31 episodes

Sleaze-Free Real Estate Investing is a show for those of us who never felt at home in the “we buy houses” crowd. In this show, we take a stand against what we call the Lowbrow approach–the mainstream guru-seminar, distressed-seller approach that ends up giving real estate investors a slimy reputation. Instead, we discuss the strategies, tactics and philosophies we call the Thoughtful way–an enlightened approach to real estate entrepreneurship that focuses on constantly sharpening the sophisticated real estate entrepreneur’s three most critical capabilities: Seller relations skills, deal architecture skills, and opportunity vision. When all three of these capabilities are successfully in motion, you can make an excellent living today, AND build long-term wealth while creating value for everyone you touch along the way.

Sleaze-Free Real Estate Investing Jeff Stephens

    • Investing

Sleaze-Free Real Estate Investing is a show for those of us who never felt at home in the “we buy houses” crowd. In this show, we take a stand against what we call the Lowbrow approach–the mainstream guru-seminar, distressed-seller approach that ends up giving real estate investors a slimy reputation. Instead, we discuss the strategies, tactics and philosophies we call the Thoughtful way–an enlightened approach to real estate entrepreneurship that focuses on constantly sharpening the sophisticated real estate entrepreneur’s three most critical capabilities: Seller relations skills, deal architecture skills, and opportunity vision. When all three of these capabilities are successfully in motion, you can make an excellent living today, AND build long-term wealth while creating value for everyone you touch along the way.

    SFREI #27: Key Insights to Uncover About the Seller In Order To Make a Winning Proposal

    SFREI #27: Key Insights to Uncover About the Seller In Order To Make a Winning Proposal

    When the phone rings with a new lead, most average investors begin collecting INFORMATION about the PROPERTY. But as Thoughtful Real Estate Entrepreneurs, we know the most important thing to do is collect INSIGHTS about the SELLER. Gathering information about the property is easy. Getting to know our audience and who we are dealing with takes more skill, and will give us the best chance of being able to present a proposal that will resonate with them and be accepted. In this episode, we discuss the key insights we need to gather ABOUT the Seller in order to make a winning proposal to purchase their property.

    • 37 min
    SFREI #26: Marketing “What” You Do, vs. “How” You Do It

    SFREI #26: Marketing “What” You Do, vs. “How” You Do It

    When you’re marketing to off-market Sellers, you can either pitch your WHAT, or you can demonstrate your HOW. Lowbrow investors offer their WHAT in the first contact...what they can do, what they think the Seller wants, WHAT they think is attractive to the Seller. Instead, we Thoughtful Real Estate Entrepreneurs demonstrate our HOW. We don't say what we'd like to do; instead, we demonstrate HOW we work. In this episode, we discuss this critical distinction, and why HOW is better than WHAT.

    • 20 min
    SFREI Quick Takes: Direct mail marketing to off-market Seller leads

    SFREI Quick Takes: Direct mail marketing to off-market Seller leads

    In this episode of Sleaze-Free Real Estate Investing, host Jeff discusses several elements of successful direct mail marketing to off-market Seller leads. Topics covered include: 1) are all Seller leads equally valuable? 2) what’s the difference between direct mail strategy and gimmicks 3) how you should NOT measure results in your direct mail campaign, and 4) two critical marketing lessons—persistence and timing.

    • 23 min
    SFREI #25: When should you start negotiating with the Seller?

    SFREI #25: When should you start negotiating with the Seller?

    When you’re trying to buy a property off-market from a Seller, when do you start negotiating? The answer will likely surprise you, and it’s probably far earlier than you think! First, you must understand what negotiating REALLY is. In this episode, host Jeff discusses when--and how--negotiations with a Seller begin...whether you’re ready for them or not!

    • 25 min
    SFREI #24: How to optimize your deal to squeeze out the most value possible

    SFREI #24: How to optimize your deal to squeeze out the most value possible

    In this episode, host Jeff continues a deep-dive into the topic of Opportunity Vision--the ability to not only see what a property already is, but more importantly to be able to see what the property COULD be. Once you see this vision for the greatest possible opportunity, what do you next? In this episode, Jeff teaches how to take this vision and optimize the deal to capture this opportunity--and ultimately, to squeeze the most value possible out of every possible deal!

    • 35 min
    SFREI #23: Opportunity Vision--Seeing all the elements of possibility in a deal

    SFREI #23: Opportunity Vision--Seeing all the elements of possibility in a deal

    In this episode, host Jeff introduces the concept of Opportunity Vision--the ability to not only see what a property already is, but more importantly to be able to see what the property COULD be. Jeff explains three big categories of Opportunity Vision: physical and value vision, income vision and financial structure vision. When you learn Opportunity Vision, you learn how to squeeze the most value possible out of every possible deal!

    • 35 min

Customer Reviews

JenniRust ,

A breath of fresh air!

If you are a real estate investor - experienced or brand new - stop searching the archives and listen to this podcast! Jeff explains the why behind the how of finding your market, targeting the right deals, explaining key communication ideals, and so much more. Everything he does is based on finding the win-win for everyone involved in a real estate transaction, and the marketing examples and ideas are amazing. Puts everything into perspective for me, and I’m no longer feeling sleezy for being a REI. 😉

BlissfulMillionaire ,

Great info from a great guy!

I love Jeff's approach to real estate. He's a true relationship guy and teaches us how to stay human in a business that is often so focused on numbers. Thanks Jeff. Keep up the good work!

RealBobBoxler ,

Extremely Informative!

Jeff gets into extreme detail about how real estate deals come together. He gives us a very nuts and bolts perspective, which is refreshing in a world where most like to gloss over the details of how to actually get things done!

A fresh perspective on real estate investing and definitely many nuggets for the beginner as well as the seasoned pro!

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