SKILLS in Action: Empowering Vegan Business Dreams Vegan Mainstream

 In the fast-paced world of social media, it's easy for vegan business owners and entrepreneurs to feel the pressure to constantly share their lives and business ventures with the world. But is this always the best approach? In this episode, we dive into the importance of setting boundaries between your personal life and your business brand in the online space.

While it's essential to create an authentic connection with your audience, it's equally vital to protect your personal space and prevent burnout. We explore the significance of finding a balance that allows you to share glimpses behind the scenes without compromising your privacy.

Join us as we share practical tips for navigating the lines between public and private sharing on social media platforms. Learn how to differentiate the content you post for personal profiles versus business platforms, and how to tailor your posts to suit the preferences of your audience.

We also delve into the concept of finding your unique balance, setting clear boundaries, and staying true to your values as a vegan entrepreneur. By the end of this episode, you'll be equipped with three essential questions to ask yourself when the lines between personal and business life start to blur.

Discover the key to managing your online presence effectively while safeguarding your personal time and space. Tune in now to learn how to strike the perfect balance between privacy and building your business brand.

Lesson Reference For Paid Members: https://skills.veganmainstream.com/c/content-marketing/private-or-public-setting-your-business-boundaries 
Want to access this lesson and more? Become a paid SKILLS member: https://veganmainstream.com/vegan-online-training-community/ 

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You deserve to have a space for you – a place in time where you can let your guard down, and you don't have to filter or be concerned about how you'll be perceived in the moment. We all deserve that space, where it's okay to just be in the moment and not be evaluated all the time. But if we start to blend our lines, if we start to feel like everything we do is for public consumption, we can lose ourselves, and we can lose opportunities to enjoy time with friends, families, and loved ones. What can happen is our businesses can consume us. 

-Stephanie Redcross West
 
Notes:
😇 [01:05] Setting boundaries in your social media marketing, business and private life. 
✍🏾 [02:39] Lesson focus important for everyone: write down your rules.
🥅 [07:54] Making space for personal time and experiences can lead to more authentic interactions.
[13:22] How to step away from social media: evaluate how your social media affects you.
🎯 [15:39] Identifying if you are in burnout or heading in the wrong direction and reflecting. 
🫨 [16:22] Business vs private boundaries: getting too deep into your business consumes you.
🤩 [18:22] What inspires you and what do you love outside of your business?
🌞 [20:00] The way to stand out is to be fully you and authentic to yourself: sharing vulnerable moments. 
🗝️ [24:00] Key activity about your content: categories of information you want to share.
🚶🏾‍♀️ [26:02] Walk, run, sprint: walk on the path of your boundaries in next 30–90 days.
3️⃣ [29:18] Private or public setting boundaries for your business lesson: three questions to ask yourself. 
⚠️ [31:35] Rules that keep you out of the danger zone: some guidelines to put in place.
 
 

Ready to navigate the exciting world of social media for your vegan business? Don't fret, we've got you covered! In this episode, we'll walk you through the major platforms and help you find the perfect fit for your brand.

Starting small is the key, so don't overwhelm yourself by trying to do it all at once. We'll guide you through each platform's strengths and the type of content they excel in. Whether you're all about visuals, storytelling, or quick updates, there's a platform that suits your style.

From the friendly connections of Facebook to the picture-perfect pins on Pinterest, we've got the inside scoop on what works best. Instagram, YouTube, Twitter, LinkedIn, and TikTok are all in the mix too, so you can choose the ones that resonate with your vegan business.

Take your time to find the right mix of platforms, and watch your audience grow as you build your brand's online presence. Tune in now and simplify your social media journey!

Lesson Reference For Paid Members: https://skills.veganmainstream.com/c/social-media/driving-sales-via-social-media 
Want to access this lesson and more? Become a paid SKILLS member: https://veganmainstream.com/vegan-online-training-community 

Quote: 
Social media is a marketing tool. It's not the success of your business. You have to balance the tools versus your objectives. Sometimes it's more important to get started, get active, get educated, and be successful – even in a small corner of the world – which may be a small corner of the social media world. Once you understand how these platforms work for your business you'll start to learn from your experiences and learn to apply them instead of thinking you have to have all the answers when you start.

- Stephanie Redcross West
 
Show Notes
😇 [01:04] You don’t have to be everywhere: picking the right platform for your brand.
👁️ [02:44] Lesson focus: for newbies starting the business – when decision fatigue kicks in.
🎯 [04:17] How you can get more from being targeted than going wide: knowing the nuances of each platform is very important.
🤔 [08:36] How to pick your platform: strategic thinking about data, type of content, and commitment level in figuring out where you can make an impact.
🦋 [13:40] Life of your content and traction: the difference between YouTube and other networks.
🏎️ [15:33] Sprint: choose your platform fast because posting is just a piece of the puzzle.
🌞 [18:38] Social Media From Scratch Course. 
 
 

Description: 
Join host Stephanie in this game-changing episode of the SKILLS Podcast as we delve into the world of efficient payment processes for your vegan business. It's time to build a strong backbone and make getting paid effortless and enjoyable for your valued customers.

Discover how a hassle-free payment process can set your business apart and drive customer loyalty. Stephanie shares actionable tips to simplify your payment flow, offering multiple options and empowering your customers with choices.

Building a strong infrastructure doesn't have to be daunting. Take it one step at a time, ensuring your systems align with your current business stage. Small upgrades can make a significant impact without overwhelming your resources.

Join us for this essential episode of the SKILLS Podcast and embark on a journey to simplify getting paid. Let's make the payment process a breeze and create an unforgettable customer experience together!

Lesson Reference For Paid Members: https://skills.veganmainstream.com/c/proposals-invoicing-payments/building-backbone-for-your-business-taking-the-pain-out-of-getting-paid 
Want to access this lesson and more? Become a paid SKILLS member: https://veganmainstream.com/vegan-online-training-community/ 

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Growth isn't always about more - growth is truly about optimization. It's about looking at what you're doing and fixing it. This is really true for everything in your business. You have to spend time walking a mile in your customer's shoes. At times in our business, we get so deep in it – that is our perspective as the business owners, as the managers in these businesses, as the people who are responsible for delivering on the service and products – that we forget that we can't just look through that lens. The majority of the time, we have to switch the lens and look at the business and experience the business from the customer's perspective. 
– Stephanie Redcross West
Show Notes✌🏾 [01:05] Ensure that your purchase process is easy, simple and hassle-free for your customers. 👀 [04:01] Lesson focus for growing businesses: you need enough experience to make improvements - evaluate your sales processes.📈 [08:08] Lesson focus for scaling businesses: make sure you don't have leaks in your sales process, getting paid process + check your analytics.📌 [11:46] Importance of process mapping to simplify payment processes and reduce pain points for customers.🤓 [14:37] How to work with invoices: reminders for invoices that are due, type of invoices.🧠 [17:29] Payment processes are different on each platform: Stephanie’s solution for different platforms.💲 [20:12] Adding different payment options to your website: hassle-free experience and quick purchasing time seals the deal.🏃🏾‍♀️ [23:24] Sprint/run strategy: don’t wait, this is impacting your business on a daily basis. ⌚ [26:26] Taking minutes from the process: reducing friction by 20% is huge for your business.🐌 [27:33] Something is slowing down your customers: list of things you can do to make your customer decide to purchase faster.👓 [29:10] Growth is truly about optimization: importance of experiencing your business from a customer’s lens.💰 [31:24] Finding money without getting into more marketing: generate more sales with quick changes.

Welcome back to the SKILLS Podcast! In this episode, we're diving into the world of lead capture and how it can revolutionize your business. Stephanie is here to guide you through effective lead capture processes that will help you expand your email list and connect with your audience like never before.

The importance of having a solid lead capture strategy cannot be overstated. It's the key to ensuring that all the fantastic content you create is not only visible but also acts as a valuable asset for you and your audience. Discover how to maximize the reach of your content and create compelling offers that entice visitors to join your email list.

Stephanie introduces five powerful lead capture options that can supercharge your email list growth. 
First up, the Homepage Feature Box—learn how to strategically place an eye-catching offer on your homepage to capture traffic and convert visitors into loyal subscribers.
Next, explore the Header or Footer Bar—a subtle yet highly impactful way to engage website visitors and encourage them to take action.
Landing Pages take center stage in the lead capture journey—Stephanie shares the magic of hyper-focused pages that lead visitors towards specific actions, all while offering valuable lead magnets.
But we're not stopping there! Stephanie discusses the simplicity of End of Blog Post captures—a perfect method for providing content upgrades and gathering email addresses effortlessly.
Lastly, explore the Content Library Lead Capture Page—a streamlined way to offer a content library to your audience while safeguarding it with a password.

No matter your current skill level or resources, Stephanie emphasizes that the key is to get started. Whether you're a seasoned pro or just starting out, these lead capture strategies will set you on the path to your first 500 subscribers and beyond.

Join us for this episode of the SKILLS Podcast as Stephanie Redcross West demystifies the lead capture process and shows you how to grow your email list with ease. Get ready to expand your reach, connect with your audience, and elevate your business to new heights!

Tune in now and unlock the power of lead capture to fuel your business growth. Let's make waves in the world of email marketing together!

Lesson Reference For Paid Members: https://skills.veganmainstream.com/c/email-marketing/getting-subscribers-the-lead-capture 
Want to access this lesson and more? Become a paid SKILLS member: https://veganmainstream.com/vegan-online-training-community/ 
  
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When people become interested in your brand and your product, if they don't have a way to take the next step, you've kind of stunted the growth potential of your business. You can have this amazing PDF document or something that you're giving away – but if you don't have an easy way for people to find this option to download your amazing guide, or program, or recipe, it becomes cumbersome to receive it. It becomes like your best-kept secret. And we don't want your marketing to be in secret, we want your marketing to be something that everyone knows about and everyone is aware of. The way to do that is to make sure that you have multiple ways throughout your website that people can drop their name and email address in to access your materials to get on your email list.

– Stephanie Redcross West
  
Show Notes
📩 [01:04] Not thinking about captivating people’s attention: drive your email growth.
🎯 [03:30] Target audience: this is for starting and consistently growing businesses.
📈 [05:24] Do you have a way to build your email list: social media can be lost, so support people via emails.
✌🏾 [07:04] Service-based brands need this: help people see your expertise and extinguish you in the market.
📋 [09:15] What is lead capture? How to get people on your mailing list.
▶️ [11:31] Homepage, header and footer, landing page powers.
🍀 [14:45] Blog posts and newsletters: where you should put an email l

Welcome back to the SKILLS Podcast! In this episode, Stephanie dives into the art of driving sales via social media. Get ready to learn the secrets of leveraging the power of social platforms to boost your business without it feeling like a sales pitch.

Social media can be a powerful tool for driving sales, but it's all about striking the right balance. Stephanie shares a golden rule for success: using social media to sell without actually selling. Confused? Don't be! Join us as we demystify this approach and explore how to feature your products or services in a way that captivates your audience and keeps them coming back for more.

Discover the magic of storytelling as Stephanie guides you through developing a compelling narrative around your offerings. It's all about showing your audience why and how they can benefit from what you have to offer.

Ever wondered about live streaming's potential in driving sales? We've got you covered! Explore the power of hosting live Q&A or product/service feature sessions. It's a fantastic way to demonstrate the value of your products or services and create an engaging experience for potential customers.

Direct messaging can be a valuable tool for staying top-of-mind and fostering meaningful conversations. Stephanie reveals how to use direct messaging effectively, gathering feedback and insights to enhance your sales approach.

And let's not forget about adding breadcrumbs to your posts! Learn the art of guiding your audience with carefully placed links that lead to captivating content and, eventually, your products or services.

Are you ready to elevate your social media game and turn your socials into profitable sales tools? Join us in this episode of the SKILLS Podcast as Stephanie Redcross West shows you how to master the art of driving sales via social media. Get ready to sell without selling, connect with your audience on a deeper level, and watch your business soar!

Tune in now and get ready to unlock the potential of social media to transform your business journey. Let's dive in and make an impact together!

Lesson Reference For Paid Members: https://skills.veganmainstream.com/c/social-media/driving-sales-via-social-media 
Want to access this lesson and more? Become a paid SKILLS member: https://veganmainstream.com/vegan-online-training-community/ 

Quote:
I don't want to set the wrong expectation that you don't have to actually sell you do have to sell, you have to ask people to buy – that is so crucial. But, you don't have to be the ‘monster under the bed’ to be effective in sales. You have to understand how to use sales in a way that doesn't feel like sales. I know that sounds kind of counterintuitive. “What do you mean, I'm doing sales, but it's not really sales?” 

What I'm really talking about is finding a way to connect with people using less of a ‘pushing the sale’ style and more of a style of educating. And seeing sales is more of a multistep process, as opposed to the same process over and over and over.
– Stephanie Redcross West
Show Notes: 
⚙️ [01:05] Sales is a hammer mill: how to do sales that are not really sales!😇 [03:10] We all have negative sales experiences. 🎯 [05:00] Lesson focus for growing businesses: targeting audience🌟 [07:36] Techniques you can use to blend your revenue generation goals with content, community, and overall marketing. 📅 [10:20] What are promotional calendars?💡 [12:30] Cross-channel support: use this strategy so your emails and social media are reinforcing each other.🧷 [16:42] Quick fix solutions: the power of multiple live-streaming and showing more to your customers.⚡ [19:03] Using SM to empower your live streams: talk directly about your product and service without turning all into a ‘buy-it’ session.🦸🏾‍♀️ [20:36] Help people understand that you will fit their needs and solve their problems.🏃🏾‍♀️ [22:34] Walk, run, sprint: the promotional cale

Step into the seemingly magical world of customer conversion with our host, Stephanie Redcross West! In this episode of Skills In Action, Stephanie reveals the secret to transforming your website into a client-captivating powerhouse.
Get ready to sprinkle some personalized magic into your marketing efforts! Stephanie shares her own mesmerizing journey, where she turned her website into a dynamic tool that caters to each visitor's interests. No more one-size-fits-all marketing—say hello to tailor-made touchpoints that leave potential clients spellbound.
But the magic doesn't stop there! Stephanie unveils the secret triggers that alert her when a potential customer is ready to engage. Discover how timely and personalized communication can help you guide your customers on the path to conversion, all while adding a touch of personal charm to your interactions.
Stephanie will also share some secrets to remarketing campaigns, banner ads, and Facebook ads. With her guidance, you'll learn how to cast gentle reminders that reignite curiosity and entice potential clients back into your virtual realm. Watch as your website becomes an engaging hub that captivates, convinces, and converts.
So grab your magic wands and tune in to Skills In Action as Stephanie Redcross West reveals the mystical secrets of the magic trigger. Don't miss this helpful episode that will turn your website visitors into delighted clients and customers in no time!
 
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All that website traffic that you've been fighting for - all those links, and backlinks and SEO, marketing and all those pages that you've built on your site, whether they're sales pages, and landing pages – all of those things can be working for you. But we want to enhance and make it better, and make sure that people aren't getting stuck, and one way to do that is to make sure that you have a process in place to follow up with people when they visit these critical and key pages on your website. 

– Stephanie Redcross West

Show Notes:

🔊 [01:05] Training podcast to help you enhance your strategies in marketing.
🧠 [02:38] How do you treat people when they get to your website?
👀 [03:43] Lesson focus: growing and scaling businesses – both service and product-based businesses – really need this tactic
💲 [05:13] Lesson for higher-end purchases: bundles and subscriptions.
🏎️ [06:04] Pipelines and funnels process: putting the right tools in place may help customers to make buying decisions faster.
✨ [08:30] Certain pages on your website are like magic: make sure to track all activities on them.
📩 [12:04] Importance of personal follow-up and offering support to potential clients.
🤔 [14:13] What are sales and landing pages: what to do when people don’t make the final step on your pages?
🚶🏽‍♀️ [15:40] Walk, run or sprint: three important steps to enhance the sales power of your website.
💸 [17:59] Look at your website and see how you can make your website do more for your business.
🍀 [19:40] Don’t market yourself only for awareness: you need customers too.

Links:
😎 Lesson Reference For Paid Members: https://skills.veganmainstream.com/c/pipelines-funnels/the-magic-trigger-turning-visitors-into-clients-customers
🚪 Want to access this lesson and more, become a paid SKILLS member: https://veganmainstream.com/vegan-online-training-community/