Music is a universal language - capable of awakening emotions, driving social change, and much more.
You cannot look at your music as the only way to communicate. In order to get where you need to be, you must look at your music as a business.
By providing this new perspective, I will teach you how to explore an entirely different side of your career.
By adopting this vision, you will be in the driver’s seat of your own vision- not just along for the ride!
5 Value & Monetisation Tips You Should Know From Nipsey Hussle
If there's an example to follow from when it comes to BUSINESS and MUSIC, it is Nipsey Hussle - the structure of this guys thinking is absolutely gold. In this episode I will go through how he monetized everything and gave back to the community in the process
How Musicians Use The Element of Surprise & How You Can Do It
Everybody loves surprises.. Right? Ok maybe not ALL surprises. But in the words of an album dropping with no idea, what's not to love?!
In this episode, I will go through some GREAT examples of musicians that have mastered this surprise technique and dominated the world with it.
I've included examples of how a musician of any level can incorporate this new phenomenon, thanks to the internet 🙌🏼
4 LinkedIn Marketing Hacks For Musicians
When you create a brand as a musician or band, you’re creating a business and you should treat it like that. Joining LinkedIn as a channel and executing a presence there with content and engagement will show that you are a serious business person
What makes an innovative record label
Innovation in the music industry is nothing new - but so many fail to keep up with the fast-changing landscape. How can you incorporate some techniques that Defected Records has used over the past 20 years, into your own brand?