Smart Founders Still Get Stuck. Vladimir Baronov Tells Us Why

Ideas are cheap. Execution is where things get real.

On this episode of YES, BRAND, Hersh Rephun sits down with Vladimir Baronov, executive coach to founders and technical leaders, and a three-time founder with exits in fintech and spacetech.

Vladimir lives at the intersection most people avoid:

business vs. technical

strategy vs. execution

thinking vs. doing

He’s built companies from zero to one, scaled them, exited them, and now helps founders and execs make better decisions when the stakes are high and the answers aren’t obvious.

This conversation dives into:

• Why credentials don’t mean anything until you activate them
• The real difference between coaching and consulting
• How founders get stuck in their own thinking loops
• Why asking better questions beats having better answers
• And how to build a personal brand when you are the product

If you’re building, scaling, or second-guessing your next move… this one will challenge you in the best way.

https://www.linkedin.com/in/vladimirbaranov/

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Hersh's new book, SELLING THE TRUTH: A ‘Semoir’ with Insights for Life & Business is a semi memoir drawing on his adventures as an Authority Advisor and Standup Comedian. It is part business book, part happiness formula for life, and an amuseful read, whether you’re building a business or burnishing your self-image.

You can kickstart your own messaging evolution with a one-on-one 5-Minute Fix.

Take the 60-second Get Off Your Assets Quiz, and find other resources here: https://www.hershrephun.com/selling-the-truth/