Skytale Insights Skytale Group

In this episode of Skytale Insights, hosts James Turcott and Ben Hernandez are joined by industry partners Brad Adatto, President of ByrdAdatto, and Michael Byrd, CEO of ByrdAdatto, to discuss the legal landscape in medical aesthetics. The four discuss several common challenges with regards to legality and compliance in medical aesthetic practices and offer strategic insights on how to overcome these obstacles.

Skytale Group and ByrdAdatto are co-hosting the Mergers & Acquisitions Summit at the 2024 Medical Spa Show! Register today to gain insights from industry experts about the deal structure and process and hear from peers who have been there before.

Register for the 2024 Medical Spa Show, here.

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This week on Skytale Insights, host Ben Hernandez brings in a special guest to dive deep into the dynamic world of dentistry. Joining him is Skytale's very own management consultant, Greg Mahoney, for an enlightening discussion on the innovative shift happening in dental practices – the integration of aesthetic service lines. Greg offers a wealth of insights drawn from his extensive experience within the dental industry, offering advice for dental practice owners seeking to expand their offerings to include medical aesthetic services. Tune in as Ben and Greg unpack the strategies and considerations that can propel dental practices towards greater success and patient satisfaction in this evolving landscape.


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In the latest episode of Skytale Insights, host Ben Hernandez, Managing Director & CEO of Skytale Group, had the pleasure of sitting down with Dr. Gretchen Frieling, CEO & Owner of GFace MD, for a second time to discuss her journey to becoming a business leader and its impact on her business’s growth.

In their follow-up discussion, Ben and Dr. Frieling explore her experience of transitioning from hands-on management to leading her business, highlighting the steps needed to get to where she is now and the importance of trust and empowerment within her teams. Through practical advice, Dr. Frieling emphasizes the importance of personal growth, humility, and strategic delegation in effective leadership.

Key Takeaways:

🔹Learn about how Dr. Frieling was able to break through transitioning from being hands-on in every aspect of her business to truly leading her team.

🔹Understand what it means to shift from a founder-led to a vision-led business model.

🔹Discover the positive impact of investing in your business, even if it entails temporary setbacks.

🔹Gain insight into the steps of building a business capable of operating independently from its founder.
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On this week's episode of Skytale Insights, host James Turcott welcomes Santosh Patel, President & Co-Founder of Complete Specialty Solutions, to the podcast. James and Santosh discuss a variety of topics in the dental industry to aid listeners as they try to grow and expand their practices in 2024.

Santosh shares insights and strategies aimed at driving growth and retention in the dental industry through three key areas: expanding services, harnessing AI, and implementing membership plans.

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In this episode of Skytale Insights, Ben Hernandez engages in a dynamic conversation with Audrey Neff, the Director of Marketing at PatientNow, shedding light on the fascinating intersection of aesthetics and the millennial demographic. Dive deep into the preferences and beauty trends that define millennials, the first generation with a substantial digital presence from an early age. Audrey and Ben explore various aspects, including popular aesthetic procedures among millennials, the embrace of technological innovations, and the shift towards a holistic approach to wellness.
Key Discussion Points:
Industry Demographic Overview: Learn about the roles that different demographics play in the aesthetic industry and how millennial purchasing power will affect the aesthetic industry in years to come. Popular Aesthetic Procedures: Discover some of the most sought-after aesthetic procedures among millennials, understanding the reasons behind their popularity and cultural influences.Tailoring Marketing Strategies: Gain insights into how medical aesthetic owners can tailor their marketing strategies to resonate with millennials. Ben and Audrey discuss values of the millennial demographic and provide strategies for creating messaging that aligns with their needs. How to Retain Your Millennial Patients: From membership programs to patient notes, discover tactics that will influence millennial decision-making and keep them coming back to your practice. Personalized Experience: Understand the millennial desire for education around treatment plans and how owners can create a more personalized experience by involving millennials in decision-making processes.Join Ben Hernandez and Audrey Neff on Skytale Insights as they unravel the intricacies of marketing to millennials in the aesthetics industry, offering actionable insights for med spa owners looking to connect with this influential demographic.











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In this episode of Skytale Insights, Ben Hernandez hosts Dr. Gretchen Frieling, MD, as they discuss her journey of entrepreneurship in medical aesthetics. As a triple-certified dermatopathologist and the founder of multiple aesthetic businesses, Dr. Frieling sheds light on the challenges of growing and managing a multi-location medical aesthetic practice alongside her other companies.

What you will discover:

✔️ Get an inside look at Dr. Frieling's unique transition into medical aesthetics

✔️ Discover key elements to building a beautiful business

✔️ Explore the delicate balance between entrepreneurship, leadership, and hands-on medical care

✔️ Listen in on Dr. Frieling's international experiences and observations, including regional differences and emerging trends in aesthetics

Click here to watch the podcast on YouTube. 

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