46 episodes

Welcome to the Small Town Entrepreneur podcast, where Claire Bouvier interviews entrepreneurs who are making their mark in both her small town and across the globe.

Hosted by Claire Bouvier, a Canada-based influencer and business coach, this podcast is dedicated to educating and inspiring small town entrepreneurs by sharing actionable tips and inspiring stories.

In each episode, Claire draws on her own experiences and those of her clients to discuss topics ranging from the rise of artificial intelligence, finding your niche, building your brand, how to start a podcast, to the best marketing strategies while overcoming common challenges faced by entrepreneurs.

If you're a small town entrepreneur or aspiring to become one, this podcast is for you. Join Claire as she explores the unique opportunities and challenges of building a successful business in a small town, and learn from the experiences of those who have been there before.

Small Town Entrepreneur Small Town Entrepreneur

    • Business
    • 5.0 • 1 Rating

Listen on Apple Podcasts
Requires macOS 11.4 or higher

Welcome to the Small Town Entrepreneur podcast, where Claire Bouvier interviews entrepreneurs who are making their mark in both her small town and across the globe.

Hosted by Claire Bouvier, a Canada-based influencer and business coach, this podcast is dedicated to educating and inspiring small town entrepreneurs by sharing actionable tips and inspiring stories.

In each episode, Claire draws on her own experiences and those of her clients to discuss topics ranging from the rise of artificial intelligence, finding your niche, building your brand, how to start a podcast, to the best marketing strategies while overcoming common challenges faced by entrepreneurs.

If you're a small town entrepreneur or aspiring to become one, this podcast is for you. Join Claire as she explores the unique opportunities and challenges of building a successful business in a small town, and learn from the experiences of those who have been there before.

Listen on Apple Podcasts
Requires macOS 11.4 or higher

    #45 Green Futures: How Morgan Lehtinen is Solving Climate Change

    #45 Green Futures: How Morgan Lehtinen is Solving Climate Change

    Welcome to another episode of the Small Town Entrepreneur podcast. I’m your host, Claire Bouvier. Today, we’re joined by Morgan Lehtinen, a trailblazer in green technology.

    Morgan’s journey is a testament to the power of curiosity and passion. From her early fascination with science and the environment, she has evolved into an entrepreneur, commercializing green filtration technologies to tackle challenges like oil spills.

    In our conversation, Morgan shares her philosophy of integrating diverse skills to create value, her approach to career transitions, and the role of mentorship and community in her journey. She’s currently focused on scaling up chemistry technologies for a wider impact, underscoring the potential of small communities like Kingston, Ontario, in nurturing innovation ecosystems.

    Here’s a quick rundown of our conversation:


    00:00 Introduction: Merging Passions for Impact
    01:06 Welcome to the Small Town Entrepreneur Podcast
    01:12 Meet Morgan Lehtinen: The Green Tech Entrepreneur
    02:30 The Genesis of Green Technology: A Personal Journey
    07:49 Bridging the Gap: From Lab to Market
    13:04 Cultivating an Innovation Ecosystem
    13:59 The Strength of Community and Networking
    16:57 The Big Impact of Small Towns
    21:16 Overcoming Challenges with Confidence
    26:09 Advocating for Women in Science and Technology
    34:54 Looking Ahead: The Future of Innovation and Entrepreneurship
    36:41 Wrapping Up

    Join us as we delve into Morgan’s inspiring journey, the importance of interdisciplinary collaboration, and the crucial role of relentless curiosity and optimism in effecting meaningful change.

     

    • 37 min
    #44 Rediscovering Play with Thomas Bouvier

    #44 Rediscovering Play with Thomas Bouvier

    This episode of the 'Small Town Entrepreneur Podcast' introduces Thomas Bouvier, an entrepreneur deeply invested in the power of play. Opening with the host's reflections on the diminishing role of play in adult life and its numerous benefits, the episode transitions into introducing Thomas and discussing his unique position in a large family. The conversation delves into Thomas's entrepreneurial journey, starting from his disillusionment with the tech industry in Silicon Valley to his dedication to creating products that evoke the essence of play. Thomas shares insights from his various ventures, including transitioning from tech to the creation of 'Alfabeto', a card game designed to facilitate adult play. The discourse also touches on the manufacturing challenges and lessons learned in product development. The episode concludes with thoughts on the personal and societal importance of rediscovering play as adults, presenting 'Alfabeto' not only as a game but as a tool encouraging simple, meaningful engagement with the world.

    00:00 The Power of Play: A Deep Dive into Its Importance01:04 Welcome to the Small Town Entrepreneur Podcast: A Family Affair02:11 The Impact of Growing Up with Five Sisters03:59 From Silicon Valley Dreams to Entrepreneurial Reality08:52 The Journey from Employee to Entrepreneur: Trials and Triumphs09:44 Exploring the World of Crowdsourcing and Web321:10 The Philosophy of Play and Its Role in Our Lives30:14 Exploring the Versatility of Game Play30:47 Innovative Ways to Play with a Deck of Cards31:47 The Challenges of Product Packaging and Age Recommendations32:32 Protecting Ideas in a Competitive Market34:40 The Journey of Product Manufacturing and Simplification39:39 Embracing the Slow Process of Creation and Finding Motivation45:10 The Power of Commitment and Learning from Biographies53:26 The Future of One-Person Operations and Lowering Risks57:26 Incorporating Play into Daily Life: A Simple Start

    • 1 hr
    #43 The Secrets of Getting your Book Published: Literary Agent Carly Watters

    #43 The Secrets of Getting your Book Published: Literary Agent Carly Watters

    In this episode, Carly Waters, a renowned literary agent working at PS Literary Agency since 2009, shares her journey in the book publishing industry and discusses the unpredictable nature of book success, as exemplified by 'The Seven Husbands of Evelyn Hugo', which saw massive sales following its popularity on TikTok. Carly highlights the evolving landscape of content creation, the implications of technology on book publishing, and the immense potential for writers in both traditional books and digital content amidst technological advancements. She addresses the challenges and opportunities for fiction and non-fiction authors in the current market, emphasizing the importance of a robust online presence and platform for non-fiction writers. Carly also touches upon copyright issues, the emerging role ofAI in content creation, and the necessity for authors to be adaptable and entrepreneurial. Additionally, she provides insights into her work with the podcast 'The Shit No One Tells You About Writing', aiming to empower authors with the knowledge needed to navigate the publishing world successfully.

    00:00 The Unpredictable Magic of Book Success00:49 Introducing Carly Waters: A Literary Innovator01:18 Carly Waters: The Journey of a Literary Agent03:29 Navigating the Future of Books in the Digital Age05:24 The Challenges and Opportunities in Publishing Today13:05 Embracing Technology and AI in Writing24:08 The Power of Storytelling and Advice for Aspiring Writers27:30 Final Thoughts and Advice for Storytellers

    • 29 min
    #42 The Ultimate Customer Experience Formula with Jason Friedman

    #42 The Ultimate Customer Experience Formula with Jason Friedman

    The Ultimate Customer Experience Formula with Jason Friedman

    This episode of the Small Town Entrepreneur podcast features a deep dive into the essence of customer experience with expert Jason Friedman. Jason begins by debunking a common misconception; he clarifies that businesses don't create customer experiences but rather, customer experiences are the outcomes of how businesses interact with them.

    The discussion unfolds as Jason shares his fascinating journey from a theater nerd to a lighting designer for rock bands and musicals, to evolving into a consultant helping large brands like Foot Locker revolutionize retail through theatrical concepts, which dramatically increased their sales. The spotlight then shifts to strategies for small businesses to improve their customer journey, with a strong emphasis on understanding and anticipating the needs of their customers better than they know themselves.

    Moreover, Jason stresses the importance of simplicity in an increasingly digital world and the power of human connection in storytelling. The conversation wraps with an exclusive offer for the listeners, promising an insightful strategy and tactic to enhance their businesses, emphasizing the blend of strategic thinking with actionable steps for immediate application.

    00:00 Redefining Customer Experience: A New Perspective

    01:45 Introducing Jason Friedman: From Theater to Business Success

    03:04 The Power of Theatrical Elements in Enhancing Customer Experience

    05:06 Transforming Foot Locker: A Case Study in Customer Experience

    06:24 Expanding Horizons: From Foot Locker to Global Success

    10:01 The Art of Creating Authentic Customer Experiences 20:30 Mastering the Customer Journey in the Digital Age

    24:18 The Art of Service: A Personal Story

    25:12 Celebrating Exceptional Service: A Birthday Dinner Experience

    29:38 The Entrepreneurial Spirit: Transitioning from Big Brands to Small Businesses

    30:04 Empowering Entrepreneurs: Confidence, Learning, and Impact

    35:10 Anticipating Customer Needs: Lessons from Corporate Clients

    39:37 Simplifying Success: Navigating the Digital Age

    43:20 A Special Gift for the Audience: The Road to Success

    • 46 min
    #41 Web3 Explained with Author Steve Kaczynski

    #41 Web3 Explained with Author Steve Kaczynski

    Web3 Explained with Author Steve Kaczynski

    In this engaging podcast episode, Steve Kaczynski shares his journey from being an early adopter of internet technologies to becoming a pioneering voice in the NFT space. He recounts how he quit his job to fully dive into NFTs, eventually co-authoring a Harvard Business Review article on the subject and a book titled 'The Everything Token.' The conversation explores the evolution of the internet from Web 1.0 to Web 3.0, emphasizing the transition from read, write, to ownership. Steve explains how NFTs are changing the game by enabling digital ownership and fostering stronger community connections through shared digital assets. He addresses skepticism around NFTs, draws parallels with early internet adoption, and outlines actionable steps for businesses and individuals to start exploring the potential of NFTs. This episode not only demystifies NFTs and Web 3.0 but also inspires listeners to embrace intellectual curiosity and explore new technological frontiers.

    00:00 The Transformative Journey into NFTs and Web301:21 Introducing Steve Kaczynski: A Pioneer in NFTs and Web302:56 Demystifying Web3: From Basics to Business Applications03:17 The Evolution of the Internet: Understanding Web1, Web2, and Web305:06 Exploring the Power of Digital Ownership and NFTs08:02 The Early Adopter's Journey: From Skepticism to Success12:29 Embracing Risk and Spotting Trends in Tech and Business15:00 Overcoming Fear and Embracing the Inevitability of Web321:19 Leveraging NFTs for Business: Real-World Applications and Opportunities27:11 Building Community and Identity Through NFTs30:37 Exploring the Potential of NFTs for Local Businesses30:55 The Power of NFTs in Enhancing Local Business Collaborations32:05 Overcoming Traditional Marketing Limitations with NFTs34:47 A Deep Dive into the Technical Backbone of NFTs36:51 Leveraging NFTs for Customer Engagement and Business Loyalty40:19 The Future of Artist and Fan Relationships Through NFTs43:43 Addressing the Challenges and Opportunities of NFT Adoption46:42 Empowering Communities and Individuals with Web3 and NFTs53:39 Final Thoughts on the Transformative Power of NFTs

    • 57 min
    #40 The Future of Networking with Graham O'Connor | HubSpot

    #40 The Future of Networking with Graham O'Connor | HubSpot

    In this engaging episode, we sit down with Graham O'Connor, the product lead for Connect.com, an innovative community under HubSpot designed for marketers, customer service, and sales professionals.

    Graham shares his journey from software engineering to leading the creation of a platform focused on fostering genuine connections and professional growth. He highlights how Connect.com aims to bridge the gap in authentic professional networking by offering a space where members can learn from each other, share insights, and build meaningful relationships.

    Graham's insights into the transition to remote work, the role of AI in enhancing productivity, and the secrets to building a motivated and innovative team provide valuable lessons for anyone looking to thrive in today's digital landscape. With a mantra of "go with your natural flow," Graham encourages embracing our passions and curiosities to find success and fulfillment.

    Tune in to discover how Connect.com is shaping the future of professional networking and community building.

    • 33 min

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