Small Business Marketing - Then and Now is a conversation with small business owners who share why they launched their business and how they marketed that launch, how their marketing had evolved over time and what type of pivot have they made during this Covid-19 economy.Your host is Howard Wolpoff, the Chief Marketing Strategist of Profit Master Business Solutions (www.profitmasterbusinesssolutions.com) and a marketing executive with over 25 years of experience helping hundreds of businesses create profitable solutions to drive sales, attract and maintain customers, and build a solid corporate brand. He has helped launch three businesses: Chelsea Piers Sports and Entertainment, the Brooklyn Cyclones minor league baseball team and GRIDIRONNOW.COM, the premier site for SEC football.He previously has served as the Director of Best Media in Houston, TX and the Vice President of Client Integration at Client Focused Media where he also produced four local TV shows and was a host on Buzz TV where he interviewed local business owners and leaders. Born and raised in New York City, Howard moved to Jacksonville in 2007. He is married with three children and earned his MBA in Marketing from Fordham University.
Episode Forty One - Jason Paris, the Paris Law Group
For our latest episode, I interview Jason Paris, a personal injury attorney from New York who is himself a small business owner, He has launched three separate law firms and developed marketing strategies for each of them to develop strong SEO and the means for individuals to seek his firms out for legal representation.
He tells the story of the challenges of creating a brand in the biggest market in the world, where his competition is not only the local lawyers, but mega personal injury firms with a national marketing strategy.
His story is one of growth and success, filled with happy and victorious clients who have continuously provided him with referrals to develop future clients. It has also included some great marketing experiences which he graciously shares in this podcast.
Learn more about the Paris Law Group at www.parisgroup.com
Episode Forty - Hannah Schindler, Tool Factory Outlet
For our 40th episode, I had the pleasure of speaking with Hannah Schindler, a business owner who started on this journey with her husband, but had to take on a male dominated industry and the big home improvement stores alone after his death.
She tells us how they launched into a multi media advertising campaign as they opened there doors and how their jingle helped define them and drive customers into the store even after the Orange and Blue megastores opened in the area.
Please enjoy her amazing story of resilience and almost 40 years of strong marketing which has continued to make her a very successful woman in business.
You can learn more about the business at www.toolfactoryoutlet.com
Episode Thirty Nine - Mark Blocker, Big Block Athletics
Our latest episode features Mark Blocker, an entrepreneur and philanthropist. Mark began with an entry level position and a dream. He built that into a successful sports apparel business that also sponsors athletes and formed his own charitable foundation that addresses those struggling with their mental health.
Mark shares his journey to get exposure for his brand, the ups and downs of being an athlete sponsor and the marketing strategies he has used to grow Big Blocker Athletics into a multi million dollar business.
Please enjoy learning about his path to success.
Episode Thirty Eight - Annette Choti, Law Quill
Content is king, but having the right person to create that content can help your company (or more specifically law firm) receive the organic reach and response that you are seeking and needing as part of your marketing mix.
Annette Choti is my guest for this episode and she shares her story of how she launched out on her own to provide copywriting for law firms to help them navigate the algorithm infested waters of Google and clearly tell their story in a manner best suited for their target audience to absorb and react to it.
You can learn more at www.lawquill.com
Episode Thirty Seven - Kathleen Celmins, AmplifiedNOW
It is great when you learn about someone figuring out a simpler way to accomplish a goal.
With my guest Kathleen Celmins, it was developing a digital sales funnel to replace her need to cold call. She created an incredibly successful system that exceeded all sales expectations and eventually launched her into the world of business owner, marketer and educator.
She now helps purpose-driven businesses and not-for-profit organizations create content with a purpose. She also works with businesses in the professional services industries to set up systems for bringing in more subscribers, leads, and sales. Kathleen has a great story of her own in her agency search and shares a great deal of content of her own in this interview.
To learn more, please click https://amplifiednow.com/.
Episode Thirty Six - Salina Yeung, the[in]academy
My conversation with Salina Yeung, a former LinkedIn manager, was an eye opening roadmap to conquering the platforms algorithm and getting your content noticed. As the CEO of a company that trains individuals and companies how to market themselves on LinkedIn, Salina shares her business ownership journey and confirms her expertise while sharing tips and tricks to make your profile stand out on the platform.
To learn more about Salina, find her on linkedIn and on her website, https://www.theinacademy.com/