80 episodes
Small Business PR Gloria Chou
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- Business
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5.0 • 195 Ratings
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For any small business owner or entrepreneur who wants to get more visibility and brand recognition for FREE, the Small Business PR podcast is the place for you. With untraditional yet proven strategies to help you hack your own PR and marketing without ads or agencies, this podcast will give you a roadmap to go from unknown to legendary, regardless of how "early" or "small" your business is. Join us every week as our host, Gloria Chou, award-winning small business PR expert to thousands of entrepreneurs worldwide, helps you uncover your roadblocks, find your press-worthy angle, and unlock your greatest potential as the purpose-driven leader you already are. With interviews with top-tier journalists, diverse founders, and purpose-driven subject experts, this podcast will be your rocket fuel to getting your brand in front of thousands of customers who like and trust you. The best part? You don't need to have any "industry connections" or a huge budget to position yourself as the sought-after industry authority you know you are! Join us for the #1 PR Masterclass to learn the 3 step method to landing media features in 30 days at www.gloriachoupr.com/masterclass
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How Generational Trauma and Scarcity Impacts Entrepreneurship with Veronica Romney
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small business
Join us in this intimate and inspiring episode as I open up about how my generational trauma and scarcity can impact entrepreneurship. It’s only by first acknowledging our inner landscape that we can change our narratives as small business heroes.
Topics We Discuss in this Episode:
What my generational trauma and scarcity really look likeHow I am healing generational trauma and scarcity Addressing the toxic and cancerous forms of capitalismThe need to be more self-aware as a leader and entrepreneurWhy you should elevate humanity in your businessThe mark of a true leader-entrepreneur Resources Mentioned:
Join Gloria Chou's PR Community:
https://www.facebook.com/groups/428633254951941Know more about Veronica Romney:
https://www.veronicaromney.comIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
Additional Resources:
Get the PR Starter Pack10 Story Angles to PitchLet's connect on Instagram -
Why PR and SEO Should Be Your #1 Focus this Year with Laura Peters
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small business
Make PR and SEO your # 1 focus this year! Join us in this episode as we discover with Laura Peters, a travel blogger and an SEO expert, the actionable steps to optimize your small business, so it can be finally seen, heard, and valued through using PR and SEO.
Topics We Discuss in this Episode:
What exactly is SEO?SEO’s several advantages over social mediaHow long does it take to see business results through SEO?PR strategies that boost your SEO and help produce resultsWhy small business owners should understand SEO firstThe changes in SEO algorithms that you should be aware of Actionable steps and mindset to get started with SEO Resources Mentioned:
Join Gloria Chou's PR Community:
https://www.facebook.com/groups/428633254951941Get to know more about Laura Peters:
https://mikeandlauratravel.comFollow Laura Peters on Instagram:
https://www.instagram.com/mikeandlauratravelblogSubscribe to Mike and Laura’s YouTube Channel:
https://www.youtube.com/c/mikeandlauratravelIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
Additional Resources:
Get the PR Starter Pack10 Story Angles to PitchLet's connect on Instagram -
3 Biggest Mental Roadblocks You Need to Clear As a Small Business
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small business
Clear away the three biggest mental roadblocks you may have as a small business founder by immersing yourself in this episode with Gloria Chou. It’s time to shift to an abundant mindset, so you can finally be seen, heard, and valued.
Topics We Discuss in this Episode:
The real reason why compounding matters in PRThe most important mindset that a small business founder should haveRealizing the most important skills in PRWhy PR must be about broadening your network Cultivating your skills, relationships, and mindset for your businessResources Mentioned:
Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou
Small Business PR Podcast:
Episode # 2- The CPR Method: https://www.gloriachoupr.com/show-notes/this-pitch-framework-helped-thousands-of-small-businesses-get-top-tier-press-features-for-free
Episode # 38- How to Pitch Business Services: https://www.gloriachoupr.com/show-notes/how-to-pitch-business-services-and-products-to-secure-pr-and-paid-consulting-opportunities-with-dermatologist-and-inventor-dr-ross-radusky
Episode # 67- 3 Ways PR and Visibility are Changing: https://www.gloriachoupr.com/show-notes/3-ways-pr-and-visibility-in-media-are-changing-in-2023
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
Additional Resources:
Get the PR Starter Pack10 Story Angles to PitchLet's connect on Instagram -
How to Get Featured on TV without an Agent or PR Experience with Tijana Ibrahimovic
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small business
This episode is meant for you, small business founder, if you want to get featured on TV even without any agent or PR experience. So, follow along with Tijana Ibrahimovic and discover the organic framework that’ll help you go from unknown to being a seen, heard, and valued small business hero.
Topics We Discuss in this Episode:
Key differences in pitching TV shows and online publicationsObjectively finding the uniqueness in your product and services Why goodwill and relationships with journalists really matterExpert steps to get inside a top journalist’s inboxThe right people and time in the TV industry to offer your pitch Resources Mentioned:
Join Gloria Chou's PR Community:
https://www.facebook.com/groups/428633254951941Follow Tijana Ibrahimovic on Instagram:
https://www.instagram.com/tijanastyle/Know more about Tijana and her work:
https://popstyletv.com/author/tijana-ibrahimovic/If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
Additional Resources:
Get the PR Starter Pack10 Story Angles to PitchLet's connect on Instagram -
How to Turn Your Passion Project into a Recognized, Credible Business with Solopreneur and Jewelry Designer Jessica Santander
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small business
How does a passion project built in a person’s home go from unknown to being featured in top-tier platforms and in stores? This episode is for you if you have a small business but want to get it out there and seen by more people using Gloria’s CPR method of cold pitching for any opportunities including getting organic media features, podcasts, speaking panels, and more.
Topics We Discuss in this Episode:
Turning a passion project into a small businessThe power of maximizing channels for your PR effortsRevelations and realizations about paid advertisementsHow the CPR method can help you attract top media outletsWhat you must emphasize in your pitch as a small businessConnecting with journalists even after your first pitchResources Mentioned:
Join Gloria Chou's PR Community:
https://www.facebook.com/groups/428633254951941Follow Jessica Santander on Instagram:
https://www.instagram.com/Jessicasantander_designs/?hl=enKnow more about Jessica Santander:
https://jessicasantander.comBe VIP friends and get 15% off your first order:
https://manage.kmail-lists.com/subscriptions/subscribe?a=V6VCHV&g=WP6fTVIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
Additional Resources:
Get the PR Starter Pack10 Story Angles to PitchLet's connect on Instagram
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The Truth Every Small Business Needs to Hear This Year
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small business
Join Gloria Chou in this eye-opening episode as we uncover the truth that every small business needs to hear this year. That’s because today is the time to make your message matter to the world and have you finally be seen, heard, and valued.
Topics We Discuss in this Episode:
The truth on how people will continue to judge youHow the mindset of action sets you up for successIs there a right time to start with PR?Why you should know your message better than anyoneFacing the truth about the importance of your story Resources Mentioned:
Join Gloria Chou's PR Community:
https://www.facebook.com/groups/428633254951941 Listen to Small Business PR Podcast Episode # 65:
https://www.gloriachoupr.com/show-notes/sharing-the-journey-of-my-surgery-burnout-and-finding-myself-againIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
Additional Resources:
Get the PR Starter Pack10 Story Angles to PitchLet's connect on Instagram
Customer Reviews
So motivating for entrepreneurs
I’ve been listening to this podcast for a few months now and always listen from start to finish. As a small business owner, you can start to feel overwhelmed by the list of things to do and PR being one of them! Really love the bite sized pieces of advice and feedback from Gloria and each guest. I tune in every week and always leave with something valuable.
Most helpful podcast for small biz! 🙌
Found Gloria on IG and her podcast is amazing! I also enjoy how real she is. Every guest is just a vault of information because Gloria asks them real questions that could make a real difference. I can’t wait to do the masterclass and begin utilizing her methods.
Amazing this PR advice is free
I’m a new fan loving Gloria’s podcast. What great topics that I don’t hear covered anywhere else…From writing winning subject lines to learning how NOT to pitch, her advice is gold.