44 episodes

Take your professional skills to the next level with Skill Up. Each season brings quick and practical lessons for you to learn everything you need to know about the most sought-after business skills. Advance your career, show off your skills, and grow your business. Hosted by Matthew Brown.

Skill Up HubSpot Podcasts

    • Business
    • 4.6 • 32 Ratings

Take your professional skills to the next level with Skill Up. Each season brings quick and practical lessons for you to learn everything you need to know about the most sought-after business skills. Advance your career, show off your skills, and grow your business. Hosted by Matthew Brown.

    How A Sales Manager at LinkedIn Builds a Buyer-first Selling Strategy

    How A Sales Manager at LinkedIn Builds a Buyer-first Selling Strategy

    Very few (3%) buyers find salespeople “trustworthy.” Kwesi Graves, Sales Manager at LinkedIn, wants to change the perception of people in his profession.  To do that, he champions a methodology called “buyer-first selling” for his team of reps. He prioritizes quality over quantity in his team’s outreach strategy. He also emphasizes the importance of figuring out the buyer’s context, encourages his team to spend more time researching than reaching out.

    Check out the 2021 Sales Enablement Report to learn more.

    • 12 min
    Why Sales Enablement is Critical For Revenue Growth

    Why Sales Enablement is Critical For Revenue Growth

    In our recent 2021 Sales Enablement Report, we saw that 65% of sales teams that outperformed revenue targets in 2020 had a dedicated sales enablement team or function at their company.
    Chris Pope, Director of Sales at Crayon, also believes that sales enablement is a critical function for any business. He believes that sales teams should prioritize it at every level - from the leaders down to the reps, and, in this video, he talks through his tips to make it more effective.

    Check out the 2021 Sales Enablement Report to learn more.

    • 8 min
    How to Help Your Sales Team Stay Productive During a Time of Change

    How to Help Your Sales Team Stay Productive During a Time of Change

    According to Bryan Elsesser, the former Sr. Director of Sales at Aircall, 71% of salespeople are fatigued this year. Fatigue is a difficult problem to address, especially on a team where metrics are so important, but it’s not impossible. After landing in sales development, Brian now focuses on the earlier stages of the sales cycle -- identifying and connecting with leads. He talk about what he’s learned managing his sales team and how you can help your own sales team stay productive during a time of change.

    Check out the 2021 Sales Enablement Report to learn more.

    • 11 min
    How Sales Leaders Should Approach the New Norm

    How Sales Leaders Should Approach the New Norm

    Sales leadership is a difficult job in general. Especially in the middle of a pandemic. But at the end of the day, sales teams are still responsible for driving new revenue growth. So how should sales leaders approach 2021?
    Suzie Andrews, CEO of Stark Associates (Sandler Training licensee), talks through how sales leaders should approach thew new norm and how sales reps can grow into the best sales leaders.

    Check out the 2021 Sales Enablement Report to learn more.

    • 9 min
    How to Enable Your Sales Team with Data & Intelligence

    How to Enable Your Sales Team with Data & Intelligence

    Sales teams are getting access to more advanced analytics than ever before with improving technology. And what perfect timing for that tech to improve, because detailed and focused analytics are crucial for leading a remote sales team. Reliable analytics can help managers focus their weekly check-ins with reps, higher-level leaders focus on high impact opportunities, and give the C-suite visibility into the health of the sales org.
    Annelies Husmann, Head of Enterprise Sales over at Gong, sat down to tell us how she's managing her remote team and how she adapted to the changes in 2020.

    Check out the 2021 Sales Enablement Report to learn more.

    • 11 min
    Search, SEO, and YouTube

    Search, SEO, and YouTube

    YouTube is the world’s second biggest search engine. So, there are two ways to think about search when it comes to YouTube.

    First, you need to figure out how to get your videos to rank higher in YouTube itself. Second, you need to think about how you can optimize your videos so they rank higher in Google.

    • 9 min

Customer Reviews

4.6 out of 5
32 Ratings

32 Ratings

ctperson ,

Meaningful info

Great content! The last episode goes a bit off the rails (“all voice assistants are always listening to you” is outside Matt’s area of expertise). Overall great

pat.himanshu ,

Cringeworthy

Read Title

J. Lugo ,

Love Hubspot

They’re always giving meaningful and actionable advice.

Top Podcasts In Business

Ramsey Network
NPR
iHeartPodcasts
Vox Media Podcast Network
Guy Raz | Wondery
Andy Frisella #100to0

You Might Also Like

Hubspot
Eric Siu & Neil Patel
HubSpot
HubSpot
The New York Times
HubSpot

More by HubSpot

Daniel Pink, powered by HubSpot
HubSpot
HubSpot
HubSpot
Matthew Brown & Sam Balter