6 episodes

Marketing a small business isn't easy. Learn from other business owners what worked and what didn't. In each episode, Will and Amber Hanke chat with business owners to find out how they got started, where they have the best marketing success, and what idea(s) they had that almost sunk their ships.

Sink or Swim: Small Business Marketing Failures & Successes - Interviews with Real Business Owners Small Business Marketing Experts Will & Amber Hanke

    • Business
    • 5.0, 2 Ratings

Marketing a small business isn't easy. Learn from other business owners what worked and what didn't. In each episode, Will and Amber Hanke chat with business owners to find out how they got started, where they have the best marketing success, and what idea(s) they had that almost sunk their ships.

    Episode 23: Founder and CEO Robert “Cujo” Teschner

    Episode 23: Founder and CEO Robert “Cujo” Teschner

    Sink or Swim is a bi-weekly podcast of marketing interviews like this one. Click here to subscribe on iTunes.

    In this episode, find out things like:



    * What Rob would have done differently in his previous career

    * The most satisfying part of his new career

    * How the Air Force set Rob up for success after leaving the military



    Get Rob's book Debrief to Win!

    Guest Profile



    Mr. Teschner is a combat veteran, former F-15 “Eagle” instructor at the prestigious Air Force Weapons school and a former F-22 “Raptor” fighter squadron commander. A 1995 distinguished military graduate of the Air Force Academy and 2013 distinguished graduate of the National War College, Mr. Teschner retired from the Air Force in December of 2015, having achieved the rank of full Colonel. He is now the Founder and CEO of VMax Group, a St. Louis-based national Leadership training company.

    Other Notes/Links

    To learn more about Robert "Cujo" Teschner visit www.vmaxgroupllc.com

    pssst.... want to be a guest on the show?

    • 37 min
    Episode 22: Rental Property Automator T.J. Tavares

    Episode 22: Rental Property Automator T.J. Tavares

    Sink or Swim is a bi-weekly podcast of marketing interviews like this one. Click here to subscribe on iTunes.

    In this episode, find out things like:



    * What's a scattered site rental unit?

    * How a very cool tech accelerator played a big role in Keybot's success

    * How TJ balances the role of Chief Revenue Officer with his many other tasks



    Guest Profile:



    For the past 10 years, T.J.'s been creating win-win customer relationships in early stage companies that he's founded, co-founded and advised. He's the organizer of the Lean startup Circle in St. Charles and was previously a Startup Weekend mentor for business development and marketing. T.J. is currently snappin' necks and cashin' checks as the Chief Revenue Officer with Keybot Inc, a smart lock company built to open doors to the 80 million scattered site rental units that have Internet infrastructure turned off when they are not occupied.

    Other Notes/Links

    To learn more about Rental Property Automator visit www.getkeybot.com

    Watch the Leasing Robot Video

    pssst.... want to be a guest on the show?

    • 39 min
    Episode 21: Nancy the Psychic Nancy Feranec

    Episode 21: Nancy the Psychic Nancy Feranec

    Sink or Swim is a bi-weekly podcast of marketing interviews like this one. Click here to subscribe on iTunes.

    In this episode, find out things like:



    * Does Nancy know what you're thinking right now?

    * How she handles skeptics

    * What marketing tactic got her business off the ground that she still does today



    Guest Profile



    I'm an authentic psychic medium. As a Psychic I see into the future and give insight about your journey. I can tell you things about yourself you already know. The intriguing thing is how do I know these things. I tell you what is helping you and what is getting in your way. I'll always tell you the truth. As a Medium, I connect with your loved ones on the other side. Bridging one world to the other to bring Spirit to life and healing to your soul.

    Other Notes/Links

    To learn more about Nancy Feranec visit NancythePsychic.com

    pssst.... want to be a guest on the show?

    • 26 min
    Episode 20: Productivity & Profit First Specialist Cathy Sexton

    Episode 20: Productivity & Profit First Specialist Cathy Sexton

    Sink or Swim is a bi-weekly podcast of marketing interviews like this one. Click here to subscribe on iTunes.

    In this episode, find out things like:



    * How Cathy can help with your business & life goals

    * Cathy's new program coming next year (2020!)

    * What inspiring thing she'd do if money were no object



    Guest Profile



    Productivity and Profit Specialist, Speaker, Author and Coach, Cathy Sexton helps individuals and organizations increase productivity and profits. Delivering high-impact principles through speaking, coaching, training and special resources, Cathy empowers people to achieve their life and business goals, make the profit they desire and still have time for family and friends.

    Cathy founded The Productivity Experts in 2003 after winning her own battle with workaholism and a stress-induced, life-threatening illness. Cathy is committed to helping people accomplish more, with less stress. Professionals can now avoid burnout, spend more quality time with their family and make the money they deserve.

    Cathy's Easy Processes are taught through 1-on-1 and group coaching, seminars and her unique “I.G.N.I.T.E.™” and “Prescription for Success™” programs. Attendees and participants learn how to take control of their thoughts, processes and tools to achieve better results, faster.

    Cathy is the author of “52 POWERFUL Success Strategies to Ignite Productivity” and co-author of "Focus, Organization and Productivity," "Exploring Productivity", Innergized Life” and "7 Points of Impact."

    Other Notes/Links

    To learn more about Cathy Sexton visit www.TheProductivityExperts.com

    pssst.... want to be a guest on the show?

     

    Show Notes

    Cathy's Book: 52 POWERFUL Success Strategies to Ignite Productivity

    Pat Flynn Podcast: https://www.smartpassiveincome.com/podcasts/

    • 24 min
    Episode 19: Founder of App2Speak Gina Baldwin

    Episode 19: Founder of App2Speak Gina Baldwin

    Sink or Swim is a bi-weekly podcast of marketing interviews like this one. Click here to subscribe on iTunes.

    In this episode, find out things like:



    * Why she likes to keep a job on the side - and how that helps her grow her business

    * What event really helped her app take off

    * What digital marketing tactic Gina thinks is the best for promoting an app



    Guest Profile



    Gina Baldwin, M.S., CCC-SLP is a Licensed Speech Pathologist, a St. Louis Native, with over 30 years’ experience practicing in a variety of health care environments. She earned her Bachelors of Science degree in Speech Pathology at Western Illinois University and her Masters of Science degree in Speech Pathology at Southern Illinois University Edwardsville. Helping people with their speech and communication is her passion.

    For years, she empathized with her patients’ frustration and emotional pain over their speech impairments due to accidents or illnesses. She had an idea of what they needed to regain relationship connections, independence, and self-respect.

    After searching everywhere and not finding the tool she envisioned, Gina designed and created a software application called APP2Speak™. This affordable resource has been funded for four years by her and her husband, Scott.

    The simple act of touching a photo allows the speech impaired individual to convey a short phrase, sentence, or even a complex story. APP2Speak™ is fully customizable. The user can easily integrate their own photos, take a photo within APP2Speak™, and record a voice for personalization. These features make the application ideal for all individuals who need assistance for speech and communication.

    APP2Speak™ is for sale in the APPLE iTunes and Google Play stores with over 500 downloads and has sold internationally (6 countries). It is a recognized resource by Assistive Technology of Australia, MO Assistive Technology, and over 25 additional state Assistive Technology Organizations. In May, APP2Speak™ made local TV headlines providing St. Louis Police Officer Gary Glasby a means to communicate with his family and friends.

    Gina enjoys jogging with her dogs, swimming, and creating heartfelt memories by sewing strip quilted bags, pillows, et al., via her hobby Purse Therapy.

    Other Notes/Links

    To learn more about Gina Baldwin visit https://app2speak.com

    pssst.... want to be a guest on the show?

    • 25 min
    Episode 18: President of Agents and Home Buyers Richard Tocado

    Episode 18: President of Agents and Home Buyers Richard Tocado

    Sink or Swim is a bi-weekly podcast of marketing interviews like this one. Click here to subscribe on iTunes.

    In this episode, find out things like:



    * How Richard is taking an old industry (real estate) and flipping it on its head

    * The email subject line that really blew up his firm

    * How he uses LinkedIn to find new customers



    Guest Profile



    I have been in the mortgage and real estate business since 1999.

    Utilizing my experience on both sides of the industry's I developed a way to connect mortgage and real estate professionals. The price point had to be attractive for every loan officer and real estate agent that wanted to participate and subscribe to the site.

    I created www.realbrokerconnection.com, where I believe the "solution" is the connection. After several years in both the mortgage and real estate business, I found that it was difficult and time-consuming finding other professionals with the same goals. I learned that there is a need for Mortgage and Real Estate Professionals to have a source to come together, exchange ideas and build productive partnerships. This site does just that! Mortgage Lenders are able to search and find active buyer agents looking to build new lender partnerships. Real Estate Agents are able to search and find lenders that specialize in the purchase market and provide the products and service to cater to their client's needs. Additionally, both Lenders and Real Estate Agents receive 30 days free coaching, lead exchange, and additional online marketing presence.

    log in and register then activate your membership today.

    Other Notes/Links

    To learn more about Richard Tocado visit www.agentsandhomebuyers.com

    pssst.... want to be a guest on the show?

    • 31 min

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