Sleep Summit Show Sleep Summit Show

The Taliban surrounded Chuck Ritter’s unit and shot him three times. He lived to tell the tale — and redeployed back to Afghanistan.

In this episode, decorated veteran Chuck Ritter sat down for a fascinating conversation sharing lessons learned over his 25-year career in Army Special Forces. Ritter highlighted the intense 2013 combat experience that resulted in him getting shot three times while rescuing an Afghan soldier. Showing unbelievable grit, Ritter returned to battle just months later after extensive surgeries and rehab.

Amidst riveting stories, Ritter unpacked leadership, self-improvement and optimization philosophies honed through hundreds of missions. Effective leaders must balance humility, self-awareness and decisiveness - listening yet synthesizing input to make necessary calls. He stressed that relevance requires constant learning and avoiding complacency.

The conversation offered motivating testimony to Ritter's courage and service alongside practical wisdom applicable far beyond war zones. Listeners can learn much from this heroic soldier's resilience mindset and leadership acumen.


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The dream of AI mattresses that rock you to sleep.

Rex Harris is the chief product officer at Bryte, a company creating restorative sleep technology using leading edge science. Now, Bryte is taking their mattress and including features of advanced AI and generative capabilities like Sleep Concierge, to provide tailored sleep advice and adjusts mattress comfort in real time.

In this episode, Harris discussed how Bryte leverages AI to create personalized sleep experiences. He explained that the mattress contains over 90 independently controlled air coils that gently inflate and deflate to mimic the feeling of being rocked to sleep. Paired with synchronized audio, Bryte’s signature “Somnify” experience induces deep relaxation, even in the middle of a bustling convention hall, as the host discovered after testing it out.

TAKEAWAYS

1) Bryte has evolved from using predictive AI that responds to the sleeper’s movements to conversational AI that provides empathetic sleep coaching.

2) The AI looks at long-term sleep data trends to make small but impactful suggestions, like nudging you to maintain a regular bedtime.

3) Bryte aims to partner with mattress brands to bring their transformative “inside” technology to more products, staying true to their mission of improving sleep for all.




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Get Intentional and energized for 2024!

Mark Kinsley, host of The Sleep Summit Show, goes solo in this week's episode shares some incredibly valuable insights to help you get intentional and energized as you wrap up 2023 and look ahead to the new year.

So where do you start?

First, break down your business planning into three key buckets: goals, strategies, and tactics. Clearly define your quantifiable goals for 2024, determine the strategies and resources needed to achieve those goals and finally, outline the specific tactics and assets required to execute your strategies. This goal-strategy-tactic framework provides a clear roadmap.

Second, create a one-sheet with your major initiatives for 2024. Refer back to this anchor document throughout the year to stay focused on key priorities amidst the swirl of business demands. Kinsley utilizes a "big ass calendar" to map out his year at a glance, scheduling personal adventures and other "big rocks" before filling in obligations and commitments.

Finally, emphasize the importance of balance across key areas like career, health, relationships, and recreation. As you plan your business goals for next year, be sure to also invest in yourself. Intentionally carve out time for fun, family, and self-care.

The new year presents a valuable opportunity to get clear and get energized. Use Kinsley's advice to create an intentional, balanced plan for 2024 success! Let his insights guide you in wrapping up this year strong.


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Sleep doesn't have to be elusive - a women's sleep expert reveals ways to help you get the best night's rest ever!

In this episode, Dr. Valerie Cacho joins Kinsley to discuss clinical hypnotherapy, the importance of sleep hygiene and signs of sleep apnea in women! Dr. Val is an integrative sleep medicine physician and women's sleep expert who founded Sleephoria to help midlife women struggling with sleep and provides a holistic approach to improving sleep.

Key Takeaways:

1) Clinical hypnotherapy retrains the brain for relaxation and sleep by accessing the subconscious mind. Dr. Val describes using positive visualization and suggestions to reprogram thought patterns around sleep. She shared an amazing success story of a patient sleeping only 3-4 hours a night who increased sleep time to 8 hours after just two sessions.

2) Dr. Val shares sleep hygiene tips like sunlight upon waking, a consistent bedtime routine, and reserving the bed for just sleep and sex. She cautioned against using the comfortable mattress as a place to watch TV or work, which confuses the brain's sleep signals.

3) Sleep apnea represents differently in women. She reveals that women can have sleep apnea with milder symptoms like morning headaches, fatigue and irritability. Only a third of primary care doctors screen for sleep issues, so women should be more proactive in asking for sleep assessments.

Don't miss this incredible episode!


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Struggling to stand out in the mattress industry? Darren Sparks, president of BedTech, shares his playbook for success in this episode of The Sleep Summit Show.

Mark Kinsley, sat down with guest Darren Sparks, president of BedTech, to discuss the bedding industry and keys to success in retail mattress sales.

Darren spoke about the importance of customer service, providing value to the customer, and properly training sales staff. He emphasized being energetic, friendly, and solution-oriented when interacting with customers to create a memorable experience. Darren also talked about hiring top talent, treating employees well, understanding their motivations, and speaking their “love language” to get the best performance.

Three key takeaways from Darren:

1) Focus on speedy customer service. Jump on issues immediately and have a sense of urgency.

2) Offer high quality products at reasonable prices. Customers want to feel they are getting good value.

3) Invest in sales training. Employees won’t sell what they don’t understand. Make sure they are knowledgeable about products.

Darren highlighted the benefits of split head adjustable bases, a growing product category that allows couples to customize their sleep experience. He encouraged creativity, focusing on solving customers’ problems, and daring to be different to stand out in a competitive market.


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In this episode, legendary business builder Jason Friedman joins Mark Kinsley to recap Sleep Summit 2023.



More than 100 mattress professionals gathered for the first-ever event featuring 18 speakers. One retailer said, "I took 14-pages of notes!"



Sleep Summit attendees enjoyed two-days jam packed with networking, professional development, amazing food, and an exclusive evening at the world-renowned  Crystal Bridges Museum of American Art. 



Did you miss Sleep Summit?



Good news for you mattress entrepreneurs and business builders — there’s a path forward!



You’re invited to join us at 2 p.m. EST on Oct. 17th to be part of this EPIC announcement.



Register here >> https://cxformula.zoom.us/meeting/register/tZMoc-iupz4pE9EwEeRJ3ZEXKaM-r41HfUbA#/registration




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