Sleep Summit Show Sleep Summit Show

Shoppers are only going to one mattress store.

In this episode, Mark Kinsley hosts Esquire Advertising CEO Eric Gindley who gives us his insider, data driven information about mattress shoppers.

In a surprising finding, data shows that 88% of mattress shoppers in 2023 are only visiting one store before making a purchase; this number jumped dramatically from 57% in 2022. According to Grindley, the biggest piece of advise is to jump on new movers fast. New homebuyers are much more likely to buy a mattress after they move rather than before so use digital channels like streaming TV and social media to reach new movers right when they arrive.

Listen or watch to get real insights about the new shopper journey and get a taste of what Eric will be offering at Sleep Summit!


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Your past doesn't have to define your future.

In this episode, Jeff Giagnocavo, the owner of Gardner's Mattress and More, joins Mark Kinsley to co-host today's Sleep Summit Show. Together, they explore how leaders can create safe, nurturing spaces for their teams and Giagnocavo shares how he transformed his childhood trauma into motivation to lift others up.

Three key takeaways from this episode:

1) Leaders must demonstrate vulnerability and find empathy to understand their team. Suppressing emotions creates barriers.

2) Reframing problems as opportunities allows creativity to flourish. Teams should bring solutions, not just issues.

3) Turning trauma into power requires recognizing that today's stresses aren't yesterday's hurts. Leaders must respond with patience.

Plus, get a sneak peek into Giagnocavo new book "The Space for Leadership." In this book, he focuses on high-ticket small businesses and coaches them to grow through vision and strategy. By opening up about overcoming abuse, he aims to help leaders and teams unite in purpose.


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Sleep positions, beauty hacks and maintaining a seat at the table are all topics of conversation on this week's Sleep Summit Show takeover!

Pulling up a chair to the table to host this week's Sleep Summit show episode are the Director of Events Tara Kinsley and the Executive Producer of The FAM, Adrienne Woods, plus leaders female powerhouses from Mattress Firm and Bedhead Marketing. Together the four chat about integrating women’s voices in a typically male-dominated mattress industry. Megan Anderson, Director of Merchandising Transformation at Mattress Firm, shares insights from her 12 years of experience and Anna Hermosillo of BedHead Marketing draws on her background in various industries to provide a unique perspective.

The conversation centers around supporting other women and imparting wisdom to the next generation. Anderson advises finding confidence and speaking up in a "graceful way, while Hermosillo emphasizes standing firm and addressing hard conversations elegantly. Both agree lifting each other up is key.

Three key takeaways from this week's discussion:

1) Female mentorship is critical for guiding younger women entering the mattress industry. Leaders must seek out and connect with the next wave.

2) Integrating women’s voices in the room improves dialogue and brings fresh strategic thinking.

3) Industry events like Sleep Summit provide a platform for women to share ideas, best practices and encourage one another.


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Have you ever felt like your business is a rollercoaster ride filled with friction points? Mark Kinsley wants to help.

Mark Kinsley, CEO of Englander Mattress and host of The Sleep Summit Show podcast, knows the mattress industry faces its fair share of challenges. In this candid episode, he shares ideas for overcoming obstacles and finding momentum - personally and professionally.

In this episode learn to:

1) Let people help you. Kinsley tells a story about helping Matt Smith's son Parker style his hair one morning. It was their first interaction, but Parker was open to the assistance. Big takeaway: all need to recognize when help arrives and be willing to accept it.

2) Create momentum inducers. All journeys have friction points, but we can offset those with energetic momentum boosts. Events like Sleep Summit are powerful momentum inducers that reignite purpose and passion.

3) Align your vibe with your tribe. Surrounding yourself with the right community reveals blind spots and generates energy.

If you feel stuck or disconnected, this candid episode will get you thinking differently. Tune in to gain insight on building community, overcoming obstacles, and leading with purpose in business and life.


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He’s captain of the fastest growing mattress retailer in the country.

This is the talent you will find at Sleep Summit. We’re rewinding the clock and debuting an early Sleep Summit Show episode to showcase the people involved with Sleep Summit 2023.

Sleep Summit Show host Mark Kinsley sat down with mattress entrepreneur Matt Smith, founder of Snooze Mattress, who appeared on the hit TV show “Undercover Billionaire.” On the show, Matt built a business from scratch in just 90 days starting with only $100, without revealing his true identity.

Faced with this challenge, Matt created a new product and launched it within the tight timeframe, demonstrating his entrepreneurial drive. I

n this interview, Kinsley and Smith discuss ice baths, the strangest place Matt has ever slept, the state of the sleep economy, and Matt’s predictions for the industry in 2023.

Tune in to hear how Matt leveraged his skills and creativity on the show and his vision for the future of his disruptive mattress company!






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The mattress industry is undergoing massive disruption—is your store prepared?

Michael Magnuson, founder and CEO of GoodBed.com, has his finger on the pulse of the mattress retail industry. With over 20 years of experience researching beds and helping consumers find the right mattress, Magnuson has invaluable insights for retailers navigating today's challenges.

In this episode of the Sleep Summit Show, Magnuson breaks down the key threats facing retailers right now, from shrinking store traffic to fake online reviews. But it’s not all doom and gloom. Magnuson outlines several opportunities for brick-and-mortar stores to fight back, including improving website optimization, sales team training, and harnessing the power of authentic customer reviews.

The three big takeaways from this episode:

1. Stores must optimize their website not just for e-commerce sales but for driving overall business. This means having calls to action that get people into physical stores to try products.

2. Properly training sales staff on what real customer reviews say about products can greatly boost consumer confidence and drive conversions.

3. Sharing authentic customer reviews across stores is the only way for smaller retailers to gain critical mass of reviews per product to compete with fake review sites.

The mattress retail landscape is treacherous but far from hopeless. Heed Magnuson’s insights to steer your store towards smoother seas.


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