31 episodes

Most marketing advice is pulled from big companies. How many times have you read a business book with advice on how Apple or Google did it? Those growth strategies just don’t apply to smaller businesses. The Small Marketing Teams podcast is full of specialized advice for the people responsible for growing small and mid-sized companies. For the past 10 years, I've researched, tested, and seen success with the marketing and sales approaches that I will teach you so that you can achieve remarkable results without a huge budget and team.

Small Marketing Teams Josh Paul

    • Business
    • 5.0 • 12 Ratings

Most marketing advice is pulled from big companies. How many times have you read a business book with advice on how Apple or Google did it? Those growth strategies just don’t apply to smaller businesses. The Small Marketing Teams podcast is full of specialized advice for the people responsible for growing small and mid-sized companies. For the past 10 years, I've researched, tested, and seen success with the marketing and sales approaches that I will teach you so that you can achieve remarkable results without a huge budget and team.

    Why Lead Management Is So Important to Scaling Your Business

    Why Lead Management Is So Important to Scaling Your Business

    Inbound leads are amazing. You create helpful, insightful, educational, and original content for your market, and people find you. Unfortunately, most salespeople don’t know what to do with them. In fact, converting leads at the top and middle of the funnel is problematic for most organizations. In the following podcast episode, we’ll explore how your lead management process can serve two very important purposes.

    • 13 min
    How To Avoid This Fixable Mistake New Content Marketers Make

    How To Avoid This Fixable Mistake New Content Marketers Make

    There are 4.5 million new blog posts published every day. What does that mean for a company that is publishing content to get found?

    It means that the competition is fierce.

    Not only does your blog content need to be high quality, but your headlines (i.e. the promise of what is in your blog post) need to be high quality too.

    • 11 min
    Experiment: Do HubSpot's Sales Enablement Tools Really Save Time? [Episode #29]

    Experiment: Do HubSpot's Sales Enablement Tools Really Save Time? [Episode #29]

    The sales efficiency experiment outlined in this podcast shows how using HubSpot’s sales tools correctly can help sales reps redirect 30 hours a month back to selling and building relationships.

    • 13 min
    How To Generate More Sales Conversations From Inbound Leads [Episode #28]

    How To Generate More Sales Conversations From Inbound Leads [Episode #28]

    Is your sales team is struggling to get leads on the phone?

    This might be one of those situations where technology and easy access to digital data are getting in the way of good old fashioned common sense.

    Analytics is great, but knowing each buyer’s journey will give you a competitive advantage.

    Just because you have the data in your marketing and sales platforms, does not mean that your sales reps know it is there, know how you use it, and are using it in their sales process.

    • 6 min
    Beyoncé Powerful Lesson For Small Marketing Teams [Episode #27]

    Beyoncé Powerful Lesson For Small Marketing Teams [Episode #27]

    For most performers, a concert is a one-time event. They move from city to city scooping up revenue from each performance’s ticket and merchandise sales.

    I want to share a story about how one savvy superstar rejected that model so she could spend more time on other priorities.

    This story comes with a very important lesson for marketers.

    Beyoncé's lesson for content marketers, especially those with small marketing teams, is one that every growth-oriented company needs to take seriously.

    • 13 min
    The Hidden Sales Killer That Almost Always Goes Undetected [Episode #26]

    The Hidden Sales Killer That Almost Always Goes Undetected [Episode #26]

    Do you feel like you have tried everything to increase sales, but you are only seeing slight growth?

    Maybe you are banging your head against the wall because, even when you work your butt off to fix it, you keep ending up in the same place.

    Today, I want to share a basic math equation that has a direct impact on your sales growth.

    • 8 min

Customer Reviews

5.0 out of 5
12 Ratings

12 Ratings

WildRiverDog ,

So glad I discovered this gem!

Smart, applicable, and to the point! I’ll be listening to every episode!

haluckadoo ,

So helpful for small business!

I love the advice and knowledgeable tips that this podcast provides! It’s hard to find marketing strategies that apply well to small business owners, but this show does a great job of providing that. Definitely a must listen!

CamJ_11 ,

Love the concept of this show!

This podcast pays homage to the little guys! Love this!

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