PR After Hours

Alex Greenwood
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  • MARKETING
  • UPDATED BIWEEKLY
PR After Hours

Become a Paid Subscriber: https://podcasters.spotify.com/pod/show/alex-greenwood1/subscribe PR After Hours with Alex Greenwood is your go-to destination for a refreshing take on the world of Business, Public Relations, Marketing, Management, and Productivity. Hosted by PR pro Alex Greenwood, this weekly podcast serves up a tantalizing cocktail of insights, news & interviews. Become a Paid Subscriber: https://anchor.fm/alex-greenwood1/subscribe for ad-free shows, subscriber-only content, giveaways, and more!

  1. OCT 28 · BONUS

    An Update About PR After Hours for Our Loyal Listeners

    Listen in for a few words about what's up with this show--as interpreted by the Deep Dive podcast news team. They really like to hear themselves talk, don't they? Or, you can read this statement: We are now in Season 10 of PR After Hours, and as our loyal listeners know, this season has seen a shift in our format. We've had fewer guest interviews than in the past due to host and producer Alex Greenwood's day job and other commitments. We understand this may be disappointing to some, and we appreciate you sticking with us through this transition. We have loved sharing this little after hours conversation with you for nearly five year now, and we hope to get back into a groove with more regular guest interviews soon. We are always working to improve the show and bring you the most insightful and engaging content possible. Please continue to follow us in your podcast feed, and of course visit us on Facebook and at our website, PRAfterHours.com, for updates and more news you can use.

    5 min
  2. Play to Win, Not Just to Survive

    OCT 26

    Play to Win, Not Just to Survive

    In this episode, we tackle a pressing issue in the world of public relations: the pitfalls of a "play not to lose" mentality in crisis communications. While it may feel safer to adopt a defensive stance during crises, this approach can lead to eroded trust and damaged reputations. Join us as we explore the importance of playing to win, discussing how brands can recalibrate their crisis management strategies. Learn how to take decisive, transparent actions that not only address issues head-on but also reinforce brand integrity and resilience. Key Discussion Points: The dangers of a defensive crisis management approach. How to shift your mindset from survival to proactive engagement. Strategies for controlling the narrative and building trust during a crisis. The role of transparency and empathy in crisis communications. Case studies highlighting brands that successfully played to win. Why You Should Listen: Whether you're a PR professional or a business leader, understanding how to navigate crises effectively is crucial. This episode will equip you with the insights and strategies needed to emerge from challenging situations stronger and more respected. Join the Conversation: We want to hear your thoughts! Click here to share your experiences with crisis communications and the strategies that have worked for you. Get more great content on the website at PRAfterHours.com. Read Alex 's work ⁠⁠on LinkedIn and Substack. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get Alex's book, THE PODCAST OPTION-⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-NOW IN PAPERBACK, AUDIOBOOK, and eBOOK! Pitch yourself or client as a guest ⁠⁠⁠⁠here⁠⁠⁠⁠. PR After Hours is one of the 15 Best Public Relations (PR) Podcasts. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Check it out!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ We are also ranked #18 in the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Feedspot 70 Best PR Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ list, featuring the "70 Best PR Podcasts worth listening to in 2024." Check out and LIKE our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠NEW Facebook page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Drop a buck in the tip jar⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠to gain access to ad-free, subscriber-only content for less than the price of a cup of coffee PER MONTH! $1.99 for no advertisements and occasional subscriber-only content! Send Alex a Voice Message!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Just click here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and give us your first name, city, and question or comment. Contact Alex ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠via email here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Read and subscribe FREE to Alex's Newsletter, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠All the Fits That's News⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Announcer: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary McKenna⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. PR After Hours Theme: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://filmmusic.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ "Bossa Antigua" by Kevin MacLeod This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission. As an Amazon Associate, we earn a small commission on some of our Amazon links.

    10 min
  3. Reflections on Life: Balancing Passion, Family, and Technology

    OCT 12

    Reflections on Life: Balancing Passion, Family, and Technology

    In this conversation, the hosts of the Deep Dive podcast talk about Alex Greenwood's exploration of life observations, 56 Observations and Free Advice About Life for No Good Reason that reflect on the human experience, family dynamics, modern challenges, and the balance between passion and practicality. Through humor and relatable anecdotes, the discussion delves into the complexities of relationships, the impact of technology, and the importance of self-reflection. Listen in! Read Alex 's work ⁠on Substack.⁠ --- ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get Alex's book, THE PODCAST OPTION-⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-NOW IN PAPERBACK, AUDIOBOOK, and eBOOK! Pitch yourself or client as a guest ⁠⁠⁠here⁠⁠⁠. PR After Hours is one of the 15 Best Public Relations (PR) Podcasts. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Check it out!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ We are also ranked #18 in the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Feedspot 70 Best PR Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ list, featuring the "70 Best PR Podcasts worth listening to in 2024." Check out and LIKE our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠NEW Facebook page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Drop a buck in the tip jar⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠to gain access to ad-free, subscriber-only content for less than the price of a cup of coffee PER MONTH! $1.99 for no advertisements and occasional subscriber-only content! Send Alex a Voice Message!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Just click here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and give us your first name, city, and question or comment. Contact Alex ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠via email here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Read and subscribe FREE to Alex's Newsletter, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠All the Fits That's News⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Announcer: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary McKenna⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. PR After Hours Theme: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://filmmusic.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ "Bossa Antigua" by Kevin MacLeod This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission. As an Amazon Associate, we earn a small commission on some of our Amazon links.

    12 min
  4. Safeguarding Your Data: A Guide to Staying Ahead of Cyber Threats

    OCT 4

    Safeguarding Your Data: A Guide to Staying Ahead of Cyber Threats

    In this episode, guest hosts Hadley and Leslie discuss Alex Greenwood's take on the recent NPD data breach, emphasizing the importance of being proactive in protecting personal information. They outline the actionable steps Alex shared, such as freezing credit and using multi-factor authentication, while also highlighting the risks of phishing scams. Listen in! Read Alex 's work on Substack. --- ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get Alex's book, THE PODCAST OPTION-⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-NOW IN PAPERBACK, AUDIOBOOK, and eBOOK! Pitch yourself or client as a guest ⁠⁠here⁠⁠. PR After Hours is one of the 15 Best Public Relations (PR) Podcasts. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Check it out!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ We are also ranked #18 in the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Feedspot 70 Best PR Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ list, featuring the "70 Best PR Podcasts worth listening to in 2024." Check out and LIKE our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠NEW Facebook page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Drop a buck in the tip jar⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠to gain access to ad-free, subscriber-only content for less than the price of a cup of coffee PER MONTH! $1.99 for no advertisements and occasional subscriber-only content! Send Alex a Voice Message!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Just click here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and give us your first name, city, and question or comment. Contact Alex ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠via email here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Read and subscribe FREE to Alex's Newsletter, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠All the Fits That's News⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Announcer: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary McKenna⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. PR After Hours Theme: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://filmmusic.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ "Bossa Antigua" by Kevin MacLeod This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission. As an Amazon Associate, we earn a small commission on some of our Amazon links.

    12 min
  5. SEASON PREMIERE: The Power of Personality Profiling with Tom Mulligan

    SEP 29

    SEASON PREMIERE: The Power of Personality Profiling with Tom Mulligan

    Today, we’re diving into the fascinating world of human behavior and business dynamics with none other than Tom Mulligan from Sandler Training—a national powerhouse in the art of sales and behavioral analysis. Tom is an expert on the DiSC model, a game-changing tool that breaks down human behavior into four core personality types. But we won’t stop there! We’ll also be exploring other transformative models like the Enneagram, the relentless efficiency of Six Sigma, and a wide range of personal and professional growth strategies. What You’ll Learn: The power of the DiSC model and how to use it to understand and optimize workplace behavior. Practical strategies for unlocking your full potential, both in business and personal growth. Buckle up—this episode is packed with insights to help you take your business, and yourself, to the next level! Contact Tom: coffmangroup.sandler.com/about_us (Coffman Group) coffmangroup.sandler.com/ytpage/show/673 (Sales Development/Coaching) coffmangroup.sandler.com/presspages/show/931 (Blog) Email: tom.mulligan@sandler.com Listen to Tom's previous appearances, where we talk about ⁠⁠⁠⁠Taking No for an Answer⁠⁠⁠⁠, ⁠⁠Mastering Questioning Techniques⁠, The Power of Clear Understanding and Commitment and ⁠⁠Building Rapport⁠. --- ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get Alex's book, THE PODCAST OPTION-⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-NOW IN PAPERBACK, AUDIOBOOK, and eBOOK! Pitch yourself or client as a guest ⁠here⁠. PR After Hours is one of the 15 Best Public Relations (PR) Podcasts. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Check it out!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ We are also ranked #18 in the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Feedspot 70 Best PR Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ list, featuring the "70 Best PR Podcasts worth listening to in 2024." Check out and LIKE our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠NEW Facebook page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Drop a buck in the tip jar⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠to gain access to ad-free, subscriber-only content for less than the price of a cup of coffee PER MONTH! $1.99 for no advertisements and occasional subscriber-only content! Send Alex a Voice Message!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Just click here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and give us your first name, city, and question or comment. Contact Alex ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠via email here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Read and subscribe FREE to Alex's Newsletter, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠All the Fits That's News⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Announcer: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary McKenna⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. PR After Hours Theme: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://filmmusic.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ "Bossa Antigua" by Kevin MacLeod This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission. As an Amazon Associate, we earn a small commission on some of our Amazon links.

    38 min
  6. Season 9 Finale: Leveraging Podcasts for PR

    JUN 26

    Season 9 Finale: Leveraging Podcasts for PR

    In the season nine finale of PR After Hours, host Alex Greenwood discusses the power of podcasts in the public relations profession. He highlights the benefits of podcasts, such as establishing thought leadership, expanding reach and engagement, content repurposing, networking opportunities, cost-effectiveness, niche targeting, and crisis management. This episode brought to you by MAGIC MIND. Join Alex in the Magic Mind 7-day challenge!    For a limited time, you can get up to 48% off your first subscription or 20% off one-time purchases with my code ALEXGPR20 at checkout.  Head over to ⁠https://magicmind.com/alexgpr⁠ to claim this offer! --- ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get Alex's book, THE PODCAST OPTION-⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-NOW IN PAPERBACK, AUDIOBOOK, and eBOOK! Pitch yourself or client as a guest here. PR After Hours is one of the 15 Best Public Relations (PR) Podcasts. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Check it out!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ We are also ranked #18 in the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Feedspot 70 Best PR Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ list, featuring the "70 Best PR Podcasts worth listening to in 2024." Check out and LIKE our ⁠⁠⁠⁠⁠⁠⁠⁠⁠NEW Facebook page⁠⁠⁠⁠⁠⁠⁠⁠⁠! Drop a buck in the tip jar⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠to gain access to ad-free, subscriber-only content for less than the price of a cup of coffee PER MONTH! $1.99 for no advertisements and occasional subscriber-only content! Send Alex a Voice Message!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Just click here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and give us your first name, city, and question or comment. Contact Alex ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠via email here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Read and subscribe FREE to Alex's Newsletter, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠All the Fits That's News⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Announcer: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary McKenna⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. PR After Hours Theme: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://filmmusic.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ "Bossa Antigua" by Kevin MacLeod This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission. As an Amazon Associate, we earn a small commission on some of our Amazon links.

    12 min
  7. Tom Mulligan on the Power of Clear Understanding and Commitment

    JUN 18

    Tom Mulligan on the Power of Clear Understanding and Commitment

    Sales and marketing expert ⁠Tom Mulligan from Sandler Training⁠⁠ returns to discuss the importance of clear understanding as the basis for clear commitment in both personal and professional success. He emphasizes the need for productive meetings that result in clear commitments and outlines the SVIC process (Summarize, Verify, Importance, Commitment) to ensure effective communication and follow-through. Tom highlights the significance of focusing on outcomes and establishing upfront contracts for future meetings. Tom also addresses common challenges in sales, such as dealing with delays and deferrals, and emphasizes the importance of building rapport and trust with customers. Listen to Tom's previous appearances, where we talk about ⁠⁠⁠Taking No for an Answer⁠⁠⁠, ⁠Mastering Questioning Techniques and ⁠Building Rapport.⁠ ***This episode brought to you by MAGIC MIND.*** Join Alex in the Magic Mind 7-day challenge!    For a limited time, you can get up to 48% off your first subscription or 20% off one-time purchases with my code ALEXGPR20 at checkout.  Head over to https://magicmind.com/alexgpr to claim this offer. *** PR After Hours is one of the 15 Best Public Relations (PR) Podcasts. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Check it out!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ We are also ranked #18 in the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Feedspot 70 Best PR Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ list, featuring the "70 Best PR Podcasts worth listening to in 2024." Check out and LIKE our ⁠⁠⁠⁠⁠⁠⁠⁠NEW Facebook page⁠⁠⁠⁠⁠⁠⁠⁠! Drop a buck in the tip jar⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠to gain access to ad-free, subscriber-only content for less than the price of a cup of coffee PER MONTH! $1.99 for no advertisements and occasional subscriber-only content! Send Alex a Voice Message!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Just click here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and give us your first name, city, and question or comment. Contact Alex ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠via email here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Read and subscribe FREE to Alex's Newsletter, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠All the Fits That's News⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get Alex's book, THE PODCAST OPTION-⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-NOW IN PAPERBACK, AUDIOBOOK, and eBOOK! Announcer: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary McKenna⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. PR After Hours Theme: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://filmmusic.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ "Bossa Antigua" by Kevin MacLeod This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission.  As an Amazon Associate, we earn a small commission on some of our Amazon links.

    32 min
  8. Emotional Connections in Brand Building with Erin Andrea Craske

    JUN 12

    Emotional Connections in Brand Building with Erin Andrea Craske

    Erin Andrea Craske, a classically trained brand strategist and author of the book 'From Purpose To Profit: How to avoid costly mistakes, build a self-selling brand & achieve effortless business profitability,' joins Alex Greenwood in the Virtual Lounge. BUY THE BOOK HERE. They discuss emotional brand building, customer empathy, and strategic planning. Erin shares her insights on the importance of emotional connections in building strong brand equity and the role of customer empathy in successful brand strategies. She emphasizes the need for businesses to have a strategy and understand their customers' needs and motivations. Erin's book is aimed at small to medium-sized enterprises and provides practical guidance on brand strategy. Chapters 00:00 Introduction and Meeting Erin Andrea Craske 05:03 Writing the Book and Filling a Gap in the Market 08:03 The Importance of Emotional Connections in Brand Building 10:07 The Role of Customer Empathy in Successful Brand Strategies 13:43 Examples of Brands that Foster Emotional Connections 26:52 Closing Remarks and Fun Moments Visit Erin's website here. This episode brought to you by MAGIC MIND! Join Alex in the Magic Mind 7-day challenge!    For a limited time, you can get up to 48% off your first subscription or 20% off one-time purchases with my code ALEXGPR20 at checkout. Head over to https://magicmind.com/alexgpr to claim this offer. PR After Hours is one of the 15 Best Public Relations (PR) Podcasts. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Check it out!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ We are also ranked #18 in the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Feedspot 70 Best PR Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ list, featuring the "70 Best PR Podcasts worth listening to in 2024." Check out and LIKE our ⁠⁠⁠⁠⁠⁠⁠⁠NEW Facebook page⁠⁠⁠⁠⁠⁠⁠⁠! Drop a buck in the tip jar⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠to gain access to ad-free, subscriber-only content for less than the price of a cup of coffee PER MONTH! $1.99 for no advertisements and occasional subscriber-only content! Send Alex a Voice Message!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Just click here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and give us your first name, city, and question or comment. Contact Alex ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠via email here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Read and subscribe FREE to Alex's Newsletter, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠All the Fits That's News⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get Alex's book, THE PODCAST OPTION-⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-NOW IN PAPERBACK, AUDIOBOOK, and eBOOK! Announcer: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary McKenna⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. PR After Hours Theme: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://filmmusic.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ "Bossa Antigua" by Kevin MacLeod This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission. As an Amazon Associate, we earn a small commission on some of our Amazon links.

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About

Become a Paid Subscriber: https://podcasters.spotify.com/pod/show/alex-greenwood1/subscribe PR After Hours with Alex Greenwood is your go-to destination for a refreshing take on the world of Business, Public Relations, Marketing, Management, and Productivity. Hosted by PR pro Alex Greenwood, this weekly podcast serves up a tantalizing cocktail of insights, news & interviews. Become a Paid Subscriber: https://anchor.fm/alex-greenwood1/subscribe for ad-free shows, subscriber-only content, giveaways, and more!

Information

  • Creator
    Alex Greenwood
  • Years Active
    2020 - 2024
  • Episodes
    289
  • Rating
    Clean
  • Copyright
    © Alex Greenwood
  • Show Website
    PR After Hours

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