We believe everyone with the spark of a business idea can make it a reality. Sometimes you just need a leg up. Someone to fill in the missing piece. For many micro and small businesses that missing piece includes one or more of the following: Content. Marketing. Mindset.Hello from Austin, TX! We're Erin Geiger and Joey Ramirez, founders of Muscle Creative. We created this company with one focus - to support micro businesses and small businesses via content strategy, media creation, and mindset. In this podcast series, we discuss insights and trends to help business owners move the dial toward their goals as a holistic approach – strategy, but also mindset and vision.Some episodes will feature business owners at varying states of entrepreneurship, discussing their background and how they got started, their growth and vision for the future, tips and insight for those looking to build their businesses, as well as the ‘why’ that fuels it all.We zero in on the challenges that block entrepreneurs from growing to the next level, as well as obstacles that stop entrepreneurs-in-the-making before they get started. For many business owners, creating content and a solid strategy to get that content in the hands of their ideal customer, is a struggle. Some begin the content journey, get frustrated, and allow their business to languish, or worse..they quit altogether, assuming it wasn't meant to be.Others might be killing it in building out their core product or service, but need support on content creation and strategy in order to focus their attention on other key areas and not spread themselves too thin. Regardless of the background of our listener, our mission remains the same: building brands with a strong vision and growth mindset to make an impact including tactical actions you can take NOW to move the needle in your business toward your goals.
Laura Belgray - Tough T*****s: On Living Your Best Life When You're the F-ing Worst
This week on the show we have the one, the only, soon-to-be New York Times Bestselling author, Laura F*ing Belgray!
When I thought of who I would want to help ring in my 100th episode, my mentor, my friend, Laura Belgray catapulted to mind first.
She has a long list of accolades which you can learn more about on her Talking Shrimp website...as well as learn why her company is named after a chatty crustacean to begin with.
A bonafide celebrity and icon in the copywriting world, she's about to launch her first book, aptly named, "Tough T*****s: On Living Your Best Life When You're the F-ing Worst". The book comes out June 13th, but you can pre-order it here. I read it cover-to-cover in under four days...a joyous respite between the job, the kids, and the MBA program that currently (happily) rule my life. 😍
In this episode, Laura tells us how she went from wandering through life to earning $1,000,000+ annually (I could have just typed 7-figures but damn, $1,000,000 is more fun) by chucking the standard rules of copywriting out the window and letting her personality shine through. We unwrap what exactly goes into the traditional publishing process, even when what you're publishing isn't traditional - why would a copywriting expert write a book about her life's trials and tribulations instead of how to write emails that sell your product but not your soul? Because. She's Laura F*ing Belgray.
Connect with Laura on her website (linked above), Instagram, and LinkedIn (although she spends most of her time on IG).
What's Next for the Podcast?
Episode #99! Wow. When I first started this podcast I just wanted to connect entrepreneurs so we could inspire and learn from each other. What a journey it's been.
As we catapult to episode #100, I thought I'd highlight the top 5 episodes so far (by downloads), introduce what's next with the podcast...and let you know who the special guest for episode #100 is (hint - she's a celeb in the copywriting world and about to launch her first book...sure to be a NY Times Best Seller).
Top 5 episodes so far:
The 4 Critical Steps to Starting a Business10 Free Resources for CopywritingSix Ways to Set Boundaries for Business GrowthHere's My Exact Email Writing ProcessHow to Create Super Clickable CTAWhat's next for the podcast? CLOVER. I'm beyond excited for this series.
Who's my special guest for episode #100? I'll give you a hint. She met one of her business partners at Crunch Fitness in NY...back in the Crunch Fitness heyday.
AI for Writers: Friend or Foe?
I'll be honest - the mere thought of artificial anything, when it comes to creating the written word makes me cringe. It goes against every fiber of my being because for me, the point of writing is to put pen to paper or finger to keyboard to create something genuine.
Even if it's fiction, it's supposed to come from a place of organic creativity. So when I heard artificial intelligence, I was like, oh here we go. But I'm not one to blindly shut something down. So I did take a deeper look. And AI is here to stay. We'd be silly to ignore it and hope it goes away. And actually, it's been pretty cool.
So, as such, how do we as writers leverage it to our liking? Ultimately, when it comes to writing, is AI a friend or a foe? So turns out, it can be both. I'm committed to using the technology for good. And I'm seeing AI as a friend. I like to joke, maybe it's more like you keep your friends close, but your enemies closer. ;)
Listen in on how to leverage AI for good!
How to Create a Visual Brand
Maura Kelpy, founder of Veggies & Vodka and Maura K Creative, joins the show this week! Maura runs her own successful graphic design business (in addition to her wellness community under the Veggies & Vodka umbrella) and shares with us specific actions to take when crafting your own visual brand. You know, the look and feel of your business where customers can recognize you in an instant.
Here's an excerpt:
"So when I take on a branding project for a client, I often start with a Google questionnaire. I ask a lot of questions about the person themselves if it's a personal brand or more about their company as a whole and their values. I do a deep dive into what they're trying to express through their logo first, and who their audiences are that we're trying to attract. Your visual brand really encompasses so much more than just a logo, right? It's also your colors, your typography, and even your imagery - how you use your photos, or how you take photos of yourself. You really want this whole consistent look between all of these elements, because it creates this reliable and solid experience for your customers as they start to know and understand what to expect from you. That way, when they see your brand everywhere they will start to recognize you, and that builds trust."
Connect with Maura on her website for Maura K Creative or her wellness community, Veggies & Vodka.
Mastering the Art of the Hire
Hiring. A critical piece to scale your business. But how do you know it's time to grow your team? What role do you hire for first...or next? How do you make sure you don't hire a jerk that will torpedo your business to the ground? (dramatic? maybe...but maybe not!) What are the pros and cons of hiring a full-time employee vs. a subcontractor? If you hire someone that's not working out, how do you let them go?
Sandra Booker, the founder of Any Old Task, joins the show this week. She answers these questions and more to help you hire the right person for the right role at the right time. Having helped multiple entrepreneurs grow their businesses to multi-six figures and beyond, you're gonna want to write down all the insight she shares during this episode.
For starters, so many business owners assume they need help in a certain area (I need someone to help with social media! I have no time!) but when they analyze where their time is actually going, are shocked. Rather than needing help with social media, they may discover that their personal life (Kids! Aging parents!) is what is monopolizing their time...and they need a personal assistant instead.
Listen in and improve your hiring strategy with these proven tactics.
Connect with Sandra on her website, Instagram, and YouTube.
Creating a Truly Scalable Offer
Frederike Harms, founder of Katalyst Ventures, joins the show this week to dive into how to design a truly scalable offer. Growing up with entrepreneur parents, Frederike remembers that her family went on vacation once and only once. Her parents simply could not step back from their business to enjoy extra time with their family.
Having a front-row seat to that type of schedule and lifestyle, she decided she wanted to work with entrepreneurs, founders, and business owners to create scalable businesses that didn't solely depend upon their daily direction to thrive.
At the core of a scalable business is a scalable service or product. Listen in to learn tactics behind this strategy to leverage a scalable offer and grow a business beyond your own expertise, one that allows you to live a full life not chained to your phone or laptop.
Connect with Frederike on Instagram.
Perfect podcast for small biz owners
If you need actionable tips to take your business to the next step, this is the podcast for you!
Dr Andrea Luise
Erin is an amazing host and leads the conversation in such an organic way. I’ve loved listening and learning with her!
Erin is a Great Host!
I loved being on Erin’s podcast (Ep 31) and found her show super helpful for anyone who’s looking to break down the mechanics of having a small business! It’s a must listen! 🎧