It is incredibly important that you to spend a small percentage of your annual marketing budget on maintaining your local optimization. Whether you focus on organic/paid marketing, online/offline marketing or a combination of all of the above, this one piece is incredibly important. You do NOT want to overlook this piece!
Local SEO - What is it?
How do other dentists get listed?
The Importance in Monitoring Your Listing
It's a War for the Consumer's Mind
Passive and Aggressive Marketing