Skift Daily Travel Briefing Skift Travel News

Episode Notes
Hotels have long said that they struggle to place women in executive roles, with women currently representing only 30 percent of leaders in the hospitality industry. So the hotel industry’s efforts to create paths for women to hold leadership positions is a long overdue step in reversing that gender imbalance, reports Contributor Carley Thornell. 
Although women account for more than half of travel and tourism workers worldwide, Thornell notes that gains for women in high level hotel management have been minimal. She cites Choice Hotels’ HERtels by Choice development seminar as one program looking to create leadership opportunities for women. The seminar connects women with hotel industry veterans and Choice executives. One hospitality CEO said a lack of industry connections is a significant barrier to hotel ownership. 
Thornell adds that women are typically carrying more of the burden for childcare coming out of the pandemic, another obstacle to landing executive roles. So Marriott International created part-time manager positions to help make the company appealing for mothers. 
Next, travel brands marketing to LGBTQ+ community have historically focused on gay solo travelers and same-sex couples, largely in tune with their images of the segment. But Travel Experiences Reporter Selene Brophy writes that LGBTQ+ family travel is growing, with safari tour operators poised to take advantage of its boom.
David Ryan, CEO of South African-based tour operator Out2Africa, said LGBTQ+ family travel as an emerging trend completely counter to long held stereotypes of travelers in the community. He added Out2Africa’s guests haven’t had any issues with any of the safari companies it’s worked with, describing them as LGBTQ+ friendly. Brophy writes the safari industry is well-prepared to take advantage of the booming LGBTQ+ family market. Ryan attributed the rise in LGBTQ+ family travel to the surge in same-sex couples having children. 
Meanwhile, Ryan admitted that Uganda’s recent move to enact some of the world’s harshest anti-gay laws is complicating business for Out2Africa. Ryan said Uganda has been on his radar for a long time. While the president of the International LGBTQ+ Travel Association said he would never tell travelers not to visit a particular destination, Ryan said members of the community are unlikely to support an unwelcoming destination. 
Finally, the hotel industry has long considered revenue per available room — so-called RevPar — to be its most important performance metric. But some executives believe companies should use other figures to convey how well hotels are performing, reports Senior Hospitality Editor Sean O’Neill in this week’s Early Check-In.
Hotel valuation firm HVS is urging hotels to use metrics that it says better capture a hotel’s profitability. While O’Neill writes revenue per available room is useful for its simplicity, he adds another metric to consider is revenue per available square meter. That accounts for the building as a whole. Russell Kett, the chair of HVS’ London office, said the new metric would give hotel owners more ideas of how to turn profits.
O’Neill adds that HVS also believes that revenue per available room doesn’t correlate well with a hotel’s valuation. 

Good morning from Skift
It’s Friday, March 24, 2023
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Office buildings worldwide have struggled to lure back workers who have opted for remote life turning instead to locations such as hotels and coffee shops. But in a new twist of irony, managers of those offices could get a boost from platforms working to connect them with companies that have gone hybrid, reports Corporate Travel Editor Matthew Parsons in this week’s Future of Work briefing.
UK-based coworking booking platform AndCo has launched a new platform called NO HQ in response to the surge in remote working teams eager to use offices. Although many companies have either scaled back or gotten rid of their offices, AndCo co-founder Tom Wordie said some teams want a place to meet that’s dedicated to them. NO HQ also aims to provide companies that kept their offices the opportunity to monetize spaces that sit empty. 
Wordie said AndCo will test NO HQ in Amsterdam first before possibly expanding to New York. He expressed confidence that the platform could succeed in New York. Parsons notes the city is losing out on $12 billion annually because of remote work. 
Next, speaking of Amsterdam, the Dutch city is looking to attract tourists it believes will help improve the quality of life for its residents. So it’s working to reduce the appeal of its internationally known red light district, writes Global Tourism Reporter Dawit Habtemariam. 
Habtemariam reports Amsterdam is launching a “Stay Away” campaign to discourage tourists primarily looking to party. The city is banning public consumption of cannabis in the red light district from mid-May. The neighborhood’s bars and restaurants will also have earlier closing times. Amsterdam’s mayor said the city wants visitors interested in its cultural institutions instead of those mainly coming to get stoned.  
Habtemariam writes the huge party crowds have had a negative impact on business development in Amsterdam. One resident said the city is home to an endless stream of pancake shops because it’s a major draw for stoned travelers. A Dutch government study found that nearly 60 percent of international tourists coming to Amsterdam do so to consume drugs.
Finally, Dubai recently suspended a tax on alcohol and lifted fees on personal alcohol licenses to help boost tourism. However, Contributor Harriet Akinyi reports that neighboring destinations with strict alcohol curbs aren’t taking similar steps. 
Akinyi cites Qatar and Saudi Arabia as two Middle Eastern countries not looking to make alcohol more accessible for tourists. Qatar banned the sale of beer at World Cup venues when it hosted the soccer spectacle last year. Qatar Tourism Chief Operating Officer Berthold Trenkel said the decision contributed to a relaxed atmosphere at stadiums during the tournament. As for Saudi Arabia, a high ranking Saudi official admitted he doesn’t see alcohol being allowed in the capital Riyadh by 2030. The city is bidding to host the Expo 2030 World Fair. 

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It’s Thursday, March 23, 2023
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When Skift asked Hilton how it’s updating its brands for a new era, it was expecting to hear mostly about color palettes and breakfast options. But the company instead said workforce satisfaction was the most important factor. Senior Hospitality Editor Sean O’Neill reports the company believes a happy workforce will help its 19 brands thrive. 
Hilton Chief Brand and Communications Officer Matthew Schuyler said his biggest accomplishment at the company has been improving its workplace culture. Schuyler cited independent rankings that listed Hilton one of the best and most diverse workplaces. He added Hilton engendered goodwill by creating a job board for workers who had been laid off during the pandemic. 
O’Neill writes Hilton has also entered into partnerships with non-travel companies as part of its strategy to stay relevant with travelers. Hilton is adding at least one piece of Peloton fitness equipment to each of its U.S. properties, a collaboration Schuyler described as a strategic mash-up. 
Next, Delta Air Lines President Glen Hauenstein recently annointed his company South America’s leading carrier. However, American Airlines believes that’s not the case, reports Contributor Ted Reed.
Hauenstein said at a J.P. Morgan investor conference that Delta’s partnership with South America’s largest airline group LATAM had made it no. 1 in the region. But American executive Jose Freig responded that the Fort Worth, Texas-based carrier is actually South America’s dominant airline, arguing it operates more flights to the continent than any other U.S. carrier.    
So what do the statistics reveal? A spokesperson at airline industry data company Cirium said Delta comes out on top in some areas while listing others that American prevails in.   
Finally, Bhutan’s tourism recovery has taken a hit in part due to the high sustainable tourism fee it requires visitors to pay. So the country is now offering duty-free gold to lure tourists it’s missing out on — especially from its biggest source market India, reports Asia Editor Peden Doma Bhutia. 
Bhutia writes the measure is largely geared toward travelers from India, where gold is considered an important part of the culture. Indian tourists had been allowed to enter Bhutan for free prior to 2020. Bhutia adds travel agents believe introducing the tourism fee for Indian citizens has deterred cost-conscious travelers from visiting. One Bhutan-based travel executive said the country has seen a roughly 50 percent drop in visitors from India from pre-Covid levels.
However, Bhutia notes certain conditions must be met before travelers can obtain duty-free gold, including spending at least one night in a certified hotel. 
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Good morning from Skift. It’s Wednesday, March 22. Here’s what you need to know about the business of travel today.
Episode Notes
Hotels are paying close attention to an increasingly influential set of travelers — Gen Z, or those born after 1996. This young generation is prompting hotels to rethink, and adopt, strategies that may even become permanent for guests across all their segments. So what steps have hotels been taking? Skift examines their marketing approaches in a deep dive by Senior Hospitality Editor Sean O’Neill and Contributors Sherry Sun and Carley Thornell.
As members of Gen Z have reported greater loneliness than people in earlier generations, hotels could create spaces where travelers can connect with others, including locals. Johnny Quach, chief marketing officer at online travel agency Hostelworld, said it puts prospective guests in an online chat with other travelers staying in their hostel. In addition, one expert believes that many hotels will likely turn to year-round programming to attract members of specific subgroups, citing a local pickleball tournament as one possible activity.  
And with Gen Z travelers placing greater emphasis on enjoying experiences such as food tours during their trips, hotels could also devise creative ways to make stays more affordable. Yoshiharu Hoshino, CEO of Japan’s Hoshino Resorts, said his company has added installment payments that enable travelers to pay for a trip over six months. He noted that option has been popular with members of Gen Z. 
Next, New York’s LaGuardia Airport has long been derided by many travelers and locals. But its perception has drastically changed after what Contributor Ted Reed describes as a miraculous resurrection. 
Reed reports that LaGuardia’s transformation included rebuilding Terminals B and C as well as five miles of roadway. Terminal B was recently recognized by one transport rating firm as the world’s best new airport terminal. It’s also the first terminal in North America to receive a five-star airport terminal rating. An executive who oversaw LaGuardia’s reconstruction said it was the airport’s mission to make it a place travelers would love after having been heavily criticized by then-Vice President Joe Biden in 2014. 
Finally, prominent TV shows can teach viewers valuable lessons. So Contributor Louise Felsher delves into what event planners can learn from the HBO smash hit The White Lotus, especially with more professionals resuming in-person gatherings.
Felsher lists five lessons the show centered on the same-named fictional hotel chain can provide industry executives. She writes that event planners can avoid the menu fatigue that characters have experienced by selecting venues with multiple restaurant outlets. Felsher adds that savvy event planners prepare activities in advance for guests, citing an example of a father and son relegated to snorkeling in murky seawood due to their failure to plan ahead. 
Felsher also recommends event professionals spare no expense on medical resources, noting that each season of The White Lotus begins with a murder. She adds that preparing for attendees’ safety should be routine. 
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It’s Tuesday, March 21, 2023
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Luggage delays at airports have made travel chaotic for hundreds of thousands of flyers in recent years, and some experts believe the problem will only get worse with passenger numbers expected to surpass 2019 levels soon. So what are the main cases for those airline debacles? Travel Technology Reporter Justin Dawes examines what drove the wave of disruptions as well as possible solutions to prevent even more delays.
Dawes writes that outdated baggage technology has contributed mightily to luggage delays, noting that systems that transfer bags are typically decades old. Most airlines still track bags with a paper tag containing a barcode. The aviation industry’s struggles have also been compounded by difficulties in relaying critical pieces of data. One travel executive said there’s no standard way airlines and airports share information, with Dawes adding the issues of luggage delays are more pronounced at major hubs. 
Meanwhile, Dawes notes several startups are looking to automate baggage technology, one of which is developing robots that could deliver bags to passengers after they land. 
Next, we profile Tiny Urban Escapes, Indianapolis’ first Black and female-owned hotel. Contributor Leslie Barrie reports it’s tapping into luxury and sustainability to bring travelers to an overlooked part of the city. 
Barrie writes that founder and CEO Robin Staten-Lanier wanted to do something forward-thinking and sustainable when developing the concept for Tiny Urban Escapes, a wellness retreat and hotel that opens this July. So Staten-Lanier chose four upcycled shipping containers to create suites and a glass pavilion to create a green space at the hotel. 
Staten-Lanier said she’s working to ensure the hotel benefits its neighborhood as a whole. The Tiny Urban Escapes doesn’t have a restaurant, which Staten-Lanier said is meant to encourage guests to dine at local eateries. She did acknowledge that some local residents have been concerned about the hotel possibly causing gentrification.  
Finally, India will invest about $12 billion in its aviation infrastructure to meet the growing demand for air travel in the country, writes Middle East and Asia Reporter Amrita Ghosh in Skift’s India Travel Daily newsletter.
Ghosh reports Indian officials aim to open 70 more airports by 2025 as well as building new terminals. In addition, the country’s civil aviation minister said the number of jets in Indian carriers’ fleet will almost triple in the next five years. India has eased leasing rules for airlines to help them address aircraft shortages.
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It’s Monday, March 20, 2023
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American Airlines has opted to withhold 40 percent of its airfares from traditional retail channels on April 3, infuriating travel agents who had vehemently argued the impending removal would hurt business travelers, reports Corporate Travel Editor Matthew Parsons.
Parsons writes the American Society of Travel Advisors pleaded in a letter to American Airlines to push the removal to the end of 2023. The trade group said that many corporate travel agencies and distribution systems would be unable to quickly implement New Distribution Capability, technology that gives airlines more control over airfares. The society also contended that travel agencies’ struggles in using the technology would disrupt the booking process, claims that American Airlines refuted.
Next, Cambodia has made significant investments to improve the visitor experience at Angkor Wat, its most popular tourist attraction. But Global Tourism Reporter Dawit Habtemariam writes its strategy includes controversially relocating communities near the famous temple complex, moves that threaten their livelihoods.
Habtemariam reports Cambodian officials have relocated nearly 10,000 people as part of its efforts to preserve the temples and maintain its UNESCO World Heritage Site status. The Cambodian government has given residents land plots of land far from Angkor Wat in exchange for their relocation. Mark Howarth-Archer, an executive at tour operator G Adventures, said the government is using threats to Angkor Wat’s heritage status as a reason to move villages.
Habtemariam notes that many residents of the relocated villages had established businesses to serve visitors to Angkor Wat. Although one local travel executive argued those forced to relocate weren’t being left out to dry, Howarth-Archer said participating in the tourism industry would be a challenge for them. Habtemariam writes that some relocated residents are living roughly 45 minutes away from Angkor Wat by motorbike.
Finally, Greek carrier Aegean Airlines rode its country’s tourism boom to a third consecutive profitable quarter, reports Jay Shabat, Senior Analyst at Airline Weekly, a Skift brand.
Shabat writes Aegean recorded a 2 percent operating margin in the fourth quarter. That’s a 1 percentage point increase from the same period in 2019. Shabat adds any fourth quarter profit for a Greek airline is considered a victory, with the country’s carriers typically posting losses during the winter. While Athens experienced a slight drop in fourth quarter airport traffic from 2019 levels, major Greek island resorts saw double digit increases from the same timeframe.
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