Skin in the Game

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Skin in the Game

Get ready for a front-row seat to the action with Skin in the Game! Hosted by sports marketing guru John Cimperman and seasoned sports business journalist Tim O’Shei, this podcast is your go-to source for the freshest and most fascinating business news in the world of sports. We don’t just stop at the headlines. Skin in the Game explains how these developments ripple through the Buffalo and Toronto sports scenes. From pro leagues to college rivalries and high school sports, we unpack how trends shape the competitiveness of your favorite teams and influence the fans who live and breathe regional sports. Each episode gives you the inside scoop on what’s making waves in your local sports world!

Episodes

  1. SEP 20

    The Truth About Sports Stadium ROI with Andrew Zimbalist

    In episode four of Skin in the Game, John Cimperman and Tim O'Shei get a data-driven assessment on the ROI of massive stadium build projects, such as the one for the Buffalo Bills in Orchard Park, NY, from Andrew Zimbalist, an economist, professor emeritus at Smith College, and author of more than two dozen books on the economics of sports.

    50 min

  2. SEP 13

    Marketing Trends with Terry Lefton

    On the third episode of Skin in the Game, John Cimperman and Tim O'Shei talk about the incredible rise of tennis pro-Jessica Pegula and gain insight on national sponsor trends in sports from Sports Business Journal's Terry Lefton, whose future marketing predictions include companies in the EV and weight loss drug business.

    41 min

  3. SEP 6

    All About Analytics with Mike Lewis

    Why are Buffalo Bills fans ranked 17 (up from 25) on a recent report, and will they ever get to #1? On episode two of Skin in the Game, John Cimperman and Tim O'Shei crunch the numbers with Mike Lewis, host of the Fanalytics Podcast and Professor of Marketing at Emory University.

    39 min

  4. AUG 30

    The Origin of Bills Mafia with Del Reid from 26 Shirts

    On the inaugural episode of Skin in the Game, John Cimperman and Tim O'Shei break down sports business headlines and welcome Del Reid, creator of Bills Mafia and founder of 26 shirts.

    41 min
  • 4 Episodes

About

Get ready for a front-row seat to the action with Skin in the Game! Hosted by sports marketing guru John Cimperman and seasoned sports business journalist Tim O’Shei, this podcast is your go-to source for the freshest and most fascinating business news in the world of sports. We don’t just stop at the headlines. Skin in the Game explains how these developments ripple through the Buffalo and Toronto sports scenes. From pro leagues to college rivalries and high school sports, we unpack how trends shape the competitiveness of your favorite teams and influence the fans who live and breathe regional sports. Each episode gives you the inside scoop on what’s making waves in your local sports world!

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