46 episodes

What if you could run your entire marketing empire directly from your podcast? What if AI didn’t just support your show, but actually took the wheel? What if your cohost got a friendly punch in the face—metaphorically speaking, of course—for every missed marketing opportunity? Welcome to SMACK Talk.

Imagine a world where marketing solopreneurs, small team titans, and podcasting pioneers unleash the full potential of their voice. SMACK Talk dives headfirst into the chaos and creativity of using cutting-edge AI to revolutionize content distribution and podcast marketing. We’re not just pushing the envelope—we’re sending it through a shredder.

So, are you ready to think outside the box, kick convention to the curb, and maybe, just maybe, smack your cohost? Subscribe to SMACK Talk,and let’s make marketing mayhem together.

SMACK Talk - The Irreverent Podcast Marketing Show Danchez

    • Business
    • 5.0 • 23 Ratings

What if you could run your entire marketing empire directly from your podcast? What if AI didn’t just support your show, but actually took the wheel? What if your cohost got a friendly punch in the face—metaphorically speaking, of course—for every missed marketing opportunity? Welcome to SMACK Talk.

Imagine a world where marketing solopreneurs, small team titans, and podcasting pioneers unleash the full potential of their voice. SMACK Talk dives headfirst into the chaos and creativity of using cutting-edge AI to revolutionize content distribution and podcast marketing. We’re not just pushing the envelope—we’re sending it through a shredder.

So, are you ready to think outside the box, kick convention to the curb, and maybe, just maybe, smack your cohost? Subscribe to SMACK Talk,and let’s make marketing mayhem together.

    • video
    Growing an Audience By Betting on the Future With Ai

    Growing an Audience By Betting on the Future With Ai

    In this episode of the Attention Podcast, host Dan Sanchez [http://danchez.com] interviews Andrew Bolis [https://www.linkedin.com/in/andrewbolis/], a marketing AI expert. Andrew shares his journey of building a personal brand on LinkedIn after losing his job as a CMO, emphasizing engagement and networking as crucial elements. They discuss the impact of AI on marketing and content creation, highlighting the potential for automation tools like Descript and GPTs. Andrew demonstrates the practical application of Chat GPT for automating business processes, and they explore the future of custom GPTs and AI integration in podcast production. The conversation underscores the importance of AI education and the need for unique perspectives in the field.

    Want to learn more about using Ai for marketing? Check out my other show at AiMicroskills.com [https://aimicroskills.com].

    Timestamps:

    00:00 CEO guided me to LinkedIn success.

    04:34 Engage with others to boost visibility and connections.

    08:04 Building relationships through podcasts, connecting, and helping.

    10:41 Promoting AI on social media led to success.

    15:19 Automated browser extension documents and guides steps.

    20:16 Recommendations for AI tools and systems.

    22:38 Generate hundreds of names using ChatGPT.

    27:52 Shared AI account at tech company causes limitations.

    29:49 Increasing adoption of AI tools in business.

    33:10 Copy Point AI automates writing processes efficiently.

    35:32 Podcast audio automation and AI transcription enhancement.

    38:23 Marketing will change with AI tools.

    42:46 AI-generated content competes with human content.

    45:07 Best place to connect is LinkedIn for AI.

    • 45 min
    • video
    Unleashing Your Voice: Personal Brand, Speaking, & Audience Growth w/Nausheen Chen

    Unleashing Your Voice: Personal Brand, Speaking, & Audience Growth w/Nausheen Chen

    In this episode, Dan Sanchez [https://www.linkedin.com/in/digitalmarketingdan/] talks with Nausheen Chen [https://www.linkedin.com/in/nausheenichen/] about the importance of authenticity and amplification in public speaking. They discuss Nausheen's journey from using LinkedIn as a platform for storytelling to becoming a recognized LinkedIn instructor. They also delve into the challenges of diversifying platforms, the concept of personal branding, and Nausheen's passion for helping others become impactful speakers. With insights on building an audience, engaging with communities, and finding one's voice, this episode offers valuable tips for anyone looking to captivate attention through public speaking.

    Timestamps:

    00:00 Accomplished public speaking coach.

    06:48 Discovering the authentic self through audience growth.

    10:27 Limited social media use, focus on LinkedIn. Content creation realization at turning 40.

    12:47 Taking risks, learning from failures, and engaging.

    17:23 Purple hair became the unique brand.

    18:07 Public speakers use visual cues for personal branding.

    21:44 Results require consistent time investment on LinkedIn.

    26:23 ChatGPT automates newsletter content creation from videos.

    30:29 Free 5-day impactful speaker course with videos.

    33:57 Balancing multiple tasks limits time for creativity.

    36:47 Houdley: AI tool improving public speaking.

    38:26 Fascinating interview, learn more about content.

    • 47 min
    • video
    The Power of Narrative Podcasts: How Stories Drive Brand Favorability

    The Power of Narrative Podcasts: How Stories Drive Brand Favorability

    Today we have a special interview with Annalise Nielsen [https://www.linkedin.com/in/annalise-nielsen-9533a463/]. In this episode, we dive deep into the topic of narrative podcasts and how they can drive brand favorability. Annalise shares valuable insights, backed by data collected by Signal Hill Insights, on why narrative podcasts outperform conversational podcasts in building affinity with listeners. So let's not waste any more time and jump right into it!

    • 30 min
    • video
    From Lead Magnets to High-End Offers: Driving Revenue with Effective Content Transition

    From Lead Magnets to High-End Offers: Driving Revenue with Effective Content Transition

    Welcome back to another episode of the Attention Podcast! In today's episode, we dive deep into the world of audience growth with our special guest, Candyce Edelen. She shares invaluable insights and strategies from her experience in hosting workshops, optimizing outreach on LinkedIn, and creating lead magnets that captivate and convert. So, let's jump right in and discover three actionable takeaways that will help you amplify your audience growth efforts.

    Links Mentioned In The Episode: 

    * Candyce's lead magnets: https://propelgrowth.com/leadmagnets

    • 35 min
    • video
    Lead Magnet Breakthrough: How Simple Beats Robust

    Lead Magnet Breakthrough: How Simple Beats Robust

    In this episode of the Attention Podcast, host Dan Sanchez [https://danchez.com] interviews guest Ryan Baker [https://www.linkedin.com/in/ryanhbaker/] about the success he had with his lead magnet. Ryan shares how he created a fully done-for-you client onboarding process in a spreadsheet, which became his top post on LinkedIn. He received a lot of engagement, generated leads, and built valuable relationships with potential clients. Ryan recognized the importance of onboarding in marketing agencies and decided to give away valuable information for free, with the intention of charging for implementation. By understanding the problem and providing a solution, he was able to attract clients and generate revenue.

    Links Mentioned: 

    • Agency Overhaul - New Client Onboarding Process: https://docs.google.com/spreadsheets/d/1WktwSVRLP2fKc0F_0S6xijwk4Vs8_bJZwb7hixphF5A/edit#gid=1133835324

    • 18 min
    • video
    The 4 Mistakes Marketers Make With Lead Magnets (& How to Fix Them)

    The 4 Mistakes Marketers Make With Lead Magnets (& How to Fix Them)

    Alastair McDermott [https://www.linkedin.com/in/alastairmcdermott/], founder of The Recognized Authority [https://therecognizedauthority.com/], shared valuable insights about lead magnets and the crucial mistakes many marketers make. In this episode, we'll delve into the four mistakes Alastair highlighted and explore how you can avoid them to create effective lead magnets that drive sales and engage the right audience.

    Timestamps:

    [00:00:02] Deep dive on lead magnets, game-changing insights.

    [00:04:29] Building a list is important, but not everything for lead magnets. Focusing on sales is crucial in B2B.

    [00:08:35] Created various lead magnets with helpful info.

    [00:09:50] Misalignment leads to disinterest and wrong audience.

    [00:15:04] Process with steps and sub-steps explained.

    [00:19:28] Give solution upfront, add supporting materials. Soft sales approach, limited offer later.

    [00:21:35] Checklist guides action and provides momentum for success.

    [00:25:07] Importance of feeling pain and taking action.

    [00:26:53] Building personal brand, authority; urgency & momentum.

    [00:29:54] High pressure marketing, love/hate relationship, Russell Brunson.

    [00:34:35] Scheduled webinars and on-demand recordings pretense.

    [00:36:16] Cohort challenges help with progress and alignment.

    [00:39:27] Funny pain point: 12 lead magnets, split testing, voting.

    • 44 min

Customer Reviews

5.0 out of 5
23 Ratings

23 Ratings

Jill G 718 ,

The best business podcast

Dan has a talent for driving interesting and actionable insights in each episode with a terrific roster of guests.

bonas44 ,

Dan is a class-act marketing interviewer

Dan really knows how to pull great insight out of guests. He brings value to each episode. Keep up the great work!

AngelaC5 ,

Congrats!

Excited for this show and to learn how to level up audience growth!

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