SMALL BUSINESS BY THE BAY PODCAST

Bryce Root
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If you're on the go and you want to multi-task while you absorb our latest marketing advice, you're in the right place. Listen in for the latest marketing tips, tricks, news, events for the Monterey and San Francisco Bay Area business communities. We see it and talk about it so you can apply it to your business!

  1. 07/28/2020

    TOURISM MARKETING TIP + REACH TOURISM DESTINATION VISITORS + LIABILITIES OF RE-OPENING + CASH FLOW

    If your business relies on tourism to survive, this episode is for you as we center in on our top tip for any tourist-based business, how you can use Facebook and Instagram ads to reach those same visitors for $1/day. Plus our event pick is coming up in a week on the legalities of re-opening your business, and if your sales ebb and flow with tourist traffic, our interview with Larry Hebert and the cash flow tool he built, is a must listen segment.   Be sure to visit BryceRoot.com/vlogs to access all the details and downloads from this episode, plus the podcast version for those of you on the go.  If you found value in this video, be sure to subscribe and tap the bell to be notified when we release our latest videos...thanks for watching, here are the time stamps to find your topic of choice:   Time Stamps  0:40 TOURISM MARKETING TIP  1:47 ADVERTISE TO TOURIST DESTINATION VISITORS  4:36 LIABILITIES OF RE-OPENING  5:04 LARRY HEBERT'S CASH FLOW TOOL + ADVICE  ​ If you enjoyed the podcast, visit BryceRoot.com to sign up for our e-newsletter and be notified everytime a new resource is launched.   Find Bryce Online:  instagram facebook  linkedin And be sure to check out our sponsor, your local Small Business Development Center that provides 100% free, in-depth business advice to help your business start, grow and prosper. norcalsbdc.org + santacruzsbdc.org

    12 min

  2. 07/21/2020

    #1 TOURISM MARKETING TIP + REACH TOURIST DESTINATION VISITORS FOR $1/DAY + LIABILITIES OF RE-OPENING + USER-FRIENDLY CASH FLOW TOOL

    If your business relies on tourism to survive, this episode is for you as we center in on our top tip for any tourist-based business, how you can use Facebook and Instagram ads to reach those same visitors for $1/day. Plus our event pick is coming up in a week on the legalities of re-opening your business, and if your sales ebb and flow with tourist traffic, our interview with Larry Hebert and the cash flow tool he built, is a must watch segment.   Be sure to visit BryceRoot.com/vlogs to access all the details and downloads from this episode...thanks for listening, here are the time stamps to find your topic of choice:   Time Stamps  0:40 TOURISM MARKETING TIP  1:47 ADVERTISE TO TOURIST DESTINATION VISITORS  4:36 LIABILITIES OF RE-OPENING  5:04 LARRY HEBERT'S CASH FLOW TOOL + ADVICE  ​ If you enjoyed the video, visit BryceRoot.com to sign up for our e-newsletter and be notified everytime a new resource is launched.   Find Bryce Online  instagram.com/rootgroupmktg  facebook.com/rootgroupmktg  linkedin.com/in/bryceroot   And be sure to check out our sponsor, your local Small Business Development Center that provides 100% free, in-depth business advice to help your business start, grow and prosper. http://www.norcalsbdc.org + http://www.santacruzsbdc.org

    7 min

  3. 07/16/2020

    EIDL FINE PRINT + CRISIS MANAGEMENT + SF RENT REALITY + FREE E-COMMERCE WEBSITES + INSTA VIDEO TIP + KEEP YOUR CASH

    Welcome to the July 13th, 2020 episode of Small Business-by-the-Bay! In this episode, we curate and share a lot of topics so you can stay on top of the latest news, resources, trends and events that you need to know about. In this episode, we get to meet Rory Cox from @yubalance who gives a real look at San Francisco small business and the rent issues everyone is experiencing. PLUS, we cover: EIDL FINE PRINT + CRISIS MANAGEMENT + SF RENT REALITY + FREE E-COMMERCE WEBSITES + INSTA VIDEO TIP + KEEP YOUR CASH.  Time Stamps :35 EIDL FINE PRINT 1:45 CRISIS MANAGEMENT 101 4:40 SF RENT REALITY 8:27 INSTA VIDEO TIP​ 10:41 FREE E-COMMERCE SITES 11:11 KEEP YOUR CASH To watch it and access all the links at BryceRoot.com/vlogs. We created our various vlog series to help business owners like you not reinvent the wheel and to make marketing easy, so be sure to explore all the ways to find Bryce Root. Find Bryce Online youtube.com/rootgroupmarketing1  instagram.com/rootgroupmktg facebook.com/rootgroupmktg linkedin.com/in/bryceroot And be sure to check out our sponsor, your local Small Business Development Center that provides 100% free, in-depth business advice to help your business start, grow and prosper.

    14 min

  4. 07/06/2020

    COLLABORATIONS 101 + COVID RENT RELIEF? + SMALL BUSINESS OWNER INTERVIEW + TECH TIP + EVENT PICKS

    In this July 3, 2020 edition of Small Business-by-the-Bay, we're in Burlingame, California to cover the latest topics that are meant to help you navigate Covid-19.  We cover how to jump into your first collab, a resource to help with rent relief and lease re-negotiation, what it's really like for SF Peninsula small businesses, our tech tip involving Google My Business messaging, as well as two webinars you need to jump on this week!   Time Stamps:  0:59 Collaborations 101   2:10 Rent Relief and Rent Negotiation Help  3:06 Business Owner Interview  5:30 Google My Business Messaging Tech Tip  7:01 Event Picks    Visit http://www.BryceRoot.com/vlogs to find all the links associated with this episode...you'll be glad you did!   Don't forget to check out our presenting sponsor, your local Small Business Development Center, ours is the Santa Cruz office, but find the other 16 spread out throughout northern CA. Find Bryce Root on your favorite social platform:  Instagram: http://www.instagram.com/rootgroupmktg  Facebook: http://www.facebook.com/rootgroupmktg  LinkedIn: http://www.linkedin.com/in/bryceroot YouTube: http://www.youtube.com/rootgroupmarketing1

    9 min

  5. 06/29/2020

    SOCIAL TIP + FOOT TRAFFIC + GET E-COMMERCE + BIZ OWNER INTERVIEW + PPP + EIDL + FINANCIAL TOOLS

    We visited Los Gatos in the South Bay Area for the 6/26/20 edition of Small Business-by-the-Bay. In this edition, we give you the low down on the key to organic selling on social, predicted in-store consumer eat + shop rates, step-by-step e-commerce set up, state of small business from a real business owner, and PPP + EIDL + other financial tools. Don’t miss it, it’s everything SF + Monterey Bay business owners need to know. To access all our links and resources, visit BryceRoot.com/vlogs…thanks for watching!

    9 min
  6. HOW TO RE-OPEN YOUR BUSINESS DURING COVID-19 IN 4 STEPS

    06/03/2020

    HOW TO RE-OPEN YOUR BUSINESS DURING COVID-19 IN 4 STEPS

    Right now, our communities are experiencing an unprecedented set of events that are impressing upon us that we need to work together to help each other achieve a safe and stable existence. My calling continues to be empowering local business owners who have continued obstacles coming their way. In this video, I focus on the bare essentials of re-opening your business in an uncertain time where there are so many doing so simultaneously. Usually when you have a grand opening, it's solely you that get's the spotlight, but this time, there are hundreds doing so. Your customers are being bombarded by marketing communications so it's up to you to do it right, AND they may have already found an alternative during shelter in place, so here are four steps to take in order for your business to stand out. If you enjoyed this podcast and want more to listen to and watch, head to BryceRoot.com for a boat load of resources for small business owners! Find Bryce Root online at: Instagram Facebook YouTube LinkedIn

    6 min

  7. 05/26/2020

    FB SHOPS E-COMMERCE + LINE MGMT 101 + COVID CASH FLOW + COVID PIVOT SUCCESS STORY + GUY KAWASAKI COVID SOCIAL TIPS

    Our weekly round up vlog, Small Business-by-the-Bay! Filled with the hot topics, news, events + updates across the SF and Monterey Bay Areas, for the week ending on 5/22/20, we focus on the following topics: ​​ FACEBOOK + INSTA SHOPS DEBUTS @ 1:17 LINE MANAGEMENT 101 @ 2:59 COVID CASH FLOW @ 4:15 COVID-19 BUSINESS PIVOT PREVIEW WITH HUMBLE SEA BREWING CO. @ 5:31 COVID-19 SOCIAL TIPS WITH GUY KAWASAKI @ 6:58 ​ WANT TO WATCH MORE?​ Like what you hear? Be sure to visit our VLOGS page to binge-watch our interviews with rock star business owners + how-to videos on how to make your marketing work harder for you. Or sign up for our e-newsletter to be notified when our vlogs first debut. Thanks for watching, listening and regularly visiting BryceRoot.com, more resourceful content coming soon! OUR SPONSOR WE THINK YOU SHOULD GET TO KNOW​ A special thank you to our presenting sponsor, your Small Business Development Center, located throughout northern CA, where FREE, in-depth business advice will help your business start, grow + prosper. Find your location at the SBDC here.

    9 min

  8. 03/28/2020

    SMALL BUSINESS-BY-THE-BAY #008: CORONA RESOURCES + ZOOM/HOME OFFICE VIDEO TIPS + TIK TOK + EMPLOYEE ATTIRE + UPCOMING INTERVIEWS

    In this episode, we cover all things coronavirus + small business, including how to perfect your Zoom technique and how to dial in your home office video tactics. Plus we give you a sneak peek at our TikTok that we didn't post (it has additional tips) and see why we're shocked that a Bay Area business allows employees to include f bombs on their team's attire and they even posted it on Instagram. And we give you a heads up on the interviews we have lined up for next week from the Queen of HR, all things food service survival from Northern CA's top food business consultant, as well as all things cash flow + operations.   I've mentioned quite a few resources in this episode including the following:  - Coronavirus news, updates, events: http://www.BryceRoot.com/corona   - Action Plans: http://www.RootGroupMarketing.com/action-plan   - Zoom and home office video resources: http://www.BryceRoot.com/corona (bottom of page)   - Videos on a variety of business + marketing topics: http://www.BryceRoot.com/vlogs   - Find your local SBDC (Small Business Development Center): http://www.NorcalSBDC.org

    10 min
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If you're on the go and you want to multi-task while you absorb our latest marketing advice, you're in the right place. Listen in for the latest marketing tips, tricks, news, events for the Monterey and San Francisco Bay Area business communities. We see it and talk about it so you can apply it to your business!

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