Small Business Origins Beefy Marketing

Happy Thanksgiving! Here is some listening material while you cook: This episode is a discussion with Lori Raymond, the owner and president of Tourmaline Enterprises, a company that manufactures and distributes coding and marking equipment for consumer goods packaging. Lori shares her entrepreneurial origin story including taking over and growing the business after the passing of her husband, as well as the critical role that packaging coding plays in product safety and traceability. Listeners will learn about an industry that most people don't know exists despite the important services it provides.


Key Quotes:


"Everything that is touched by human hands is coded in some way these days." - Lori Raymond


"The only thing that keeps a company going is marketing and sales." - Lori Raymond


Chapters:


[00:01:15] John Kelley and Lori Raymond discuss diet, snacks and spicy foods


[00:05:51] Revolutionizing Business Operations with Wingman


[00:06:49] Lori Raymond Shares Her Entrepreneurial Journey and Turning Challenges into Success


[00:19:13] The Impact of Coding and Marking in Different Industries


[00:21:33] Understanding Distributor Role in Packaging Industry


[00:28:49] Understanding the Supply Chain Process


[00:34:43] Understanding Different Types of Entrepreneurs and Goals for Tourmaline


[00:35:38] Supporting Entrepreneurs and Ensuring Quality in Product Coding and Marking


[00:40:56] The Power of Caring Entrepreneurs: An Interview with Lori Raymond.


[00:46:58] Lori Raymond Discusses the Story Behind Tourmaline Enterprises


[00:52:18] The Power of Omnipresent Marketing and Branding


[00:55:07] Episode Recap: Passion for Unique Industry and Business Challenges with Lori Raymond


Links Mentioned:


Tourmaline Enterprises


Tourmaline Enterprises YouTube


Lori Raymond on X


Loris Raymond Instagram


Lori Raymond LinkedIn


Lori Raymond Pinterest

Guest Bio:


Phyllis is known as the Ghetto Country Brandmother®. She is an empathic bitch who nurtures solopreneur brandbabies who are self-aware and starting over so they scale with impact. She left her multi-million dollar bbq business because she doesn't like to cook on purpose. Also, she wants to impact failure rate statics for independent businesses. She's been an entrepreneur for over 20 years, has a degree in business, and holds certifications as a brand strategist, business coach and life coach.


In this episode, Phyllis shares her journey into entrepreneurship, starting from selling barbecue dinners out of her home to help fund her husband's barbecue competitions, all the way to opening two restaurants together. After realizing the restaurant business wasn't for her, Phyllis pivoted into business coaching and branding. She discusses the importance of being true to yourself in business and "owning your ghetto country" - drawing on your own unique roots and experiences to shape your brand and connect with your ideal audience. Listen in to learn more about Phyllis's branding philosophy and how she helps entrepreneurs develop strong, authentic personal brands that attract the right customers.


Chapters:


[00:01:40] Discussing Productivity Times and Schedules with Brandmother


[00:05:38] The Ghetto Country Brandmother's Entrepreneurship Journey


[00:12:46] Unpacking the Unique Branding of Goat Man and Brandmother


[00:13:57] Creating a Unique Brand Identity in the Voiceover Industry


[00:19:28] Developing a Personal Brand with Brandmother


[00:24:19] Brandmother's approach to personal branding for solopreneurs


[00:25:07] Brandmother on Scalability and Pursuing Impact Over Money


[00:29:02] A Candid Talk on Branding, Marketing, and Nurturing Small Businesses


[00:34:30] Unpacking Brand Strategy with Brandmother


[00:40:06] Brand Building with the Brandmother


[00:41:38] Small Business Origins Podcast discusses brand building with Brandmother


Tweetables:


"I had to go back to how I was in the restaurant, and I didn't know how people were going to take that because I don't believe in the whole code switching of it all...I had to go back and own my ghetto country." - Brandma






"When I stopped being ghetto country grandmother, I got to go back to being wife, mother, sister, and all the other things...It creates the boundaries." - Brandma






"If you're about chasing money, I don't think I want to work with you. But the part is that, sweetie, I want you to make all the money." - Brandma






"Your branding hasn't moved into your marketing. Your marketing hasn't moved into conversion. You're broken along those lines." - Brandma


Links Mentioned:


Holla at Brandma: holla@brandmashouse.com


Brandma's Website


Brandma on X


Brandma's Gram


Brandma's Facebook


Brandma's LinkedIn


Brandma's Pinterest


Brandma's Tik Tok


Brandma on Amazon


Beefy Marketing


John The Marketer


Small Business Origins Online


Wingman

In this episode of Small Business Origins, host John The Marketer interviews Dann Williams of Owner's Pride in Omaha, Nebraska. They discuss Dann's journey into entrepreneurship after overcoming addiction, starting a mobile auto detailing business, and eventually joining Owner's Pride. Listeners will learn about Dann's origin story, keys to success like seizing opportunities, Owner's Pride products and services, their podcast, and the importance of offering a legitimate warranty program.  






Discussion Points:






- Dann's early struggles and the influential people in his life like his father and wrestling coach (0:04:00)


- Getting sober, moving to San Diego, and starting a mobile auto detailing business (0:08:50)  


- Scaling the detailing business and stepping back from doing the work himself (0:11:50)


- Selling his detailing business and consulting for another company (0:18:00) 


- Launching Owner's Pride right before COVID-19 hit (0:19:00)


- Owner's Pride product offerings and direct to consumer options (0:23:00)


- The Owner's Pride podcast focusing on interviews (0:26:00)


- Why Owner's Pride offers a legitimate and compliant warranty program (0:33:00)






Links Mentioned:


Owner's Pride


Dann Williams LinkedIn


Dann Williams Facebook


Dann Williams Instagram


Owner's Pride Podcast Twitch


John Kelley


Beefy Marketing


Wingman

This episode is all about the impact of learning and coaching on various aspects of life. It emphasizes the importance of personal growth and development. Tamara speaks all about her coaching sessions, which occur once per week for 45 minutes over a period of 16 weeks. They highlight the role of a coach in providing guidance and support, particularly in situations involving relationships and decision-making. The speaker also discusses the value of coaching in improving self-confidence, communication skills, and overall happiness. They mention that coaching can be beneficial for individuals from different cultures and with diverse needs. The speaker shares their personal experience of being coached and expresses their belief that coaching is often undervalued as a service. They compare it to the challenges of raising children. Additionally, they briefly mention their background as an entrepreneur and how they transitioned to becoming a life coach, specifically focusing on confidence coaching. Overall, the tone 


Chapters:


00:02:04 Finding Fun In Simple Pleasures


00:05:52 The Power Of Gratitude In Starting The Day


00:07:29 Finding Enjoyment In Life And Work


00:10:00 The Struggle Of Getting Up In The Morning


00:15:40 The True Importance Of Relationships, Self-confidence, And Personal Development


00:20:29 Why Coaching Can Resonate With People: A Tale Of Personal Growth And Dating


00:26:22 The Power Of Trusting Our Intuition


00:29:32 Next Steps: Connecting With The Ideal Fit


00:30:40 The Impactful Lessons I Wish I Had Learned


00:31:46 The Benefits And Affordability Of Coaching


00:35:28 Appreciating The Short But Informative Podcasts


Links Mentioned:


Tamara Coaching


John Kelley


Beefy Marketing


Wingman

After a break last week (first one in almost three years), WE ARE BACK! In this episode, host John Kelley speaks with mortgage loan advisor Aaron Chapman about his origin story as an entrepreneur, the journey from working for others to starting his own business, and his insights on real estate investing, and investments as a whole.


Aaron Chapman is a mortgage loan advisor and real estate investor based in Gilbert, Arizona. He is the founder of Security National Mortgage Company, where he specializes in financing for real estate investors. Aaron has over 25 years of experience in the mortgage industry.


Security National Mortgage Company provides financing solutions for real estate investors across 30 states. With a team of 22 people, the company completes thousands of loan transactions each year, focusing on creative financing for investment properties.


Chapters:


00:00:00 Small Business Origins Podcast: Uncovering The Power Of Origin Stories


00:02:16 Indulgence in Moderation: Navigating a Health Kick without Giving Up Cravings


00:04:31 The Roller Coaster of Weight Loss: Battling Temptations and Long-term Effort


00:09:33 From Overqualified to Diaper Coupons: My Journey to Survival


00:14:29 Mastering the Art of Persuasion: How One Realtor Crafted the Perfect Persona to Close Deals


00:17:19 Revolutionizing the Consulting Game: No Sales Pitches, Just Straight Education


00:18:20 The Power of Consulting: Unlocking Success in Real Estate with Practical Wisdom


00:23:02 Maximize Your Mortgage: Why Paying It Off Early Could Cost You Thousands


00:24:55 Maximizing Savings: Deciding Between 30 Years or 15 Years to Pay Off Your Mortgage


00:28:40 Don't Waste Your Money: Investing in Real Estate the Right Way


00:31:07 Unleashing the Unstoppable: The Never-Ending Journey of Grinding and Succeeding


00:36:17 Breaking Free: Escaping the 9-5 Grind and Building My Own Empire


00:39:52 Building Trust: The Foundation for Successful Business Partnerships


00:44:40 Unlocking the Secrets of Real Estate Investment: Maximize Your Returns with Smart Choices


Tweetables:


"I hated that other people had control of my day. I hated that I had to be at the yard at a certain time. I hated getting up every morning and put on those boots in the dark to go out there and sometimes work till it was dark." - Aaron Chapman on why he wanted to be an Entrepreneur


"I want that name to endure as real estate investment finance. That's what I want that name to endure as. When you hear that name, it's like, oh yeah, that's that group that does real estate investment finance and all types of loans." [00:31:43] - Aaron Chapman


"If you can keep it rented and being in an environment that raises by at least two and a half percent per year, that's another 10% increase. On your initial investment, approximately that's 20% above 20% increase on your initial investment on that property before any cash flow and before tax benefits." [00:45:25] - Aaron Chapman


Links Mentioned:


Beefy Marketing


Every Business Needs a Wingman


John Kelley's Links


Aaron Chapman (Guest) Online


Aaron Chapman Instagram


Aaron Chapman Facebook


Aaron Chapman YouTube


Aaron Chapman LinkedIn

In this episode of Small Business Origins, host John Kelley interviews Haley Burns, founder of SugarCopy, a Chicago-based copywriting agency focused on direct response copy for coaches and online course creators. They discuss Haley's journey from studying science in Scotland to becoming a digital nomad and freelance copywriter, as well as the importance of research and personality in crafting persuasive copy.


Main Discussion Points:


- Haley's origin story: Studied science in Scotland, worked odd jobs and in a call center before discovering copywriting online and teaching herself (00:03:34 - 00:05:13)


- Haley's niche: Started in tech/SaaS, now focuses on coaches, course creators and "inspirational brands" (00:07:13 - 00:08:12)


- The value of hiring a copywriter vs. using AI tools like ChatGPT (00:09:46 - 00:11:04)


- How Haley expresses a client's personality and voice in her copy (00:16:34 - 00:17:23)


- Things to look for when hiring a copywriter (extensive research process) (00:20:57 - 00:22:03)


Key Quotes:


"I spend a lot of time in a big nerdy spreadsheet, like organizing what are those top things that customers are looking to buy and what will resonate with them?" (00:10:38)






"It's like having a salesman on your website. It's the difference between just I don't know, it's everything to have the right words because that's the starting point into your brand." (00:26:38)






"I'm able to take some really boring concepts and make them super snazzy, and I think that that's really important today." (00:28:48)


Links Mentioned:


SugarCopy Online


Haley on LinkedIn


John Kelley's Links


Beefy Marketing


Your Business Needs a Wingman