21st Century Resources for Marketing and Growing a Dog Related Business In today's economy there are thousands of dog trainers, groomers, kennels and daycares, pet sitters, dog walkers, and veterinarians that are seeing shrinking profits and even going out of business. Not only that but there are thousands more who are getting by just fine but would love to learn the skills to take their business to the next level. Six Figure Dog Business teachs the skills for marketing a business including: getting free publicity, website marketing, database marketing, increasing transactional value, referral programs, costly mistakes in marketing, etc. We’ll feature interviews with successful dog business owners, tutorials & call ins…. a great way for dog business owners all over the world to connect and learn what is working and what isn't, how to grow a business in tough times and how to stand out.
Six Figure Dog Business - Episode 88 How to Deal With Adversity in Our Dog Businesses
This episode is definitely a different one. In this episode I get really vulnerable and open up about the major challenges I've had in my dog training business. From being betrayed to being the one who betrays, from huge financial loss and major mistakes, to massive burnout and nearly halting the business on many occasions, to being the victim of fraud, and so much more I'm going to share with you a part of my journey that I haven't shared with people before.
Yes, part of this episode was therapy for me. I needed a way to talk about my challenges. But, even more, I hope it helps other business owners in this dog space. Other people are going through the challenges you're going through. Other people struggle. Other people feel pain from their business. While I don't have a perfect business, I share in this episode how we attempt, and sometimes succeed, in turning adversity into progress.
Six Figure Dog Business - Episode 87 Zoom Room Revisited- 10 Years Later
Ten years ago we talked with Mark Van Wye of Zoom Room. It was a great show and new franchisees of Zoom Room actually came on board because of that show. But a lot has changed in 10 years and the company is now franchising all over the country.
There is so much for the pet business owner to learn from this episode including how to acquire new customers at will, how to create systems for a pet business, how to predictably grow, and how to thrive in these unique times. This show is a can't-miss.
Six Figure Dog Business - Episode 86 Pet Retail Riches- How Money is Made By Going Retail
Basel Nassar was one of the original founders of Greek Gods Yogurt, which is now a multi-million-dollar brand sold in grocery stores all over the world. After selling that company for a sizable fortune, Basel decided to start another company, Boss Dog Brand, after he adopted a dog named Kelby who refused to eat. Kelby was a picky eater and had digestive issues, so Basel, understanding the yogurt industry, created a yogurt full of probiotics for dogs. Kelby loved it and soon the company began in late 2018.
In this episode, I pick Basel's brain to learn how to get a product into retailers, how to thrive during the pandemic, how the money is made in retail, and even how someone with a product idea can get it launched. This was a fun one to be able to talk with someone with this level of entrepreneurial background.
Six Figure Dog Business - Episode 85 How to Survive and Thrive in 2021
Saying that 2020 was an odd year for business is an understatement. We all know that the year threw us about a million curveballs. But what good is adversity if we don’t learn from it? I’m going to tell you in this episode what I learned in 2020 and what you need to do in 2021 if you want to not only survive, but thrive.
Six Figure Dog Business - Episode 84 How to Save Your Business Through Coronavirus
This was a tough episode to do. Things are hard out there. But there are some silver linings and things you can do right now which will help you survive or even thrive during Coronavirus. Listen in on this episode to see how some businesses are even growing despite the crazy times.
Six Figure Dog Business - Episode 83 Automation or Optimization
I LOVE automation. It makes my life easier in running my businesses.
In this episode, though, automation takes on a new light with pet business software expert, Shane Whelan.
Shane's take on automation is that it should be more of an OPTIMIZATION process where the human touch enters the sales cycle right when it needs to be there. We need to OPTIMIZE the process for following up with our prospects and how to take tasks off our plate while not losing the personal touch that is so important in the pet business. If you've been hoping to automate/optimize more of your business to make life easier and make more sales, this is a must-listen
If you own or are starting a pet service business you need to listen to this podcast. The info that Ty provides is awesome and well worth six figures!
Sales Pitch! Buy A Book!
Get ready to lose income to bad marketing schemes. Pet people you can do better. Ask others. Don’t listen to sales pitches. No good advice is free anymore.