25 episodes

Ready to up your game and create a blog or website that you love, helps readers, and makes money? At Site School, we’re out to make the internet suck less by doing just that.

Site School: Smarten Up Your Blog Valerie from Site School

    • Business
    • 5.0 • 5 Ratings

Ready to up your game and create a blog or website that you love, helps readers, and makes money? At Site School, we’re out to make the internet suck less by doing just that.

    Hashtag-Free Monetization with Dalene Heck

    Hashtag-Free Monetization with Dalene Heck

    Welcome back, site scholars! This week, I'm excited to share an interview with Dalene Heck of Hecktic Travels, HMI Marketing, Road Trip Alberta, and Road Trip Manitoba – with that many projects, you can see why she and her husband Pete are my kind of people!
    Dalene and I talk about a grid of monetization strategies you can use on your site (especially travel blogs) based on the kind of visitors you get (locals or non-locals) and how much you want to be an influencer.
    It's pretty important you actually see this grid, so be sure to check out the show notes here: https://siteschool.co/travel-blog-monetization-strategies/
    If you enjoy this episode, be sure to check out another episode next – how about "Acing Affiliates" with Amanda Williams!
    That's it for this week; class dismissed!

    • 29 min
    Just Keep Sending 🐠 (What to Send Your List in June)

    Just Keep Sending 🐠 (What to Send Your List in June)

    Welcome back, site scholars! It's time for another episode in our series of newsletter ideas to help you get consistent in emailing your community this year.
    In this episode, we're focused on ideas for June 2023 – though many of them work for other months and future years. You'll hear about 20 different ideas, which is quite enough to be getting on with, eh?
    You can also read the written format of this episode here, which includes one more idea I forgot to mention in the podcast!
    Stay tuned for future episodes in this series, and other episodes focusing on how to help you grow and earn more from your site. Class dismissed!

    • 10 min
    Case Study Update: Jordan Traveler 2-Year Report

    Case Study Update: Jordan Traveler 2-Year Report

    Welcome back, Site Scholars! This week's episode is another case study update – why did I start so many sites in the first half of the year?!
    In this episode, I'm digging into the details of my Jordan Traveler site (jordantraveler.com) as it has passed the two-year mark. This is an important milestone since it is when I make strategic decisions about the future of my site. If you're curious about this site's performance and what I plan to do next, this episode is for you!
    As always, don't forget to subscribe and leave a rating or review on your favorite podcast player. You can also join the Site School community on Facebook to keep the conversation going. Class dismissed!

    • 11 min
    Facebook Pages are Dead, Long Live Facebook Pages!

    Facebook Pages are Dead, Long Live Facebook Pages!

    Welcome back, scholars! Today we're talking about something a little different: social media... dun dun DUN!
    While this isn't a normal topic I cover on the Site School blog, I wanted to share the results of an experiment I've been running on my Facebook Page for the past six months.
    In this week's episode, we'll cover my history with Facebook Pages (Facebook Pages are dead!), the Facebook Pages experiment I'm running, and the results so far (Long Live Facebook Pages!). I'll also share a Facebook Pages strategy I recommend if you want to try and revive/start your own Facebook Page to support your site.
    Please consider leaving this podcast a rating and review if you're enjoying it – or share it with someone else who thinks Facebook Pages are dead!
    As always, you can join the conversation over in the Site School Facebook community. See you next week – class dismissed!

    • 20 min
    My Pandemic Project, 3 Years On (Follow The Butterflies 3-Year Case Study Update)

    My Pandemic Project, 3 Years On (Follow The Butterflies 3-Year Case Study Update)

    Welcome back, site scholars! This week, we're diving into another case study update – this time for my "pandemic project," aka my Harry Potter site, Follow the Butterflies.
    I started this site in April 2020 as the world shut down, and it's been a bit of a rollercoaster. In this three-year case study update, we'll look at traffic, blog publishing strategies, taking breaks, and more. 
    As always, I appreciate your ratings and reviews, and you can join the conversation about this episode in the Site School Facebook community.
    See you next week; class dismissed!

    • 13 min
    Press Send Already! (Email Newsletter Ideas for May 2023)

    Press Send Already! (Email Newsletter Ideas for May 2023)

    Welcome back, site scholars – or should I welcome my self back after a break...
    In any case, we're back in session, getting right on the horse with email newsletters. How did you do in sending your list regular emails in April?  Let's do even better in May!
    In this week's episode, you'll find two dozen ideas for different newsletters you could send, spreading across literally every niche out there. The only excuse you have for not emailing your list this month? Spell it with me: y-o-u.
    If you'd prefer to read this week's episode, you can find it on the Site School blog. You can also join the Site School community on Facebook to level up your game with accountability challenges and extra support.
    As always, I welcome your feedback in the form of ratings and reviews on whichever podcast player you're listening on. Thanks for being a part of the community. Class dismissed!

    • 11 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

Caseygphoto ,

Been a follower for a while

I’ve been a follower for a while and have always gotten a lot out of Valerie’s content. It’s pretty unique advice and super helpful.

jennietf ,

Excellent podcast for site owners!

Valerie really knows her stuff and has excellent short and actionable podcasts. Highly recommend for any site owners.

ChadS27491 ,

Quick, to the point, and actionable

Very helpful SEO tips

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