Smart Marketing Sho‪w‬ Jason Tucker & Bridget Willard

“Managed WordPress Hosting” is as commonly known now, thanks to Sally Strebel as Kleenex. Pagely continues to be a market leader in the hosting space. And they’re privately funded! Their business conference Pressnomics is also Sally’s brainchild and attended by a host of entrepreneurs.
In this episode, Sally chats with Bridget and Jason about how our previous experiences can help us see a path forward.
Follow Sally Strebel on Twitter @BizGirl
“Last, being underestimated is a gift. They’ll never see you coming until they can’t help but notice. If you’re with the right people while that’s happening, there’s no better feeling.”
Read her essay, “Marginalized” on HeroPress
https://heropress.com/essays/marginalized/
Show Sponsors Desktop Server – ServerPress https://serverpress.com/
WPsitesync https://www.wpsitesync.com/



Become A Patron And Support Us On Patreon!

You know you should have email marketing for your small business, but it leaves you with more questions than answers. No worries.

In this episode, Jason and Bridget will be chatting with Tess Wittler, an email newsletter expert. We will discuss some of these strategies in building trust.

How being authentic sets you apart

What to improve to increase your odds of getting word of mouth referrals

How to turn email newsletters into lead generation machines

The first question you need to ask before creating your email newsletter

How often to publish your email newsletters

How to repurpose your newsletter content for social media?

■Panel
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Jason Tucker @jasontucker https://twitter.com/jasontucker
Bridget Willard @bridgetmwillard https://twitter.com/bridgetmwillard
Tess Wittler @tesswittler https://twitter.com/TessWittler

■Socials
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Twitter ▶ https://twitter.com/wpwatercooler
Instagram ▶ https://www.instagram.com/wpwatercooler
Instagram ▶ https://www.youtube.com/wpwatercooler
Facebook ▶ https://www.facebook.com/wpwatercooler

■Show Sponsors
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Desktop Server – ServerPress https://serverpress.com/
WPsitesync https://www.wpsitesync.com/

■Are You Looking For Brand Awareness?
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You could be a show sponsor. Let people know you’re still in business and supporting your products. Supporting podcasts is a great way to repurpose your in-person conference budget.

We have been sponsored by big brands such as Kinsta and Cloudways. Why not get your audience in front of the thousands of people who download this show every month?

Yes, WPwatercooler has thousands of downloads every month. We’re not just a YouTube Show. https://wpwatercooler.com/sponsor

■Timestamps
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#smartmarketingshow

What do technical dependencies have to do with marketing in WordPress? Everything. Technical debt is a thing -- almost worse than student debt. But hey, you got that bachelor’s degree, right?

This week, Jason and Bridget are joined by Devin Walker, the CEO, and co-founder of GiveWP.com. We’ll have a discussion on how your dependency choices can affect your user experience. And that’s marketing, baby!

Panel
Jason Tucker @jasontucker
Bridget Willard @bridgetmwillard
Devin Walker @innerwebs

Check Out Bridget’s New Book
“Keys To Being Social: Being Real In A Virtual World”
Kindle – https://amzn.to/2HZELOq
Paperback – https://amzn.to/2H4lqvl

Show Sponsors
Desktop Server – ServerPress https://www.servepress.com
WPsitesync https://www.wpsitesync.com

Cloudways – Cloudways is a managed WordPress hosting provider that offers 5 best-in-class cloud providers, giving you freedom of choice and flexibility to build amazing WordPress websites. It comes with an intuitive platform that lets you manage your server and applications within a few clicks. All this is backed by 24/7 professional support that acts as your extended team as you grow your business.
https://www.cloudways.com

How Are You Spending Your Marketing Budget?
You could be a show sponsor. Supporting podcasts is a smart use of your marketing budget.

We have been sponsored by big brands such as Kinsta and Beaver Builder. Why not get your audience in front of the thousands of people who download this show every month?

#smartmarketingshow

You have a business and a logo. Awesome. You may even have memorized your color’s hex code. But what about different moods? What color shouldn’t be used in your logo?
On this episode, Jason and Bridget will chat with Rhonda Negard of FatDogCreatives.com. We’ll talk about what to do and what not to do. Open your brand’s color palette with moods.
Panel Jason Tucker @jasontucker
Bridget Willard @bridgetmwillard
Rhonda Negard @fatdogcreatives
Check Out Bridget’s New Book “Keys To Being Social: Being Real In A Virtual World”
Kindle – https://amzn.to/2HZELOq
Paperback – https://amzn.to/2H4lqvl
Show Sponsors Desktop Server – ServerPress
WPsitesync
Cloudways – Cloudways is a managed WordPress hosting provider that offers 5 best-in-class cloud providers, giving you freedom of choice and flexibility to build amazing WordPress websites. It comes with an intuitive platform that lets you manage your server and applications within a few clicks. All this is backed by 24/7 professional support that acts as your extended team as you grow your business.
How Are You Spending Your Marketing Budget? You could be a show sponsor. Supporting podcasts is a smart use of your marketing budget.
We have been sponsored by big brands such as Kinsta and Beaver Builder. Why not get your audience in front of the thousands of people who download this show every month?

Should your business have a personality or be professional? Does professional mean boring? No way!

Rhonda Negard joins Jason and Bridget to talk about how you can allow your business brand to have a personality of its own. You’ll definitely want to watch this episode.

It’s like the chicken and the egg. When do we launch the product’s landing page? When do we launch the landing page for our new service. Bridget and Jason will explore this topic on this must-see episode.

Panel
Jason Tucker @jasontucker
Bridget Willard @bridgetmwillard