559 episodes
Smart Pizza Marketing Podcast Smart Pizza Marketing
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- Business
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4.9 • 118 Ratings
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We teach restaurants and pizzerias how to use social media to grow their business. With our Podcast-Social Media Courses- Mastermind-Live Shows and much more. Visit www.Smartpizzamarketing.com to see how we can help you. Interviews with pizza entrepreneurs and marketing experts.
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SPN #542: The Power of Word-of-Mouth Marketing w/ Layla from Blue Highway Pizza
Layla Ruffino, owner of Blue Highway Pizza in Florida, shares her experience running two successful pizzerias. The original location, in a small town, has been thriving for 20 years, while the newer location in a growing area has seen rapid growth. Leila emphasizes the importance of taking care of her team, offering generous benefits and creating a positive work environment.
Chapters
00:00 Introduction and Background
02:07 Building a Successful Pizzeria in a Small Town
04:43 The Challenges of Operating in a Small Town
07:01 Taking Care of the Team
13:27 Menu and Offerings
15:31 Homemade Recipes and Quality Ingredients
17:03 Exploring Different Types of Ovens
22:05 Pros and Cons of the Toast Point of Sale System
27:23 Expanding with a Vintage Pizza Truck
31:14 The Importance of Networking
MY OTHER SOCIALS:
🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -
🌍 My website / blog - https://www.smartpizzamarketing.com
🐦 Twitter - https://twitter.com/spmpod
📸 Instagram - https://instagram.com/smartpizzamarketing
📱 TikTok - https://www.tiktok.com/@smartpizzamarketing
👨💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing
🎥 Facebook - https://www.facebook.com/smartpizzamarketing
Learn from us: https://www.smartpizzamarketing.com/mastermind
Work with us: https://www.smartpizzamarketing.com/work -
SPM #541: Revamping Tradition: Giovanni Chez Discusses Expansion, Recipes, and Marketing at King Umberto's
Giovanni Chez, part owner and general manager of King Umberto's pizzeria, joins the podcast to discuss his experience in the pizza industry. He talks about the history of the restaurant, their expansion during COVID, and their plans for revamping their indoor dining room and expanding their bakery production.
Chapters
00:00 Introduction and Background
01:24 Expansion and Revamping
03:10 Perfecting Recipes and Pizza Styles
04:36 Sharing Knowledge and Helping Others
07:17 Marketing and Product Diversification
10:31 The Decision to Not Offer Delivery
18:56 Influence of Scar's Pizza and Nostalgia
23:00 Learning from Other Pizza Makers
26:53 Passion and Motivation
29:36 Property Ownership and Stability -
SPM #540: The Rise of Red Rocket Pizza Company During COVID-19
Chris Black shares his journey of starting Red Rocket Pizza Company during COVID-19. He transitioned from being a nightclub DJ to a pizza maker and began by making pizzas in his garage. He eventually upgraded to a larger brick oven and started inviting friends and acquaintances to try his pizzas.
Chapters
00:00 Starting a Pizza Business During COVID-19
02:13 Pop-Up Events and Donations
08:22 Focus on Brewery Partnerships
10:43 The Challenges of Being a One-Man Operation
13:12 Navigating the Complexities of Licensing
20:43 Sustainability and Scaling Back
23:00 Finding Investors and Determining Business Value
28:11 Creating a Unique Customer Experience with a Custom-Built Pizza Trailer
MY OTHER SOCIALS:
🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -
🌍 My website / blog - https://www.smartpizzamarketing.com
🐦 Twitter - https://twitter.com/spmpod
📸 Instagram - https://instagram.com/smartpizzamarketing
📱 TikTok - https://www.tiktok.com/@smartpizzamarketing
👨💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing
🎥 Facebook - https://www.facebook.com/smartpizzamarketing -
SPM #539: Pizza Champ STL: A Unique Pizza Joint in St. Louis
Pizza Champ STL is a pizza joint in St. Louis that specializes in big 18-inch, 72-hour fermented sourdough pizzas. They share a space with Side Project Brewing, a brewery, in a small 900 square foot building. The seating area is a covered patio, and they also have a drive-through window for pickup orders. The owner, Chris, pivoted to pizza during the COVID-19 pandemic and found success with his unique style of pizza.
Chapters
00:00 Introduction and Overview of Pizza Champ STL
03:01 The Unique Concept and Shared Space
05:51 The COVID-19 Pivot and Success
09:00 The Philosophy Behind Pizza Champ STL
12:08 The Style of Pizza in St. Louis
23:23 The Challenges of Running a Restaurant
25:23 The Benefits of Saying No and Online Ordering
34:18 Exciting Experiments with Dough and New Menu Items
38:37 The Importance of Customer Satisfaction
MY OTHER SOCIALS:
🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -
🌍 My website / blog - https://www.smartpizzamarketing.com
🐦 Twitter - https://twitter.com/spmpod
📸 Instagram - https://instagram.com/smartpizzamarketing
📱 TikTok - https://www.tiktok.com/@smartpizzamarketing
👨💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing
🎥 Facebook - https://www.facebook.com/smartpizzamarketing
Learn from us: https://www.smartpizzamarketing.com/mastermind
Work with us: https://www.smartpizzamarketing.com/work -
SPM #538: Building a Following and Leveraging Social Media in the Pizza Industry
Bruce Irving is a guest on Alex's podcast, Pie to Pie, where they discuss marketing strategies for pizzerias. They cover topics such as magazines, YouTube, Pizza Expo, and Dave Portnoy. Bruce emphasizes the importance of consistency in marketing and recommends focusing on one social media platform to start. He also suggests leveraging YouTube for long-term content and using TikTok for live streaming.
Chapters
00:00 Introduction and Podcast Overview
10:40 The Importance of Consistency in Marketing
12:33 Leveraging YouTube for Long-Term Content
15:31 Choosing the Right Social Media Platform
25:38 Prioritizing Business Operations
28:05 Using TikTok for Live Streaming
35:28 Building a Following and Leveraging Social Media
36:24 Dealing with Online Criticism and the Importance of a Strong Following
38:03 Starting a Podcast to Learn from Others in the Industry
41:33 The Value of Sharing Business Failures
43:29 The Realities of Opening a Pizzeria
46:42 The Allure of Entrepreneurship in the Social Media Age
49:05 The Importance of Lower Expectations
50:09 The Need for More Seminars on Failures and Real Experiences
55:39 The Challenges of Growing a Podcast
57:24 The Value of YouTube and Content Creation
01:03:02 The Three Most Important Tools in Running a Successful Pizza Shop
01:09:09 The Greatest Band of All Time
MY OTHER SOCIALS:
🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -
🌍 My website / blog - https://www.smartpizzamarketing.com
🐦 Twitter - https://twitter.com/spmpod
📸 Instagram - https://instagram.com/smartpizzamarketing
📱 TikTok - https://www.tiktok.com/@smartpizzamarketing
👨💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing
🎥 Facebook - https://www.facebook.com/smartpizzamarketing
Learn from us: https://www.smartpizzamarketing.com/mastermind
Work with us: https://www.smartpizzamarketing.com/work -
SPM #537: How Two Friends Turned a Pop-Up Into New Orleans' Pizza Sensation
Mike Friedman, owner of Pizza Delicious in New Orleans, shares the journey of starting a pizzeria and the challenges of building a successful brick-and-mortar business. From pop-up beginnings to the development of a New York-style pizza recipe, Mike's story is a testament to hard work, dedication, and the value of community support.
Chapters
00:00 The Journey of Pizza Delicious: From Pop-Up to Brick-and-Mortar
07:55 Crafting the Perfect New York-Style Pizza Recipe
14:02 Challenges of Building a Brick-and-Mortar Pizzeria
23:01 The Evolution of Pizza-Making Resources
25:36 Exploring the Culture of New York Pizza
30:06 Challenges and Considerations in Running a Pizza Business
36:48 Menu Planning, Pricing, and Adapting to Industry Changes
43:43 The Impact of the Pandemic on the Pizza Business
48:08 Evolving Nature of the Pizza Industry and Staff Management
MY OTHER SOCIALS:
🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -
🌍 My website / blog - https://www.smartpizzamarketing.com
🐦 Twitter - https://twitter.com/spmpod
📸 Instagram - https://instagram.com/smartpizzamarketing
📱 TikTok - https://www.tiktok.com/@smartpizzamarketing
👨💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing
🎥 Facebook - https://www.facebook.com/smartpizzamarketing
Learn from us: https://www.smartpizzamarketing.com/mastermind
Work with us: https://www.smartpizzamarketing.com/work
Customer Reviews
The BEST Pizza Podcast!🍕💪
A MUST for both newbies & veterans in the pizza industry! Tons of great information. Great job Bruce!
Great Information
Love the podcast! Keep up the great work!
Great business podcast
Thanks for the good content Bruce!