How do I market my nonprofits mission with heart not hype? Increase donations without increasing my marketing budget? Regularly attract and retain new donors? These are just some of the big questions that Nonprofit Marketing expert Cindy May from CindyMayMarketing.com answers on the enlightening Smart Marketing for Small Nonprofits podcast. Providing marketing tips, tools, resources and ideas that will help you generate greater awareness and fundraising support for your cause, each episode is designed to help you take immediate action on the most important marketing strategies that will help you move your mission forward. Don’t have the time, money or marketing expertise to confidently market your mission? Want to learn how to use email marketing to retain donors? Interested in learning how to use Facebook ads to exceed your fundraising campaign goals? Discover why small nonprofits turn to Cindy May to implement the best nonprofit marketing strategies that really get results, help accelerate their growth and create the impact they most want in this world.
Don't Lose 25% of Your Subscribers in 2022
Keeping your email subscribers engaged is always a challenge for nonprofits. Your supporters are dealing with inboxes that are not only full; they’re bursting. It’s estimated that over time, you’ll lose 1-in-4 subscribers to churn. These aren’t people who unsubscribe; they just ignore your emails. Before cutting them loose and eliminating them from your email list, however, try one more campaign to win them back: a re-engagement campaign.
Email: 6 Reasons Why & 7 Ways How
Email campaigns continue to be one of the most cost effective methods of getting support for your nonprofit. In fact, on average they show a return on investment of $42, far outstripping social media and direct mail. In this podcast, we talk about what makes email marketing campaigns so successful, how to leverage them for all your content needs and tips on maximizing their success for your nonprofit.
Someone You Should Know
One of the reasons I’ve always highlighted what I call "Women on a Mission" is to inspire you with the stories of nonprofit leaders who are tackling the big issues fearlessly. Today I want to update you about the work of Debbie DiCarlo, who is not only working to make sure that no-one has to face cancer alone, she's also working hard to make sure that her organization is reaching everyone who needs it by focusing on diversity, equity and inclusion.
5 Ways to Grow Your Email List
Nonprofits spend a lot of time thinking about how to attract new supporters. Worried about donor churn or dwindling ranks or volunteers, they are on the lookout for new people who share their passion and are willing to commit their time, talent and treasure for a cause.
One of the best methods to pave the way for these new supporters is to first get them to subscribe to your nonprofit’s emails. Here’s five ways to grow your email list and nurture new subscribers today so they can become tomorrow’s donors, volunteers and advocates.
Time Is Not Your Enemy
Is time your enemy or your asset? It’s all about how you choose to use it. Today’s episode asks a hard question: Are you spending your time wisely? Listen to suggestions on how to re-evaluate what you spend your time on, the duties you might want to delegate to others, and strategies to use so that you are managing your day (instead of having your day manage you).
Why Video Is Important to Your Emails
When there’s an opportunity to make our nonprofit emails more exciting, more likely to be opened and more clickable, we should take full advantage of it. And the thing that is accomplishing all of the above (and making our emails messages way more memorable) is video. It’s what people want and they’ll reward you when you include a video link in your campaigns with better open and conversion rates. Plus, creating a video is now easier than ever. In this episode, Cindy takes a deep dive into the why and how of incorporating more video into your e-communications.
Nonprofits have challenges that are unique from other types of organizations. This podcast addresses those challenges and gives listeners practical insights and tips that are helpful to anyone working in the nonprofit industry. Cindy is the perfect host - as she fosters engaging conversations with her guests while sharing leasons she has leanered in marketing and leadership. This is defiately a podcast worth listening to and learning from.
Nonprofit Nerd Endorsed 🤓
Cindy is such a pleasure to talk with and every time I have a conversation with her, I leave energized and inspired. She helps to provide tactical solutions to your nonprofit’s challenges.
Don’t believe me? Go ahead. Take a listen to her podcast. Pick an episode. Any episode and you are sure to be WOW’d!
Empowering, insightful and actionable! 🙌
Whether you’re leading a well established nonprofit, or just getting started as a catalyst for change - this is a must-listen podcast for you! Cindy does an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of building a thriving enterprise - and life you can be proud of - with leaders who’ve actually walked the path. Highly recommend listening and subscribing!