534 episodes

We teach restaurants and pizzerias how to use social media to grow their business. With our Podcast-Social Media Courses- Mastermind-Live Shows and much more. Visit www.Smartpizzamarketing.com to see how we can help you. Interviews with pizza entrepreneurs and marketing experts.

Smart Pizza Marketing Podcast Smart Pizza Marketing

    • Business
    • 5.0 • 114 Ratings

We teach restaurants and pizzerias how to use social media to grow their business. With our Podcast-Social Media Courses- Mastermind-Live Shows and much more. Visit www.Smartpizzamarketing.com to see how we can help you. Interviews with pizza entrepreneurs and marketing experts.

    SPM #517: Make $$ W/ Privte Events - Cory from Rise Pizza & Catering

    SPM #517: Make $$ W/ Privte Events - Cory from Rise Pizza & Catering

    In this conversation, Cory shares his journey in the pizza business. He started with a physical location, then transitioned to a pop-up catering business. After selling his bakery and starting a cleaning business, Cory returned to his passion for pizza and now operates a mobile pizza trailer. He discusses the types of ovens he uses and the Neapolitan-inspired menu he offers. Cory also shares his strategies for getting customers and booking events. Despite the challenges, his pizza business has experienced success and growth.



    Chapters

    00:00 Introduction and Background

    01:05 Starting a Pizza Business

    03:06 Pizza Oven and Menu

    04:42 Getting Into Pizza

    06:11 Running a Pizza Shop

    07:23 Transitioning to a Cleaning Business

    08:44 Returning to Pizza

    10:03 Getting Customers and Events

    11:08 Success and Growth



    MY OTHER SOCIALS:

    🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -   

     

    🌍  My website / blog - https://www.smartpizzamarketing.com

    🐦  Twitter - https://twitter.com/spmpod

    📸  Instagram - https://instagram.com/smartpizzamarketing

    📱  TikTok - https://www.tiktok.com/@smartpizzamarketing

    👨‍💻  Linkedin - https://www.linkedin.com/in/smartpizzamarketing

    🎥  Facebook - https://www.facebook.com/smartpizzamarketing




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    • 32 min
    SPM #516: From Food Truck to Storefront: Pie 95 Pizza's Business

    SPM #516: From Food Truck to Storefront: Pie 95 Pizza's Business

    In this episode, Bruce Irving interviews Evan, the owner of Pi 95 in Jacksonville, Florida. They discuss Evan's journey from starting as a food truck to opening a brick and mortar location. They also talk about the importance of being part of the community and providing excellent customer service. Evan shares his experience in the culinary industry and the evolution of pizza styles. They also touch on the rise of home pizza making and the accessibility of pizza cooking methods.



    Chapters

    00:00 Introduction and Background

    03:01 Starting Pi 95 as a Food Truck

    05:54 Transitioning to a Brick and Mortar Location

    06:54 The Cost of Starting a Food Truck

    08:18 Selling the Food Truck and Opening a Storefront

    10:17 The Importance of Being Part of the Community

    12:31 Reflecting on the Journey and Success

    15:54 Transitioning from Fine Dining to Pizza

    17:20 The Evolution of Pizza Styles

    19:45 Learning and Growing in the Culinary Industry

    20:43 The Importance of Staging and Learning from Others

    23:02 The Accessibility of Pizza Making

    25:22 The Pizza Scene in Florida

    27:20 The Rise of Home Pizza Making

    29:18 Pizza Classes and Teaching Others

    31:41 Using Alternative Pizza Cooking Methods

    33:37 The Earthstone Oven and Delivery Services

    36:31 The Importance of Customer Service

    39:14 The Decline of Hospitality in the Industry

    41:08 Attracting and Retaining Good Employees

    43:25 Building a Family Atmosphere in the Restaurant

    44:18 Where to Find Pi 95 and Connect with Evan

    44:48 Closing Remarks and Call to Action



    MY OTHER SOCIALS:

    🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -   

     

    🌍  My website / blog - https://www.smartpizzamarketing.com

    🐦  Twitter - https://twitter.com/spmpod

    📸  Instagram - https://instagram.com/smartpizzamarketing

    📱  TikTok - https://www.tiktok.com/@smartpizzamarketing

    👨‍💻  Linkedin - https://www.linkedin.com/in/smartpizzamarketing

    🎥  Facebook - https://www.facebook.com/smartpizzamarketing

     




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    • 41 min
    SPM #515: Q&A (Marketing - Gen X - Slow Sales)

    SPM #515: Q&A (Marketing - Gen X - Slow Sales)

    In this episode of the Smart Pizza Marketing podcast, host Bruce Irving answers questions from the audience about marketing strategies for pizzerias. He discusses community involvement strategies, the pros and cons of offering specialty pizzas, boosting sales during slow times, dealing with GenX employees, getting customers to try unique pizza, marketing new items, and handling unsatisfied customers. The episode concludes with a reminder to visit the Smart Pizza Marketing website and social media channels for more information and resources.



    Chapters

    00:00 Introduction and Q&A Format

    06:20 Community Involvement Strategy

    08:46 Offering Specialty Pizzas

    11:10 Boosting Sales During Slow Times

    14:20 Dealing with GenX Employees

    18:08 Getting Customers to Try Unique Pizza

    19:59 Marketing New Items and Slow Times

    23:20 Handling Unsatisfied Customers

    26:36 Conclusion



    MY OTHER SOCIALS:

    🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -   

     

    🌍  My website / blog - https://www.smartpizzamarketing.com

    🐦  Twitter - https://twitter.com/spmpod

    📸  Instagram - https://instagram.com/smartpizzamarketing

    📱  TikTok - https://www.tiktok.com/@smartpizzamarketing

    👨‍💻  Linkedin - https://www.linkedin.com/in/smartpizzamarketing

    🎥  Facebook - https://www.facebook.com/smartpizzamarketing

     

    Learn from us:  https://www.smartpizzamarketing.com/mastermind

    Work with us: https://www.smartpizzamarketing.com/zip

     

    Gear Used for this:

    Cannon g7x: https://amzn.to/2TaMJql

    Cannon Rebel t6ii:  https://amzn.to/31r2yhg

    At2020 microphone: https://amzn.to/3jhh1lM

    Ring Light: https://amzn.to/34eMPUr

    Scarlett mixer: https://amzn.to/3m1fNNx

     

    Contact Us: 

    P.O. Box 82 

    Swampscott MA 01907




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    • 27 min
    SPM #514: From Accountant to Three Locations w/ Sean of Three Brothers Pizza

    SPM #514: From Accountant to Three Locations w/ Sean of Three Brothers Pizza

    Sean Marsiglia, co-owner of Three Brothers Pizza in Tampa, shares his journey of starting and growing his pizzeria business. He discusses the challenges of opening multiple locations, including dealing with a fire and insurance issues. Sean also talks about his approach to marketing and increasing business on slow days through discounts and fundraisers. 



    Chapters

    00:00 Introduction and Background

    00:35 Starting Three Brothers Pizza in Tampa

    03:29 Reopening After a Fire

    05:17 Expanding to a Second Location11:11Learning to Make Pizza

    13:03 The Importance of Water in Pizza Making

    15:13 Strategies for Increasing Business on Slow Days

    17:01 Discounting and Profit Margins

    19:09 Using Revel as a Point of Sale System

    23:48 Optimizing Third-Party Delivery Apps

    27:13 Building Brand Loyalty

    29:11 Reaching Out to Underperforming Students

    29:49 The Bruce Campaign

    30:23 Scaling Back and Focusing on Customer Base

    31:17 Cost-saving Strategies

    32:37 Storage and Inventory Management

    33:42 Working in the Store

    34:56 Balancing Owner and Pizza Maker Roles

    36:21 Molding Work Ethic in Employees

    37:00 Parenting and Teaching Life Skills

    38:06 Connecting with Three Brothers Pizza

    38:52 Managing Social Media Pages

    40:18 Turning Negative Experiences into Positive Relationships

    43:15 Building Customer Loyalty

    44:01 Future Collaboration and Visit



    MY OTHER SOCIALS:

    🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -   

     

    🌍  My website / blog - https://www.smartpizzamarketing.com

    🐦  Twitter - https://twitter.com/spmpod

    📸  Instagram - https://instagram.com/smartpizzamarketing

    📱  TikTok - https://www.tiktok.com/@smartpizzamarketing

    👨‍💻  Linkedin - https://www.linkedin.com/in/smartpizzamarketing

    🎥  Facebook - https://www.facebook.com/smartpizzamarketing

     

    Learn from us:  https://www.smartpizzamarketing.com/mastermind

    Work with us: https://www.smartpizzamarketing.com/zip

     

    Gear Used for this:

    Cannon g7x: https://amzn.to/2TaMJql

    Cannon Rebel t6ii:  https://amzn.to/31r2yhg

    At2020 microphone: https://amzn.to/3jhh1lM

    Ring Light: https://amzn.to/34eMPUr

    Scarlett mixer: https://amzn.to/3m1fNNx

     

    Contact Us: 

    P.O. Box 82 

    Swampscott MA 01907




    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/spmpod/message

    • 49 min
    SPM #513: How To Control Your Costs & Budget For Max Profit

    SPM #513: How To Control Your Costs & Budget For Max Profit

    Fred Langley, the founder of Restaurant Systems Pro, discusses the importance of knowing your numbers and managing costs in the restaurant industry. He explains how his software helps restaurant owners track inventory, manage labor efficiency, and optimize pricing. Fred emphasizes the significance of understanding product usage and the impact it has on profitability.



    Get started today

    Smartpizzamarketing.com/rsp



    00:00 Introduction and Background

    03:19 Overview of Restaurant Systems Pro Software

    04:07 Importance of Knowing Your Numbers

    05:58 The Impact of Product Usage on Costs

    07:13 The Fear of Raising Prices

    08:14 Menu Engineering and Pricing Strategies

    09:58 Dynamic Pricing and Customer Loyalty

    11:55 Managing Customer Expectations

    12:49 Getting Started with Restaurant Systems Pro

    15:35 The Restaurant Mastery Program

    17:32 Creating a Budget and Setting Goals

    19:51 Flex Budgeting and Delegating Purchasing

    21:43 Cost and Benefits of Restaurant Systems Pro

    23:34 Special Offer for Listeners



    MY OTHER SOCIALS:

    🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -   

     

    🌍  My website / blog - https://www.smartpizzamarketing.com

    🐦  Twitter - https://twitter.com/spmpod

    📸  Instagram - https://instagram.com/smartpizzamarketing

    📱  TikTok - https://www.tiktok.com/@smartpizzamarketing

    👨‍💻  Linkedin - https://www.linkedin.com/in/smartpizzamarketing

    🎥  Facebook - https://www.facebook.com/smartpizzamarketing

     

    Learn from us:  https://www.smartpizzamarketing.com/mastermind

    Work with us: https://www.smartpizzamarketing.com/zip

     

    Gear Used for this:

    Cannon g7x: https://amzn.to/2TaMJql

    Cannon Rebel t6ii:  https://amzn.to/31r2yhg

    At2020 microphone: https://amzn.to/3jhh1lM

    Ring Light: https://amzn.to/34eMPUr

    Scarlett mixer: https://amzn.to/3m1fNNx




    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/spmpod/message

    • 28 min
    SPM #512: Dimitri Needs To Raise Sales by 8k/ Week

    SPM #512: Dimitri Needs To Raise Sales by 8k/ Week

    In this episode, Bruce Irving provides marketing advice to Dimitri, the owner of Buffalo Pizza and Ice Cream in Sacramento, California. They discuss various aspects of marketing, including social media, email campaigns, online ordering platforms, and influencer marketing. Bruce emphasizes the importance of consistent posting on Instagram and TikTok, as well as the need for regular email marketing. He also advises against relying solely on giveaways and highlights the value of organic growth.

    Chapters

    00:00 Introduction and Overview

    03:14 Discussion on Marketing Strategy

    08:36 Review of Online Ordering Platforms

    09:09 Importance of Email Marketing

    10:15 Increasing Sales and Revenue Goals

    12:28 Website and Social Media Presence

    14:12 Effectiveness of Giveaways and Influencer Marketing

    16:35 Importance of Consistent Posting on Instagram and TikTok

    19:26T he Costanza Method and Building Brand Awareness

    23:24 Avoiding Paid Followers and Outsourcing Marketing

    29:30 Bruce Irving's Background and Experience

    32:14 Pizza Recommendations in California

    33:33 Challenges of Operating a Business in California

    35:00 Outsourcing Marketing vs. Internal Content Creation

    36:56 The Ongoing Battle of Content Creation

    37:19 Committing to Marketing Goals

    38:19 Conclusion and Closing Remarks



    MY OTHER SOCIALS:

    🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -   

     

    🌍  My website / blog - https://www.smartpizzamarketing.com

    🐦  Twitter - https://twitter.com/spmpod

    📸  Instagram - https://instagram.com/smartpizzamarketing

    📱  TikTok - https://www.tiktok.com/@smartpizzamarketing

    👨‍💻  Linkedin - https://www.linkedin.com/in/smartpizzamarketing

    🎥  Facebook - https://www.facebook.com/smartpizzamarketing

     

    Learn from us:  https://www.smartpizzamarketing.com/mastermind

    Work with us: https://www.smartpizzamarketing.com/zip

     

    Gear Used for this:

    Cannon g7x: https://amzn.to/2TaMJql

    Cannon Rebel t6ii:  https://amzn.to/31r2yhg

    At2020 microphone: https://amzn.to/3jhh1lM

    Ring Light: https://amzn.to/34eMPUr

    Scarlett mixer: https://amzn.to/3m1fNNx

     

    Contact Us: 

    P.O. Box 82 

    Swampscott MA 01907




    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/spmpod/message

    • 38 min

Customer Reviews

5.0 out of 5
114 Ratings

114 Ratings

FamousPizzaBethel ,

The BEST Pizza Podcast!🍕💪

A MUST for both newbies & veterans in the pizza industry! Tons of great information. Great job Bruce!

Aliengrenades ,

Great Information

Love the podcast! Keep up the great work!

David M Long ,

Great business podcast

Thanks for the good content Bruce!

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