10 episodes

Skincare Social with Jennifer Rudd, Founder of Skincare Business Foundations, is dedicated to educating and inspiring skincare and beauty brand founders to help you build a brand that lasts – no matter which stage of the business journey you’re at! 
Are you stumbling on how to start your business? Are you struggling to navigate the complex maze of cosmetics regulations? Or wanting to grow your brand but unsure you've got the right foundations in place?
Join me weekly on the podcast as we lift the lid on industry secrets and must-know tips and tricks to transform your skincare venture into a flourishing, long-lasting business. Get cosy for fireside chats with your fellow founders sharing their start-up stories, real-world experiences and actionable advice. The lineup will also include copywriters, branding experts, graphic designers and other industry experts who share their wisdom on how to up-level your brand. Plus there’ll be plenty of compliance tips from me, your resident Compliance Queen!
Whether you're a seasoned beautypreneur or just starting out, Skincare Social is your go-to source for all things skincare business. Tune in, learn and connect with like-minded innovators in the beauty world.
Running your own business can feel like a wild, lonely adventure at times. Skincare Social is here to be your trusted and entertaining biz bestie, so you never feel alone in business again!Jen x

Skincare Social Jennifer Rudd

    • Business

Skincare Social with Jennifer Rudd, Founder of Skincare Business Foundations, is dedicated to educating and inspiring skincare and beauty brand founders to help you build a brand that lasts – no matter which stage of the business journey you’re at! 
Are you stumbling on how to start your business? Are you struggling to navigate the complex maze of cosmetics regulations? Or wanting to grow your brand but unsure you've got the right foundations in place?
Join me weekly on the podcast as we lift the lid on industry secrets and must-know tips and tricks to transform your skincare venture into a flourishing, long-lasting business. Get cosy for fireside chats with your fellow founders sharing their start-up stories, real-world experiences and actionable advice. The lineup will also include copywriters, branding experts, graphic designers and other industry experts who share their wisdom on how to up-level your brand. Plus there’ll be plenty of compliance tips from me, your resident Compliance Queen!
Whether you're a seasoned beautypreneur or just starting out, Skincare Social is your go-to source for all things skincare business. Tune in, learn and connect with like-minded innovators in the beauty world.
Running your own business can feel like a wild, lonely adventure at times. Skincare Social is here to be your trusted and entertaining biz bestie, so you never feel alone in business again!Jen x

    BioLIEgi: Unpacking the recent court case about Biologi's false and misleading claims (+ what it means for the cosmetics industry)

    BioLIEgi: Unpacking the recent court case about Biologi's false and misleading claims (+ what it means for the cosmetics industry)

    In this episode, I unpack the landmark 3-year legal battle involving skincare company, Biologi, and ingredient supplier, Plant Extracts. The case concluded with the companies found guilty of making numerous false and misleading claims, leading to an order to publish eight corrective notices so consumers can be made aware of what's happened.

    I'll be spilling the tea on:
    How the court case came aboutWhat exactly the court found them guilty of How Biologi and their stockists have responded (and what I really think of this)What this all means for the cosmetics industry going forward (and consumers)Lessons to be learned by other skincare and beauty businessesIt’s the biggest thing to happen in the Australian cosmetics industry, and has a widespread impact including Biologi stockists, brands using Plant Extracts' ingredients and consumers - so I hope you find this one interesting. Personally, I find it fascinating! 

    SHOW LINKS:
    The full court judgement can be read here: https://www.judgments.fedcourt.gov.au/judgments/Judgments/fca/single/2023/2023fca1265Read the blog version of this podcast: https://www.skincarebusinessfoundations.com.au/biologi-court-order-false-misleading-claims/My viral LinkedIn post about why 'others do it, why shouldn't I' is not a good defence for being non-compliant: https://www.linkedin.com/feed/update/urn:li:activity:7076313539862294528/Contact me if you need help with the regulations or want to make sure you're compliant: https://www.skincarebusinessfoundations.com.au/contact/Also feel free to contact me with your feedback on this episode, or if you want to republish my article to ensure your audience is aware of the findings 


    Let's connect on Instagram - @skincarebusinessfoundations and @skincaresocial.au

    • 28 min
    The branding secrets every skincare and beauty brand owner needs to know - with Alex Stockdale, Haven Studio

    The branding secrets every skincare and beauty brand owner needs to know - with Alex Stockdale, Haven Studio

    Dive into the dynamic world of branding with Alex Stockdale of Haven Studio, who has loads of experience creating beautiful skincare and beauty branding and websites. Alex shares her expert insights on establishing and growing a compelling brand identity. This conversation is a treasure trove for business owners eager to understand and harness the power of effective branding.

    In this episode, Alex explains:
    The key differences between brand and branding and why both matter to your business.Why having a solid brand strategy is ESSENTIAL and how it can elevate your business.Where your brand story fits into your overall strategy and how to make it resonate with your audience.Practical tips for building a strong brand on a limited budget.Key questions to ask and red flags to watch for when selecting a branding expert.
    Plus, we discuss a standout example of a skincare brand that has mastered its branding and what you should know before starting your branding journey.

    SHOW LINKS:
    Build your unique brand story in 60 minutes or less! Grab Alex's free brand story workbook: https://view.flodesk.com/pages/64994d3c62064444ccff3150Join Alex's super-low-cost course "Be the Brand", which goes over all the basics with an interactive workbook to create your own foundational brand strategy: https://sso.teachable.com/secure/1179699/checkout/4901422/be-that-brandConnect with Alex on Instagram: https://www.instagram.com/havenstudioco/Check out Alex's podcast: https://www.instagram.com/brandologypod/Visit the Haven Studio website: https://www.havenstudio.com.au/Starting a skincare business? Download my free Skincare Business Starter Guide: https://www.skincarebusinessfoundations.com.au/how-to-start-a-skincare-business/Let's connect on Instagram - @skincarebusinessfoundations and @skincaresocial.au

    • 32 min
    From tradies to the Today Show and making $100k in 3 months of launching - with Zac London, Frase Skincare (+ how I can help you launch)

    From tradies to the Today Show and making $100k in 3 months of launching - with Zac London, Frase Skincare (+ how I can help you launch)

    In this episode I've got another inspiring founder story for you with Zac London, Co-Founder of Frase Skin, who's also been one of my students and clients. Zac launched Frase Skin only 6 months ago with his younger brother Beau, and they're already making huge waves in the men's skincare space. 
    We chat about:
    Why they took three years to launch the brandThe one thing that's been a gamechanger for their marketing - and helped them make $100k in sales in 3 months of launching!Navigating the shift from a predominantly male industry to a female-dominated industryWhat it's like to work with a siblingHow they got featured on top news website and scored an interview with Karl Stevanovich on the Today Show.As I mentioned in the interview, one of the things Frase Skin did really well was taking all the right steps to set the foundations for success - doing the courses, getting the coaches, consulting the experts. They weren't afraid to invest the money to ensure they had all the right things in place before they launched. And their efforts are paying dividends!
    If you too want a step-by-step framework to launch your own brand, from someone who's been there done that, you'll love my Label Launchpad program! It's a nine module program that runs over 12 weeks where you'll learn all the basic building blocks of setting up a skincare business for success. 

    We cover everything from what types of insurances you need, branding, market research, competitor research, how to have a compliant label, what you need to put on your website, sales channels for your business and marketing 101 - and so much more. Learn more here: https://www.skincarebusinessfoundations.com.au/launchpad/
    SHOW LINKS:
    Frase Skin website: https://fraseskin.com.au/Follow Frase Skin on Instagram: https://www.instagram.com/fraseskinau/Get started on your own brand with my FREE Skincare Business Starter Guide: https://www.skincarebusinessfoundations.com.au/how-to-start-a-skincare-business/Let's connect on Instagram - @skincarebusinessfoundations and @skincaresocial.au

    • 23 min
    An open and honest conversation about fearmongering and misinformation in the skincare world - with Candice Sangster, Sanctyouary Beauty (+ my advice on what to do instead)

    An open and honest conversation about fearmongering and misinformation in the skincare world - with Candice Sangster, Sanctyouary Beauty (+ my advice on what to do instead)

    Candice and I met at an in-person business workshop early this year. Candice runs Sanctyouary Beauty Studio in the heart of Maleny, offering holistic beauty services and spa packages, as well as makeup lessons using natural products. We connected straight away and have stayed in touch since. 

    Recently, I slid into Candice's DMs after she shared a post on 'toxic' chemicals in skincare. I explained why I'm not a fan of these posts, and we had a constructive convo in the DMs which we decided to continue on-air for the podcast! 

    In this episode, Candice and I have an open and honest conversation about the fearmongering and misinformation that's SO prevalent in the skincare and beauty industry at the moment. 

    Tune in to hear us share our views and ask the tough questions about: 
    What fearmongering is and why it's bad - and whether it's always deliberate or notWhat THE MOST harmful thing actually is (it's not what you think)How hard it is to know what information to trust - and where to go for the factsHow to better market your products instead of using the same tired, old 'free-from' claimsThis is an important topic and so much more needs to be done to reverse the tidal wave of misinformation, so I share my top 3 takeaways so you can make sure you're part of the solution, not the problem! 

    You don't want to miss this episode!
    SHOW LINKS:
    Visit the Sanctouary websiteFollow Sanctyouary on InstagramListen to last week's episode on how to make compliant claims about your cosmetic products and the 5 biggest mistakes to avoidSee the full show notes for the people and businesses I mention in the episode where you can learn more about the facts about cosmetic safety.
    Let's connect on Instagram - @skincarebusinessfoundations and @skincaresocial.au

    • 30 min
    The 5 biggest marketing claims mistakes made by skincare and beauty founders (+ how to avoid them)

    The 5 biggest marketing claims mistakes made by skincare and beauty founders (+ how to avoid them)

    It's no secret that making claims about your cosmetic products can be one of the most challenging parts of being a skincare and beauty brand owner:
    Can I say this about my product? Can I write this on my social media? Can I add this to my label? Am I going to get in trouble with the regulator if I say this?And it can be hard to find information online that's Australian-based. So that's why this episode is dedicated to claims!

    It's important to be compliant, because these regulations exist to protect your consumers - making sure they aren't misled and have the right information to help them make their purchase decision (and remember, at the end of the day we are all consumers, right?!)

    In this episode, we'll deep dive into the 5 biggest mistakes when it comes to making claims about your cosmetics, including: 
    Making therapeutic claims about cosmeticsMaking vague claims that could mislead consumersMaking false claimsSpreading misinformationUsing cliche and overused claims Listen to the episode to learn more about each of these mistakes and most importantly - how to avoid them!

    Plus I cover:
    Why you shouldn't use the phrase 100% naturalWhy I recommend using a copywriter with experience in the beauty industryWhat can REALLY happen if you're not compliantThe 3 questions to ask yourself before making claims about your products.One thing I forgot to mention in the episode my saying when it comes to claims - "If in doubt, leave it out!!" 

    But it's even better if you know what you can legally say - so check out the show links for how I can help you with this. 

    SHOW LINKS:
    Learn how to make compliant claims with Compliance Confidence, which includes my Cosmetic vs Therapeutic Claims Handbook with Cosmetic Claims Dictionary (aka your new go-to bible on claims). This self-paced 4 module course covers how to comply with Australian regulations - and takes less than 5 hours to complete!Blog - Cosmetic versus therapeutic claims: What's the difference?Blog - How to make compliant sustainability claims (& avoid greenwashing)99% of labels I review are non-compliant - have yours checked in a Label Review.See my other cosmetic regulatory consulting services.In next week's episode, Candice Sangster from Sanctyouary Beauty comes in for an open and honest conversation about misinformation and fearmongering in the beauty industry. This will be such an eye-opening episode, so  subscribe on Spotify or Apple Podcasts to be notified when the next episode drops! 
    Let's connect on Instagram - @skincarebusinessfoundations and @skincaresocial.au

    • 27 min
    Lifting the lid on working with cosmetic chemists and manufacturers - with Saul Pyle, skinterest (+ my copycat)

    Lifting the lid on working with cosmetic chemists and manufacturers - with Saul Pyle, skinterest (+ my copycat)

    In this episode, I'll be talking to Saul Pyle, Founder and Creative Director of skinterest, all about product development and formulation. It's a big and important topic that a lot of new skincare and beauty brand owners don't really know a lot about because it's hard to find information online!

    Saul explains:
    The benefits of working with a formulatorMust-know facts about the new product development processThe truth about how long it REALLY takes to develop a new productWhat intellectual property is and what it means for you as a brandPlus I spill the tea on a copycat business I came across earlier this year and give you my 3 biggest lessons from that experience. Something that being so niche, I never expected to be a problem - but it was a nightmare!

    SHOW NOTES:
    Visit the skinterest website Get in touch with Saul and Georgia from skinterestThinking of starting a skincare brand? Download my Skincare Business Starter GuideLet's connect on Instagram - @skincarebusinessfoundations and @skincaresocial.au

    • 27 min

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