6 episodes

Ready to up your game and create a blog or website that you love, helps readers, and makes money? At Site School, we’re out to make the internet suck less by doing just that.

Site School: Smarten Up Your Blog Valerie from Site School

    • Business
    • 5.0 • 1 Rating

Ready to up your game and create a blog or website that you love, helps readers, and makes money? At Site School, we’re out to make the internet suck less by doing just that.

    Space Tourism Guide: 5-Year Case Study Update

    Space Tourism Guide: 5-Year Case Study Update

     
    Welcome back to class, Site School listeners! In this episode, I'm giving a case study update on my second blog – that is, the second-oldest blog I run – Space Tourism Guide.
    STG turned five years old last month, and is definitely in a different stage of its life as a creative project and mature website. 
    In this case study update, I cover:
    the growth (and losses) I've seen in the last year on this site
    strategic takeaways I have at this milestone
    my plans for the coming year, including some helpful tips if some of my areas of focus sound like a good idea for your site too
    Here are some of the links from today's episode:
    Space Tourism Guide, if you want to check out the site
    A written version of this episode, my 5-year case study update on Site School
    Publish Press Revisions, the podcast I recommend for managing updates on your site.
    Please don't forget to subscribe, rate, and review the Site School podcast on whichever podcast app you're listening on – this helps us reach new site owners and bloggers who need to smarten up their blogs too.
    That's it for now – Class dismissed!

    • 11 min
    Expertise, Authority, and Trust: The Future of SEO

    Expertise, Authority, and Trust: The Future of SEO

    Curious where SEO – search engine optimization – is headed in 2023? This episode will help.
    Welcome back to class, Site School listeners. Today we're focused on E-A-T, one of the primary quality indicators Google has been working hard to incorporate into the algorithm and will continue to focus on.
    In this episode, you'll learn what E-A-T is, why you should focus on it, and most importantly, eight ways to improve your Expertise, Authoritativeness, and Trustworthiness, including:
    Hitting the right level of comprehensiveness
    Harnessing the power of your About page
    Being conscientious about agreeing with the consensus
    If you want to read more about E-A-T and how to improve yours, check out my article on Site School covering the same topic. 
    Please don't forget to subscribe, rate, and review to help fellow site owners and bloggers discover this podcast. #ClassDismissed

    • 15 min
    Jordan Traveler: 18-Month Case Study Update

    Jordan Traveler: 18-Month Case Study Update

    Love to know how other people's sites are REALLY doing? This one's for you...
    Welcome back to class, Site School listeners!
    In this episode, join me on a journey through the data – it's time for a case study update on my site, Jordan Traveler.
    I'll cover the site's growth at the 6-, 12-, and 18-month mark – and share my current strategy, as well as my future goals:
    Getting better at email marketing
    Optimizing affiliate marketing
    Building a new content strategy to get the site off hiatus
    You can also read this case study if you want more detail, or see all published case study updates for this site.
    Have any questions? Head on over to the Site School Facebook community and raise your hand – aka post – there!
    Class dismissed!

    • 12 min
    From Idea to ISBN: Products & Services with Danielle Desir Corbett

    From Idea to ISBN: Products & Services with Danielle Desir Corbett

    If you have needed to come up with your first product, or just need a new idea, here's the wisdom you need.
    Welcome back to class, Site School listeners!
    In this episode, I'm joined by Danielle Desir Corbett, whom I've known for years – and who is a pro at creating complimentary products and services to help grow her site. 
    Danielle is full of insanely solid practical knowledge and shares it all with us in this interview, including:
    Low-risk ways to test a product or service idea
    What to do if a product or service flops, fails, or just underperforms after launch
    Monetization strategies for your podcast (if you're considering one!)
    ... and much, much more.
    Seriously though, I took notes during this one!
    If you want to connect with Danielle following this episode, here's where to do it:
    Her site is The Thought Card, focused on helping travelers be more financially savvy
    She's active on both Instagram (@thedanielledesir) and Twitter (@thethoughtcard)
    She offers podcast coaching if you're considering a podcast to complement your own site
    Also, if you're curious following the episode, she beat me on our bet: she launched her YouTube channel long before I launched this podcast 😅
    As always, don't forget to subscribe, rate, and review this podcast so more website owners and bloggers can find us. You can also join the Site School community on Facebook to reach me, ask questions, and get support.
    Class dismissed!

    • 40 min
    Hello! What’s Site School? 🤔

    Hello! What’s Site School? 🤔

    Welcome to Site School – the podcast for site owners and bloggers who want to learn, grow, and earn more. 
    In this first episode, I'm giving you a full introduction to your host – me! Valerie Stimac Bailey – and all the sites I run. I also cover the five core areas of focus on Site School, both this podcast and the blog I run too.
    Helpful links from this episode include:
    The Site School homepage, where you can find resources, case studies, and more.
    How to Spin Out a Niche Site from Your Main Site, a resource I mention in the episode that explains how I created so many sites from my main travel blog.
    The Site School Podcast page, where you can find EVERY SINGLE EPISODE!
    Have any questions? Join the Site School community on Facebook to connect with me and fellow bloggers and website owners on the same journey
    Thanks for joining me – and don't forget to subscribe, rate, and review to share this podcast with others. 

    • 11 min
    Trailer: Welcome to the Site School Podcast

    Trailer: Welcome to the Site School Podcast

    Welcome to Site School. Let's make the internet suck a little bit less my creating insanely useful websites that play into our passions and are profitable – therefore sustainable. This short trailer will share the Site School mission and get you excited for new episodes coming soon!

    • 46 sec

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