Small Business Marketing - Then and Now

Howard Wolpoff
  • 5.0 (4)
  • MARKETING

๐ŸŽ™๏ธ Welcome to Small Business Marketing: Then and Now Podcast! ๐Ÿš€ Get ready for an exhilarating dive into the dynamic world of small business entrepreneurship! Join us in "Small Business Marketing - Then and Now," where we unravel the inspiring stories of passionate small business owners. Together, we explore their journey from launching their businesses, the innovative marketing strategies that fueled their beginnings, the evolution of their marketing efforts over time, and the ingenious pivots made during the challenging landscape of the Covid-19 economy. Meet Your Host: Howard Wolpoff ๐ŸŒŸ I'm Howard Wolpoff, your guide on this transformative journey and the Chief Marketing Solutionist of Profit Master Business Solutions (www.profitmasterbusinesssolutions.com). With a rich tapestry of experience spanning over 25 years, I've empowered hundreds of businesses with profitable solutions. My expertise lies in driving sales, attracting and retaining customers, and building robust corporate brands. I've played a pivotal role in launching notable ventures such as Chelsea Piers Sports and Entertainment, the Brooklyn Cyclones minor league baseball team, and GRIDIRONNOW.COM, the premier site for SEC football. What to Expect: Inspiring Entrepreneurial Tales: Immerse yourself in the captivating narratives of small business owners who dared to dream big. Discover the challenges they overcame, the strategies that set their businesses on fire, and the resilience that propelled them forward.Marketing Evolution: Explore the fascinating evolution of marketing strategies. From traditional approaches to the digital landscape, we dissect the transformations that have shaped small business marketing, offering actionable insights for budding entrepreneurs and seasoned business owners alike.Navigating the Covid-19 Economy: Delve into the art of pivoting during the unprecedented challenges posed by the Covid-19 economy. Uncover the innovative solutions, adaptability, and creativity displayed by small businesses in the face of adversity.Expert Interviews: Enjoy in-depth conversations with industry experts, thought leaders, and successful entrepreneurs. Gain access to their wisdom, strategies, and insider tips that can revolutionize your marketing approach.Interactive Learning: Engage in interactive discussions, ask questions, and participate in live sessions. Connect with a vibrant community of entrepreneurs, fostering collaboration and networking opportunities. Join the Revolution! ๐ŸŒ Are you ready to revolutionize your approach to small business marketing? Tune in to "Small Business Marketing - Then and Now" and become part of a thriving community dedicated to business growth and innovation. Subscribe now, and let's embark on a transformative journey together. Together, we'll redefine the landscape of small business marketing, one inspiring story at a time! ๐Ÿš€โœจ #SmallBusinessMarketing #EntrepreneurialJourney #MarketingInnovation #BusinessResilience #MarketingEvolution

  1. Thank You and Goodbye

    03/12/2025

    Thank You and Goodbye

    Please join me on my new podcast - Sales Momentum. You can find your host, Howard Wolpoff, at: www.profitmasterbusinesssolutions.com Twitter - https://twitter.com/hwolpoff Instagram - https://www.instagram.com/hwolpoff/ TikTok - https://www.tiktok.com/@hwolpoff Thank you for listening!

    2 min
  2. From Trial Lawyer to Legacy Protector: Debra Koven - Debra Koven Law, Episode 113

    12/27/2024

    From Trial Lawyer to Legacy Protector: Debra Koven - Debra Koven Law, Episode 113

    In todayโ€™s episode, we sit down with Debra Koven, founder of the Law Offices of Debra L. Koven, to discuss her inspiring journey from law school to building a thriving practice that focuses on estate and legacy planning for families. Debraโ€™s practice specializes in protecting familiesโ€”particularly those with minor childrenโ€”by helping them avoid the court system and ensuring that their legacies live on in meaningful ways. Debra shares her unique path to law, including overcoming challenges as a woman entering a male-dominated field and transitioning from corporate firms to starting her own practice. She talks about the โ€œtime for spaceโ€ strategy she used to launch her career and how word-of-mouth and networking became powerful tools for growing her business. Join us as we dive into the evolution of Debraโ€™s career, the hurdles she faced along the way, and her dedication to helping families protect their most valuable assetsโ€”their children and legacy. Whether youโ€™re an aspiring lawyer, a business owner, or simply interested in the power of perseverance and reinvention, this conversation offers invaluable insights and inspiration. Listen in now! You can reach Debra at https://www.debrakovenlaw.com/ You can find your host, Howard Wolpoff, at: www.profitmasterbusinesssolutions.com Twitter - https://twitter.com/hwolpoff Instagram - https://www.instagram.com/hwolpoff/ TikTok - https://www.tiktok.com/@hwolpoff Thank you for listening!

    34 min
  3. Navigating Small Business Finances with John Drawdy of Paragon Accounting & Tax Solutions, LLC, Episode 112

    12/27/2024

    Navigating Small Business Finances with John Drawdy of Paragon Accounting & Tax Solutions, LLC, Episode 112

    Navigating Small Business Finances with John Drawdy of Paragon Accounting & Tax Solutions, LLC In this episode, we sit down with John Drawdy, the owner of Paragon Accounting & Tax Solutions, LLC, to discuss the critical financial challenges faced by small business owners. With nearly 30 years of experience in auditing, accounting, and tax planning, John shares valuable insights on how entrepreneurs can stay ahead of their finances and avoid common pitfalls. John explains how small business owners can better understand their numbers and why it's crucial to hire the right professionals to handle bookkeeping and tax preparation. We dive deep into the Profit First method, a revolutionary system designed to prioritize profit and ensure businesses are consistently saving for taxes and other expenses. John also discusses how smart financial management can alleviate the stress of tax season, improve cash flow, and lead to better business decisions. Learn how Johnโ€™s journey into business ownership began, how networking and client relations helped Paragon Accounting grow, and the importance of Google reviews and SEO for attracting new clients. This episode is packed with practical advice for small business owners looking to take control of their finances and ensure their long-term success. Tune in for actionable tips and strategies that could transform how you manage your business's financial health! You can find John at www.paragonaccountingandtax.com You can find your host, Howard Wolpoff, at: www.profitmasterbusinesssolutions.com Twitter - https://twitter.com/hwolpoff Instagram - https://www.instagram.com/hwolpoff/ TikTok - https://www.tiktok.com/@hwolpoff Thank you for listening!

    26 min
  4. Facing the Taxman- Timalyn Bowens of Bowens Tax Solutions, Episode 111

    12/27/2024

    Facing the Taxman- Timalyn Bowens of Bowens Tax Solutions, Episode 111

    ๐ŸŽ™ Facing the Taxman: A Conversation with Timalyn Bowens Death and taxesโ€”the two guarantees of life. While we canโ€™t dodge either, we can prepare for one of them! This week, Iโ€™m joined by Timalyn Bowens, the owner of Bowens Tax Solutions and โ€œAmericaโ€™s favorite enrolled agent,โ€ to talk about taxes and how to tackle them with confidence. Timalyn shares her journey from tax-averse college student to trusted expert helping small business owners navigate the often-overwhelming world of IRS compliance. We dive into the common challenges businesses faceโ€”missed filings, outdated books, and how tax troubles can quickly snowballโ€”and discuss proactive strategies to avoid pitfalls and uncover savings. Whether you're an expert at your trade but new to taxes or facing challenges with the IRS, this episode will leave you with actionable insights and a clearer path forward. ๐Ÿ”‘ Key Topics: The importance of updated books for tax readinessHow to address IRS issues and prevent future troubleStrategies for legally minimizing tax liabilitiesTune in to hear Timalynโ€™s story, her passion for helping businesses thrive, and why she calls tax work her favorite puzzle. ๐Ÿ“ Don't miss this practical, insightful conversation packed with solutions to keep your business on track! You can reach Timalyn at https://www.bowenstaxsolutions.com/ You can find your host, Howard Wolpoff, at: www.profitmasterbusinesssolutions.com Twitter - https://twitter.com/hwolpoff Instagram - https://www.instagram.com/hwolpoff/ TikTok - https://www.tiktok.com/@hwolpoff Thank you for listening!

    32 min
  5. Trevor Skene of Patent Hacks, Episode 110

    05/31/2024

    Trevor Skene of Patent Hacks, Episode 110

    We're thrilled to announce the latest episode of Small Business Marketing - Then & Now, where we dive into the inspiring journey of  Trevor Skene, Co-Founder and CEO of Patent Hacksยฎ.  Trevor's mission is to democratize entrepreneurship by providing a clear path for inventors, startups, and students to protect their ideas and build businesses without the prohibitive costs of patenting. Through Patent Hacksยฎ, Trevor empowers individuals to navigate the patent process independently, making the dream of business ownership accessible to all.  Tune in to hear Trevor's inspiring journey and learn how you can turn your inventions into thriving businesses. You can learn more by clicking  https://www.patenthacks.com/. You can find your host, Howard Wolpoff, at: www.profitmasterbusinesssolutions.com Twitter - https://twitter.com/hwolpoff Instagram - https://www.instagram.com/hwolpoff/ TikTok - https://www.tiktok.com/@hwolpoff Thank you for listening!

    21 min
  6. Karen Crnkovich of DMC Service, Inc - Episode 109

    05/16/2024

    Karen Crnkovich of DMC Service, Inc - Episode 109

    ๐ŸŽ™๏ธ New Episode Alert: Small Business Marketing - Then & Now ๐ŸŽ™๏ธ   ๐ŸŒŸ Featuring Karen Crnkovich of DMC Service Inc. ๐ŸŒŸ   We're thrilled to announce the latest episode of Small Business Marketing - Then & Now, where we dive into the inspiring journey of Karen Crnkovich, the award-winning business owner and president of DMC Service, Inc. Karen shares her incredible story of assuming and marketing her business, highlighting her innovative strategies and the challenges she overcame along the way.   Karen Crnkovich is a visionary leader and skilled communicator who has a remarkable talent for building bridges and achieving optimal outcomes. As the president of DMC Service, Inc., a commercial heating, cooling, ventilation, and plumbing contractor in the Kansas City Metropolitan Area, Karen has made significant strides in her industry and community.   A Journey of Transformation: Karen's professional journey began in sales, where she represented various industries, including hotels, web development, digital printing, and real estate.    Her dedication and hard work paid off when she transitioned to a full-time role at DMC Service in 2010, taking on responsibilities in human resources, sales, and marketing, all while apprenticing in the field.   Leadership and Growth: In 2012, Karen became the majority owner of DMC Service and by 2014, she had bought out the remaining shares and rebranded the company as "Diamond Mechanical Contractors." Under her leadership, the company has thrived, earning accolades and expanding its reach.   Community and Mentorship: Karen's commitment to her community is evident through her involvement in various programs and organizations. She is a graduate of the Kauffman Foundation FASTrack program, a fellow with the Helzberg Entrepreneurial Mentoring Program (HEMP), and a participant in the Goldman Sachs 10K Small Business Cohort 18. Karen mentors early-stage business owners through the Porter House KC program and the Women in HVACR organization. She also founded Strong-Homes, Strong Families, a 501c3 organization dedicated to assisting homeowners with mission-critical home repairs.   Inspiring Change: Karen is passionate about creating lasting, meaningful, and positive change in her community. Her courageous communication and quick-thinking connectivity have inspired many. She serves on the St. Paul Catholic Church building committee, St. James Academy building committee, and Daughters of the American Revolution.   Tune In: Join us as Karen shares her journey, the strategies she employed to market DMC Service, and her insights on the importance of adaptability, resilience, and community involvement in business. Whether you're a small business owner, an aspiring entrepreneur, or someone looking for inspiration, this episode is a must-listen! You can find your host, Howard Wolpoff, at: www.profitmasterbusinesssolutions.com Twitter - https://twitter.com/hwolpoff Instagram - https://www.instagram.com/hwolpoff/ TikTok - https://www.tiktok.com/@hwolpoff Thank you for listening!

    26 min
  7. Stephanie Gillenkirk of Pittroe Business Services, Episode 108

    05/13/2024

    Stephanie Gillenkirk of Pittroe Business Services, Episode 108

    Welcome to the latest episode of Small Business Marketing - Then & Now! In this episode, we sit down with Stephanie Gillenkirk, an experienced accounting professional and the founder of Pittroe Business Services in Pittsburgh. Stephanie brings a unique blend of skills and experience to the table, with a background in the casino industry and a passion for helping small businesses thrive. After earning her Associateโ€™s in Accounting, she spent over a decade in the casino industry, gaining valuable insights into management, financial accounting, and leadership. But Stephanieโ€™s entrepreneurial spirit didnโ€™t stop there. Alongside her full-time job, she juggled various side hustles, including Uber, Door Dash, Amazon Deliveries, and even MLM companies. This diverse experience gave her a deep understanding of the challenges faced by small business owners, particularly women-owned and startup companies. Driven by her passion for helping others succeed, Stephanie founded Pittroe Business Services, offering personalized bookkeeping, accounting, payroll, and advisory services. Her goal? To provide tailored solutions that empower women business owners to achieve financial clarity and focus on growth. Join us as Stephanie shares her journey, from her early days in the casino industry to launching and marketing her own business. Get ready for insights, inspiration, and practical advice for small business owners looking to take their marketing to the next level. Tune in now! To learn more, click https://pittroe.com/ You can find your host, Howard Wolpoff, at: www.profitmasterbusinesssolutions.com Twitter - https://twitter.com/hwolpoff Instagram - https://www.instagram.com/hwolpoff/ TikTok - https://www.tiktok.com/@hwolpoff Thank you for listening!

    23 min
  8. Nicole Riggs Broesch of fern+daisy, Episode 107

    05/08/2024

    Nicole Riggs Broesch of fern+daisy, Episode 107

    In our latest episode of Small Business Marketing - Then and Now, we sit down with Nicole Riggs Broesch, a Knoxville-based creative who's making waves in the world of design and marketing. Nicole brings a unique blend of creativity, passion for the outdoors, and a dedication to craftsmanship to everything she does. ๐Ÿ‘ฉโ€๐ŸŽจ Graduating from Bob Jones University with a BS in Apparel, Textiles, and Design, along with a minor in Communications, Nicole has honed her skills over seven years in product development, specializing in apparel and accessories design. Her commitment to quality and attention to detail shine through in every project. ๐ŸŒŸ Nicole's expertise extends beyond design; she's equally adept at fabric and handloom design, graphic design, and digital content creation. Her diverse skill set allows her to seamlessly execute projects from conception to completion, ensuring top-notch results every time. ๐Ÿš€ Join us as Nicole shares insights into how she launched and marketed her business, offering valuable advice for aspiring entrepreneurs and seasoned professionals alike. Tune in to learn from Nicole's journey and discover how to elevate your creative endeavors to new heights! Don't miss out on this inspiring conversation with Nicole Riggs Broesch!  To learn more, click: https://www.fernanddaisy.com/ https://www.linkedin.com/in/lanicoleriggs/ You can find your host, Howard Wolpoff, at: www.profitmasterbusinesssolutions.com Twitter - https://twitter.com/hwolpoff Instagram - https://www.instagram.com/hwolpoff/ TikTok - https://www.tiktok.com/@hwolpoff Thank you for listening!

    28 min
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5
out of 5
4 Ratings

About

๐ŸŽ™๏ธ Welcome to Small Business Marketing: Then and Now Podcast! ๐Ÿš€ Get ready for an exhilarating dive into the dynamic world of small business entrepreneurship! Join us in "Small Business Marketing - Then and Now," where we unravel the inspiring stories of passionate small business owners. Together, we explore their journey from launching their businesses, the innovative marketing strategies that fueled their beginnings, the evolution of their marketing efforts over time, and the ingenious pivots made during the challenging landscape of the Covid-19 economy. Meet Your Host: Howard Wolpoff ๐ŸŒŸ I'm Howard Wolpoff, your guide on this transformative journey and the Chief Marketing Solutionist of Profit Master Business Solutions (www.profitmasterbusinesssolutions.com). With a rich tapestry of experience spanning over 25 years, I've empowered hundreds of businesses with profitable solutions. My expertise lies in driving sales, attracting and retaining customers, and building robust corporate brands. I've played a pivotal role in launching notable ventures such as Chelsea Piers Sports and Entertainment, the Brooklyn Cyclones minor league baseball team, and GRIDIRONNOW.COM, the premier site for SEC football. What to Expect: Inspiring Entrepreneurial Tales: Immerse yourself in the captivating narratives of small business owners who dared to dream big. Discover the challenges they overcame, the strategies that set their businesses on fire, and the resilience that propelled them forward.Marketing Evolution: Explore the fascinating evolution of marketing strategies. From traditional approaches to the digital landscape, we dissect the transformations that have shaped small business marketing, offering actionable insights for budding entrepreneurs and seasoned business owners alike.Navigating the Covid-19 Economy: Delve into the art of pivoting during the unprecedented challenges posed by the Covid-19 economy. Uncover the innovative solutions, adaptability, and creativity displayed by small businesses in the face of adversity.Expert Interviews: Enjoy in-depth conversations with industry experts, thought leaders, and successful entrepreneurs. Gain access to their wisdom, strategies, and insider tips that can revolutionize your marketing approach.Interactive Learning: Engage in interactive discussions, ask questions, and participate in live sessions. Connect with a vibrant community of entrepreneurs, fostering collaboration and networking opportunities. Join the Revolution! ๐ŸŒ Are you ready to revolutionize your approach to small business marketing? Tune in to "Small Business Marketing - Then and Now" and become part of a thriving community dedicated to business growth and innovation. Subscribe now, and let's embark on a transformative journey together. Together, we'll redefine the landscape of small business marketing, one inspiring story at a time! ๐Ÿš€โœจ #SmallBusinessMarketing #EntrepreneurialJourney #MarketingInnovation #BusinessResilience #MarketingEvolution

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