31 episodes

If you're on the go and you want to multi-task while you absorb our latest marketing advice, you're in the right place. Listen in for the latest marketing tips, tricks, news, events for the Monterey and San Francisco Bay Area business communities. We see it and talk about it so you can apply it to your business!

SMALL BUSINESS BY THE BAY PODCAST Bryce Root

    • Business
    • 5.0, 1 Rating

If you're on the go and you want to multi-task while you absorb our latest marketing advice, you're in the right place. Listen in for the latest marketing tips, tricks, news, events for the Monterey and San Francisco Bay Area business communities. We see it and talk about it so you can apply it to your business!

    TOURISM MARKETING TIP + REACH TOURISM DESTINATION VISITORS + LIABILITIES OF RE-OPENING + CASH FLOW

    TOURISM MARKETING TIP + REACH TOURISM DESTINATION VISITORS + LIABILITIES OF RE-OPENING + CASH FLOW

    If your business relies on tourism to survive, this episode is for you as we center in on our top tip for any tourist-based business, how you can use Facebook and Instagram ads to reach those same visitors for $1/day. Plus our event pick is coming up in a week on the legalities of re-opening your business, and if your sales ebb and flow with tourist traffic, our interview with Larry Hebert and the cash flow tool he built, is a must listen segment.  

    Be sure to visit BryceRoot.com/vlogs to access all the details and downloads from this episode, plus the podcast version for those of you on the go.  If you found value in this video, be sure to subscribe and tap the bell to be notified when we release our latest videos...thanks for watching, here are the time stamps to find your topic of choice:  

    Time Stamps 

    0:40 TOURISM MARKETING TIP 

    1:47 ADVERTISE TO TOURIST DESTINATION VISITORS 

    4:36 LIABILITIES OF RE-OPENING 

    5:04 LARRY HEBERT'S CASH FLOW TOOL + ADVICE  ​



    If you enjoyed the podcast, visit BryceRoot.com to sign up for our e-newsletter and be notified everytime a new resource is launched.  

    Find Bryce Online: 

    instagram

    facebook 

    linkedin



    And be sure to check out our sponsor, your local Small Business Development Center that provides 100% free, in-depth business advice to help your business start, grow and prosper. norcalsbdc.org + santacruzsbdc.org

    • 12 min
    #1 TOURISM MARKETING TIP + REACH TOURIST DESTINATION VISITORS FOR $1/DAY + LIABILITIES OF RE-OPENING + USER-FRIENDLY CASH FLOW TOOL

    #1 TOURISM MARKETING TIP + REACH TOURIST DESTINATION VISITORS FOR $1/DAY + LIABILITIES OF RE-OPENING + USER-FRIENDLY CASH FLOW TOOL

    If your business relies on tourism to survive, this episode is for you as we center in on our top tip for any tourist-based business, how you can use Facebook and Instagram ads to reach those same visitors for $1/day. Plus our event pick is coming up in a week on the legalities of re-opening your business, and if your sales ebb and flow with tourist traffic, our interview with Larry Hebert and the cash flow tool he built, is a must watch segment.  

    Be sure to visit BryceRoot.com/vlogs to access all the details and downloads from this episode...thanks for listening, here are the time stamps to find your topic of choice:  

    Time Stamps 


    0:40 TOURISM MARKETING TIP 
    1:47 ADVERTISE TO TOURIST DESTINATION VISITORS 
    4:36 LIABILITIES OF RE-OPENING 
    5:04 LARRY HEBERT'S CASH FLOW TOOL + ADVICE  ​

    If you enjoyed the video, visit BryceRoot.com to sign up for our e-newsletter and be notified everytime a new resource is launched.  

    Find Bryce Online 


    instagram.com/rootgroupmktg 
    facebook.com/rootgroupmktg 
    linkedin.com/in/bryceroot  

    And be sure to check out our sponsor, your local Small Business Development Center that provides 100% free, in-depth business advice to help your business start, grow and prosper. http://www.norcalsbdc.org + http://www.santacruzsbdc.org

    • 7 min
    EIDL FINE PRINT + CRISIS MANAGEMENT + SF RENT REALITY + FREE E-COMMERCE WEBSITES + INSTA VIDEO TIP + KEEP YOUR CASH

    EIDL FINE PRINT + CRISIS MANAGEMENT + SF RENT REALITY + FREE E-COMMERCE WEBSITES + INSTA VIDEO TIP + KEEP YOUR CASH

    Welcome to the July 13th, 2020 episode of Small Business-by-the-Bay! In this episode, we curate and share a lot of topics so you can stay on top of the latest news, resources, trends and events that you need to know about. In this episode, we get to meet Rory Cox from @yubalance who gives a real look at San Francisco small business and the rent issues everyone is experiencing. PLUS, we cover: EIDL FINE PRINT + CRISIS MANAGEMENT + SF RENT REALITY + FREE E-COMMERCE WEBSITES + INSTA VIDEO TIP + KEEP YOUR CASH. 

    Time Stamps
    :35 EIDL FINE PRINT
    1:45 CRISIS MANAGEMENT 101
    4:40 SF RENT REALITY
    8:27 INSTA VIDEO TIP​
    10:41 FREE E-COMMERCE SITES
    11:11 KEEP YOUR CASH

    To watch it and access all the links at BryceRoot.com/vlogs.

    We created our various vlog series to help business owners like you not reinvent the wheel and to make marketing easy, so be sure to explore all the ways to find Bryce Root.

    Find Bryce Online
    youtube.com/rootgroupmarketing1 

    instagram.com/rootgroupmktg
    facebook.com/rootgroupmktg
    linkedin.com/in/bryceroot


    And be sure to check out our sponsor, your local Small Business Development Center that provides 100% free, in-depth business advice to help your business start, grow and prosper.

    • 13 min
    COLLABORATIONS 101 + COVID RENT RELIEF? + SMALL BUSINESS OWNER INTERVIEW + TECH TIP + EVENT PICKS

    COLLABORATIONS 101 + COVID RENT RELIEF? + SMALL BUSINESS OWNER INTERVIEW + TECH TIP + EVENT PICKS

    In this July 3, 2020 edition of Small Business-by-the-Bay, we're in Burlingame, California to cover the latest topics that are meant to help you navigate Covid-19.  We cover how to jump into your first collab, a resource to help with rent relief and lease re-negotiation, what it's really like for SF Peninsula small businesses, our tech tip involving Google My Business messaging, as well as two webinars you need to jump on this week!  

    Time Stamps: 

    0:59 Collaborations 101  

    2:10 Rent Relief and Rent Negotiation Help 

    3:06 Business Owner Interview 

    5:30 Google My Business Messaging Tech Tip 

    7:01 Event Picks   



    Visit http://www.BryceRoot.com/vlogs to find all the links associated with this episode...you'll be glad you did!  



    Don't forget to check out our presenting sponsor, your local Small Business Development Center, ours is the Santa Cruz office, but find the other 16 spread out throughout northern CA.



    Find Bryce Root on your favorite social platform: 

    Instagram: http://www.instagram.com/rootgroupmktg 

    Facebook: http://www.facebook.com/rootgroupmktg 

    LinkedIn: http://www.linkedin.com/in/bryceroot

    YouTube: http://www.youtube.com/rootgroupmarketing1 

    • 8 min
    SOCIAL TIP + FOOT TRAFFIC + GET E-COMMERCE + BIZ OWNER INTERVIEW + PPP + EIDL + FINANCIAL TOOLS

    SOCIAL TIP + FOOT TRAFFIC + GET E-COMMERCE + BIZ OWNER INTERVIEW + PPP + EIDL + FINANCIAL TOOLS

    We visited Los Gatos in the South Bay Area for the 6/26/20 edition of Small Business-by-the-Bay. In this edition, we give you the low down on the key to organic selling on social, predicted in-store consumer eat + shop rates, step-by-step e-commerce set up, state of small business from a real business owner, and PPP + EIDL + other financial tools. Don’t miss it, it’s everything SF + Monterey Bay business owners need to know.

    To access all our links and resources, visit BryceRoot.com/vlogs…thanks for watching!

    • 9 min
    HOW TO RE-OPEN YOUR BUSINESS DURING COVID-19 IN 4 STEPS

    HOW TO RE-OPEN YOUR BUSINESS DURING COVID-19 IN 4 STEPS

    Right now, our communities are experiencing an unprecedented set of events that are impressing upon us that we need to work together to help each other achieve a safe and stable existence. My calling continues to be empowering local business owners who have continued obstacles coming their way. In this video, I focus on the bare essentials of re-opening your business in an uncertain time where there are so many doing so simultaneously.

    Usually when you have a grand opening, it's solely you that get's the spotlight, but this time, there are hundreds doing so. Your customers are being bombarded by marketing communications so it's up to you to do it right, AND they may have already found an alternative during shelter in place, so here are four steps to take in order for your business to stand out.

    If you enjoyed this podcast and want more to listen to and watch, head to BryceRoot.com for a boat load of resources for small business owners!

    Find Bryce Root online at:


    Instagram
    Facebook
    YouTube
    LinkedIn

    • 5 min

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