46 episodes

How do you make Big Data less intimidating, more actionable and thus more valuable, in particular for marketing and communications professionals? That is the question at the heart of the Small Data Forum, an initiative by LexisNexis Business Insight Solutions to listen, learn, share and educate ourselves and others who grapple with the challenges of the information avalanche. Industry thought-leaders Neville Hobson, Sam Knowles and host Thomas Stoeckle discuss current industry themes and news topics in the wider context of data and society.

Thomas Stoeckle leads strategic business development at LexisNexis Business Insight Solutions (BIS).
A marketing communications researcher and business leader with 25 years+ experience, he believes passionately in story-telling through robust data evidence and compelling visualization.
Originally from Germany, Thomas has been living and working in London for more than 16 years, working with clients all over the globe. In a fast-changing world, he enjoys nothing more than working with partners and clients finding and building better solutions for their communications challenges.
Forever a digital Neanderthal among digital natives, he is keenly aware that today's challenges demand fluency in the three languages of business, technology, and of course humans.
Thomas is also co-chair of the Institute for Public Relations Measurement Commission.

For nearly 30 years, Neville Hobson has been a voice of experience and influence about digital technologies and human behaviours, disruptive change in workplaces and marketplaces, and relevant trends to pay close attention to.
He helps organizations leverage his business and communication experiences, knowledge and subject-matter expertise that embraces social, digital and cognitive technologies. He helps clients understand the rise of artificial intelligence and its impact in workplaces and marketplaces; digital communication and engagement strategy and development; and how to leverage social media for stakeholder nurturing and development.
Neville is a pioneering podcaster, co-presenting the communication industry's first and most enduring podcast, "For Immediate Release: The Hobson and Holtz Report," from 2005-2015.

Sam Knowles is Founder & MD of Insight Agents, a corporate and brand storytelling business. He has almost 30 years' experience helping organisations communicate better, clearer, simpler.
Data and statistics are the foundation of the stories Sam helps companies to build; evidence-based, data-driven, insight-rich narrative. But only the foundation, before the tools and techniques of story take over.
With a PhD in experimental psychology, Sam has just written an intensely-practical guide to his craft called "Narrative By Numbers: How To Tell Stories With Data And Statistics". It will be published in early 2018.

Small Data Forum Podcas‪t‬ Thomas Stoeckle (strategic business development, LexisNexis BIS; co-chair Measurement Commission, Institute for PR)

    • Technology

How do you make Big Data less intimidating, more actionable and thus more valuable, in particular for marketing and communications professionals? That is the question at the heart of the Small Data Forum, an initiative by LexisNexis Business Insight Solutions to listen, learn, share and educate ourselves and others who grapple with the challenges of the information avalanche. Industry thought-leaders Neville Hobson, Sam Knowles and host Thomas Stoeckle discuss current industry themes and news topics in the wider context of data and society.

Thomas Stoeckle leads strategic business development at LexisNexis Business Insight Solutions (BIS).
A marketing communications researcher and business leader with 25 years+ experience, he believes passionately in story-telling through robust data evidence and compelling visualization.
Originally from Germany, Thomas has been living and working in London for more than 16 years, working with clients all over the globe. In a fast-changing world, he enjoys nothing more than working with partners and clients finding and building better solutions for their communications challenges.
Forever a digital Neanderthal among digital natives, he is keenly aware that today's challenges demand fluency in the three languages of business, technology, and of course humans.
Thomas is also co-chair of the Institute for Public Relations Measurement Commission.

For nearly 30 years, Neville Hobson has been a voice of experience and influence about digital technologies and human behaviours, disruptive change in workplaces and marketplaces, and relevant trends to pay close attention to.
He helps organizations leverage his business and communication experiences, knowledge and subject-matter expertise that embraces social, digital and cognitive technologies. He helps clients understand the rise of artificial intelligence and its impact in workplaces and marketplaces; digital communication and engagement strategy and development; and how to leverage social media for stakeholder nurturing and development.
Neville is a pioneering podcaster, co-presenting the communication industry's first and most enduring podcast, "For Immediate Release: The Hobson and Holtz Report," from 2005-2015.

Sam Knowles is Founder & MD of Insight Agents, a corporate and brand storytelling business. He has almost 30 years' experience helping organisations communicate better, clearer, simpler.
Data and statistics are the foundation of the stories Sam helps companies to build; evidence-based, data-driven, insight-rich narrative. But only the foundation, before the tools and techniques of story take over.
With a PhD in experimental psychology, Sam has just written an intensely-practical guide to his craft called "Narrative By Numbers: How To Tell Stories With Data And Statistics". It will be published in early 2018.

    The SmallDataForum Interview, vol. 1: Darren Lilleker on politics and communication

    The SmallDataForum Interview, vol. 1: Darren Lilleker on politics and communication

    After almost five years and 44 episodes of the SmallDataForum with the same old (though always fresh and sparkly) line-up of Neville, Sam and Thomas, we’re introducing one-on-one interviews as a new format, and an extension to the show.
    In the first interview of this new series, Thomas talks with Darren Lilleker, professor of political communication at Bournemouth University (and Thomas’ patient, tolerant PhD supervisor).
    Main themes include
    the increasing professionalisation, personalisation and commercialisation of politics the tension between “permanent campaigning” and governing in politics the public’s dissatisfaction with traditional politicians how charisma has replaced practical skills and competence (because legislation is boring and political entertainment is easier than day to day governance). Continue reading -> https://www.smalldataforum.com/

    • 33 min
    The robber barons are at it again

    The robber barons are at it again

    Thomas greets the first episode of the Small Data Forum to be “AT” – 1AT, indeed; the first recorded After Trump – with some cheer.
    That said, this month’s often-passionate look at the uses and abuses of data big and small in politics, business, and public life doesn’t give us much cause for optimism that all that much has changed. In our VUCA world of multi-factorial problems, our Teutonic tipster bemoans the meaningless trend in which complexity is constantly reduced to in and out, black and white, this and that.
    What is undoubtedly good news is a new format coming soon – perhaps even later this week – to @SDFPodcast: the first in a new series of interviews with interesting people.
    First in the Nerf-Gun firing line is Professor Darren Lilleker from Bournemouth University, described by the BBC as “a man who watches Westminster” and by Thomas as “my doctoral supervisor”. His dissection of what the state of permanent campaigning by the demagogues of modern politics will be well worth a listen.
    Although it had been bubbling under for some weeks, breaking news on the morning we recorded this latest episode was that the fracas between the Australian Government and Big Tech has gotten serious.
    Continue reading -> https://www.smalldataforum.com/

    • 44 min
    I Predict a Riot

    I Predict a Riot

    "The masses have never thirsted after truth. They turn aside from evidence that is not to their taste, preferring to deify error, if error seduce them. Whoever can supply them with illusions is easily their master; whoever attempts to destroy their illusions is always their victim." (Gustave Le Bon, The Crowd, p. 64)
    What would Monsieur le Professeur Le Bon make of the fact that his 1895 masterpiece The Crowd: A Study of the Popular Mind is as timely and relevant today as it was then?
    Written under the influence of his experience of the Paris Commune, the civil war between Paris and the rest of France which killed thousands and saw the burning of Tuileries Palace on 25th May 1871, some 150 years before the storming of the Capitol on 6th January 2021 (see this remarkable report from the Guardian archive), he was wary of “our savage destructive instincts” and the “cowardly ferocity” of crowds.
    He should have come and watched a match at the New Den pre-lockdown.
    Of course, the first SDF convention of 2021 (the sixth year of our chatventure, no less) on Friday 15th – still a Zoom affair, plus ça change – had a lot to say about that Capitol offence from nine days earlier.
    And about the latest zigzagging from the government of Plague Island (thanks Sam), about trust in general and the Trust Barometer in particular – with differing opinions, though less so than on the topic of whether and how, or not, The Platforms are publishers. More of that later.
    Continue reading -> https://www.smalldataforum.com/

    • 59 min
    2020: Caught in the Gaslights

    2020: Caught in the Gaslights

    “Are you trying to tell me I’m insane?” asks Ingrid Bergman’s character Paula of her husband Gregory (Charles Boyer) in George Cukor’s 1944 film noir classic, Gaslight. To which he responds “Now, perhaps you will understand why I cannot let you meet people.”
    An emotional manipulation which makes the target doubt their own memory, perception or judgment, gaslighting is a very real and serious form of domestic abuse – and as such has been exacerbated through the periods of lockdown, like all forms of abuse.
    It has also become something of a media buzzword, so it is no surprise to see it being liberally appropriated (to avoid for once the martial imagery of ‘weaponized’) for political purpose on all our favourite fronts, from Brexit (for and against) to COVID and Trump (in liberal propaganda outlet Stylist(!), as well as The Independent, Forbes , Washington Post, to name but a few).
    The SmallDataForum’s fifth Xmas special was, of course, a socially responsible, zoomy affair – with the three of us in our respective WFH HQs, rather than sat around a table in our favourite Italian restaurant, Ristorante Olivelli by the Old Vic in South London, feasting on fine Italian foods and beverages, and recording to the clattering chattering sound of a busy lunchtime service (and afterwards testing Neville’s thankfully advanced audio editing skills).
    Continue reading -> https://www.smalldataforum.com/

    • 48 min
    Cummings and goings

    Cummings and goings

    By any reckoning, 2020 will go down as a year to be forgotten.
    For the havoc and carnage wreaked by the coronavirus pandemic, right across the globe. For the most divided and divisive U.S. presidential election in living memory. And for the cocksure cockups of the giant brain of Prime Minister Johnson’s martinet, Demonic Cummings, and the confederacy of dunces lined up to steer Britain through the double-whammy of COVID-19 and Brexit.
    It’s enough to make a poor podcaster cry, but when the Small Data Forum triumvirate gathered to record episode 41 on – of course – Friday 13 November, there was almost a party mood of good news in the air.
    How could this be?
    Continue reading -> https://www.smalldataforum.com/ 

    • 1 hr 9 min
    We’re Not in Kansas Anymore

    We’re Not in Kansas Anymore

    “Donald Trump has absolutely nothing to say. He has no agenda. He has no plan. He has no ideals or hopes or purpose”, according to a post-debate analysis by Jill Filipovic in the Guardian on 23rd October.
    One side of the partisan divide agrees vigorously. Watching the unedited 38 minutes of Trump’s 60 Minutes interview with veteran CBS journalist Lesley Stahl that his campaign released – breaking traditions and agreement, as per – you’re most likely to come to the same conclusion if your worldview was formed in that same echo chamber.
    Mine was and yes, I struggle to imagine how anyone could watch and not see him merely as a mean-spirited, intellectually incurious and empty bloviator.
    And yet. Sam cites the latest Popbitch newsletter which reminds us that, while both betting markets and polling favoured Remain and Clinton in 2016, higher stacks of money were put on Leave (75%) and Trump (68%).
    Continue reading -> https://www.smalldataforum.com/ 

    • 58 min

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