It is hard to run your business and keep up with new trends and resources to help you build a profitable company. Each Tuesday, join Anna Steinfest and Dr. Michael Troyer will share with you business tools, insights, and ideas. If you are a business owner or thinking about starting a new company or just want to hear some business advice this podcast is for you.
S2E69: Add Value to Your Product Without Adding Cost
In this special rebroadcast episode, we're revisiting a timeless conversation that's more relevant than ever. Join us as we delve into the world of product development and discover innovative ways to elevate your offerings without breaking the bank. Our expert guests, Michael Troyer and Anna Steinfest, will be your guides on this journey to adding substantial value to your products without incurring additional costs.
In today's fiercely competitive market, finding ways to stand out and delight your customers is paramount. Michael, a seasoned product strategist, and Anna, a marketing guru, bring their combined wisdom and experience to the forefront. Together, they share invaluable insights and actionable tips that can transform your approach to product development.
During this episode, you can expect to learn:
Hidden Value Gems: Discover often-overlooked aspects of your products that can be enhanced to captivate your audience and drive loyalty.Consumer-Centric Strategies: Learn how to align your product enhancements with the needs and desires of your target audience, ensuring a more profound impact.Innovative Marketing Techniques: Anna's marketing prowess will provide you with creative ways to communicate and leverage your product improvements effectively.Resource Optimization: Michael will shed light on optimizing your existing resources, maximizing the value you can provide without increasing costs.Case Studies and Real-World Examples: Dive into concrete examples of successful cost-free product enhancements that have made a significant impact in various industries.Whether you're a seasoned entrepreneur or just starting in the world of business, this episode will provide you with a fresh perspective on adding value to your products. Join us on this enlightening journey as we uncover the secrets to enriching your offerings without the burden of added expenses.
Tune in, take notes, and get ready to transform your approach to product development. Your customers will thank you for it, and your bottom line will too.
S2E68: Mastering Customer Service: Setting Your Small Business Apart - Interview with Dan Hatheway
Dive into a compelling discussion on enhancing customer service for small businesses in our latest podcast episode, "Mastering Customer Service: Setting Your Small Business Apart." Hosted by Dr. Michael Troyer and Anna Steinfest, this episode features a captivating interview with customer service expert Dan Hatheway. Discover the essential role of exceptional customer service in building loyalty and trust, and gain insights into effectively differentiating your small business from competitors. Learn firsthand from Hathway's wealth of experience as he shares practical tips for training your team to deliver outstanding customer experiences, enabling you to create a customer-centric culture that stands as a hallmark of your brand's success. Don't miss this episode for actionable strategies to elevate your business through exceptional customer service.
S2E67: Networking Secrets for Small Business Owners: 4 Keys to More Effective Connections
In this enriching podcast episode, join host Anna Steinfest and Dr. Michael Troyer as they delve into the world of networking and unveil the four essential keys to building strong and effective connections for your small business.
Owning a small business can be challenging, and networking is crucial in driving growth and success. Anna and Dr. Michael Troyer will share their expertise on how to harness the power of networking to take your business to new heights.
Authenticity and Purpose: Discover the importance of authenticity in presenting your brand and how having a clear sense of purpose can attract like-minded individuals to your business. Dr. Michael Troyer will provide valuable insights into aligning your business's core values with your networking efforts.Active Listening and Empathy: Effective networking for small business owners involves understanding the needs of your potential customers, partners, and collaborators. Anna and Dr. Michael Troyer will discuss the art of active listening and empathetic communication to create lasting and meaningful relationships with your network.Navigating Networking Events: Small business owners often face unique challenges when attending networking events. Learn practical strategies and pro tips on how to navigate these gatherings with confidence, making authentic connections that can lead to fruitful collaborations and partnerships.Following Up and Building Long-Term Relationships: Building a strong network goes beyond the initial interaction. Anna and Dr. Michael Troyer will guide you on the art of effective follow-up, nurturing long-term relationships that can result in loyal customers, repeat business, and invaluable support for your small business.Tune in to this episode to gain actionable advice and inspiring anecdotes that will empower you as a small business owner to transform your networking approach. Whether you're seeking new clients, strategic alliances, or community support, these four keys will revolutionize the way you network, helping you establish your small business as a powerful force in your industry. Get ready to unlock the potential of networking and take your small business to unprecedented levels of success!
S2E66: Building Trust in E-commerce: Nurturing 6 Key Customer Interactions
In the fast-paced world of e-commerce, building trust is paramount to success. Each customer interaction presents a unique opportunity to establish a strong bond with your audience. In this episode, we delve into the six pivotal moments that can significantly impact your brand's credibility. From the importance of independent evaluations and initial contact to providing trial opportunities, streamlining the purchasing process, and ensuring seamless shipping and returns, we explore how these interactions contribute to customer retention and loyalty. Join us as we uncover effective strategies to cultivate trust and strengthen your brand's reputation in the ever-evolving e-commerce landscape.
S2E65: Finding the Perfect Web Designer: Key Factors to Consider
In this insightful episode, co-hosts Dr. Michael Troyer and Anna Steinfest delve into the process of finding the right agency or freelance designer to build your website. Navigating the vast sea of options can be overwhelming, but fear not! Our hosts break it down into six essential factors that will guide you towards making the best decision for your business.
Firstly, they emphasize the importance of finding a designer who takes the time to understand your industry and business. Just like hiring a new employee, you need someone who genuinely cares about your results and is invested in your success.
Next, they explore the significance of technical skills. A great designer should possess both creative flair and advanced technical abilities to deliver the website you envision. While many agencies can create basic sites, finding a designer with exceptional technical skills sets them apart.
Considering the business model is the third factor discussed. Whether it's a local agency with face-to-face interaction or a virtual agency with lower overheads, it's crucial to align their business model with your needs and preferences.
Our hosts then emphasize the value of industry experience. While the designer's expertise lies in building websites, having prior experience in your specific sector can greatly enhance their ability to understand and cater to your unique business goals.
The fifth factor centers around the fee structure. Design agencies may charge hourly rates or provide fixed fees for defined scopes of work. Understanding their fee structure, including upfront deposits or installment payments, ensures alignment with your budgeting needs. Fixed pricing can offer more predictability and fewer surprises in invoice amounts.
Finally, Dr. Troyer and Anna Steinfest touch on the significance of a designer's ability to complete your specific project. While prior experience in similar projects is advantageous, they highlight that designers lacking extensive experience may compensate in other ways and can often offer more affordability.
Tune in to this episode to gain valuable insights and guidance on finding the perfect web designer. Dr. Michael Troyer and Anna Steinfest provide expert advice on navigating these six factors, enabling you to make an informed decision that aligns with your business objectives.
S2E64: Small Business Automation Tools to Save Time & Increase Profit
Join Dr. Michael Troyer and Anna Steinfest as they explore the power of business automation and its impact on small brands. Discover how automation levels the playing field, allowing smaller businesses to outpace larger competitors by reacting swiftly to new trends. In this episode, our hosts recommend a selection of top business automation tools designed specifically for small brands, including productivity software like Calendly and Boomerang, email marketing tools like MailChimp and Constant Contact, billing automation tools like QuickBooks Online and Shoeboxed, and customer support software like Freshdesk and Zendesk. They also introduce Zapier and Microsoft Flow as tools for seamless integration across various applications. Tune in to optimize your business and unlock its true potential with these efficient automation tools.