy and management, offering valuable insights on leveraging your podcast to attract and convert listeners into buyers.

    What's in this episode:

    [04:20] How is Your Podcast Aligning with Your Business Goals

    [06:42] How Does Your Podcast Fit Within Your Overall Marketing Strategy

    [14:45] How Will Your Podcast Fit Into Your Weekly Schedule as a Business Owner

    [22:45] Planning for Your Podcast Episodes

    [31:33] Call to Action for Your Podcast

    Resources:Get your copy of my free business magazine, Business Minded.Grab your free Podcast Content Kit from Caroline here!

    • 56 min

Customer Reviews

5.0 out of 5
29 Ratings

29 Ratings

pampam90 ,

Business journey with a business coach. Can’t wait!

Just listened to her trailer but I’ll be able to breeze through her podcast since she doesn’t have a lot of episodes out. I believe that as a business coach she’ll be valuable to my business journey and I can’t wait to listen to more episodes.

Ginny Krauss ,

Heather lays her heart on the line

Heather really lays her heart on the line in each episode, which is so refreshing to hear. I love her real talk with each topic she shares. The episodes are short, actionable & heartfelt. 💖

AmandaBurris ,

Worth every second!

This podcast is everything: a real glimpse into what it is like to run a business and live a fulfilled life. True, intentional, real, and inspiring. You’ll walk away from every episode fired up about your business and inspired to take intentional action to have both a savvy business and a fulfilled life.

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